A positive first trip to Cannes for Molton Brown

Molton Brown introduces its new limited edition collections at Cannes

A vital element of its international travel retail and duty free expansion strategy, Molton Brown, London fragrance experts, showcased its new and innovative collections at the Majestic Hotel, in Cannes, during the largest global travel retail event. This first time experience for the brand, gave it the perfect opportunity to meet with potential non-uk airlines, key retailers and existing partners and introduce them to its new Limited Edition Gourmand collections. 

“We are very happy with the outcome of Cannes since it enabled us to strengthen our relations with our existing partners, while discussing opportunities with potential ones. We met with over 80 key industry figures which included some of our top retail and airline targets, with all the follow up meetings looking very promising for the future. Our exquisite showroom in the Majestic allowed us to bring the Molton Brown brand to life, showcasing our distinctive and exotic blends, including our brand new Gourmand Collections,” comments Tim Pluess Associate Director, Export Sales Molton Brown. 

The demand for gourmand fragrance has been steadily increasing for the past 12 years and shows no signs of slowing down. Recognising this trend, Molton Brown launched two limited edition blends in Cannes to sit perfectly alongside their already successful gourmand collection, Rhubarb & Rose. 

Available from 1^st March, in selected travel retail locations, the two new limited editions, Exquisite Vanilla & Violet Flower and Comice Pear & Wild Honey have been inspired by the success of the delectably tempting Delicious Rhubarb & Rose collection. All three sit perfectly together and introduce an enticing trio of olfactory desserts. Each of these charming fragrances have been expertly crafted with the very best seasonal ingredients sourced from the English countryside, celebrating the brand’s British heritage.

“Introducing these new Limited Edition Gourmand collections during Cannes gave us the perfect opportunity to showcase to our potential and current partners what Molton Brown is all about – the very best ingredients and exquisite fragrances. We received very positive feedback, so are delighted to be introducing these two new gourmand blends to our travel retail locations.”

“We’ve been watching the gourmand fragrance market with interest for a number of years. We initially launched our first gourmand fragrance based bath and body line Rhubarb & Rose three years ago and it has been hugely successful, so we are confident that these new additions will be equally successful,” adds Pluess. 

Christian Plesch, the master parfumer who created these two new fragrances, describes Exquisite Vanilla & Violet Flower as “a sumptuous powdery fragrance that opens on fresh violet leaf and dewy freesia tonalities. The violet is magnified in heart by a rich bouquet of orris and rose lingering into a sensuous base where swirls of vanilla take the lead on a bed of tonka and musk.” Available in bath & shower gel, body lotion and single wick candle. 

“Comice Pear & Wild Honey opens with crunchy green leaves accords (of the pear tree, of course) refreshed by subtle hints of bergamot and layered with light petals of gardenia. The heart reveals a juicy pear embellished by jasmine and lily of the valley before evolving into a gourmand base of mouth-watering honey, caramel and biscuit,” says Christian Plesch. Available in hand wash, hand lotion and hand cream. 

The Molton Brown Gourmand Collections have been adorned with coloured metallic caps and signature grosgrain knot for a limited time only.

To celebrate the launch of the collections, Molton Brown has worked closely with renowned Executive Pastry Chef Sarah Barber, who has crafted three exclusive patisseries inspired by the distinctive fragrances. These patisseries feature in the campaign showcasing the extraordinary attention to detail, and craftsmanship involved both in the art of fragrance and patisserie.

In order to maximise the gifting opportunity, Molton Brown is introducing an assortment of pre-made exclusive sets. Presented in its signature box, adorned with the Royal Arms, each set will have a colourful ribbon –colour dependent on set purchased - and a gift tag making it ideal for a loved one. 

The three sets available are: 

GOURMAND GIFT SET – Includes Rhubarb & Rose Bath and Shower Gel, Comice Pear & Wild Honey Hand Wash and Exquisite Vanilla & Violet Flower Bath and Shower Gel. 

Comice Pear & Wild Honey HAND GIFT SET – Includes Comice Pear & Wild Honey Fine Liquid Hand Wash, Comice Pear & Wild Honey Hand Lotion and Comice Pear & Wild Honey Handcream. 

Exquisite Vanilla & Violet BODY GIFT SET – Includes Exquisite Vanilla & Violet Bath and Showergel, Exquisite Vanilla & Violet Body Lotion and an Exquisite Vanilla & Violet Single Wick Candle.