Seeking to grow its brand internationally, Molton Brown will be showcasing its range of unique and exotic bath, body and home blends for the first time in Cannes. Situated in the Majestic Hotel, its showroom is giving buyers the perfect opportunity to learn about the brand, its success in travel retail and the newness it will be introducing for 2017.
“This is the first time we have shown our range to buyers in Cannes during this important travel retail week. It’s an exciting time for the travel retail team and is the result of a lot of hard work and determination. We encourage those that wish to visit Molton Brown to drop by and experience the brand in our suite, where you will not only see our travel retail exclusive packs but also the newness we will be introducing for 2017,” adds Tim Pluess Associate Director, Export Sales Molton Brown.
As part of its continued commitment to travel retail, Molton Brown has developed a range of travel retail and duty free exclusives. Each exclusive product is focused on its best-selling blends within travel retail, whilst also capturing some recent new product development.
Designed with the traveller in mind, each product is under the legal 100ml on-board size making them an ideal gift for a jet setting friend, family member or self-indulgence. “Having travel retail exclusives in the portfolio is a vital element of our channel strategy,” comments Pluess. “Exclusives not only meet the retailer’s need to create a point of difference to the High Street, but our flight-friendly presentations also act as a brilliant introduction to the brand.”
With five travel retail exclusive products on offer this year - compared to an original four introduced in 2015 - half one saw an impressive 300% increase in sales. Comments Pluess, “Adding one more SKU to the line means we have had much better visibility and availability of product this year, even so, the growth in sales has been dramatic and we’re delighted. Travel retail is a major priority for Molton Brown as we see plenty of opportunities within it. Sales figures like these certainly support that theory.”
The travel retail exclusive products include:
The Bestsellers Travel Exclusive Body Wash Gift - 4 x 100ml Body Wash – Blossoming Honeysuckle & White Tea, Pink Pepperpod, Black Peppercorn and Tobacco
The Bestsellers Travel Exclusive Hand Wash Gift - 4x100ml - Rhubarb & Rose, Orange & Bergamot, Pomegranate & Ginger and Mulberry & Thyme
The Iconic Hand Creams Travel Exclusive Gift - 3 x 40ml Hand Creams - Blossoming Honeysuckle & White Tea, Rhubarb & Rose and Ylang Ylang.
Orange & Bergamot Travel Exclusive Hand Care gift - 2 x 100ml - Orange & Bergamot Hand Wash and Orange & Bergamot Hand Lotion
Weekend Luxuries Travel Exclusive Set - A weekend luxury kit that includes a wash bag and the following:
50ml Coco Sandalwood Body Wash, Orange & Bergamot Body Wash,
Orange & Bergamot Nourishing Body Lotion, Indian Cress Purifying Shampoo, Indian Cress Purifying Conditioner, 7ml Orange & Bergamot Replenishing Hand Cream, 7ml Protecting Vitamin Lipsaver.
“Whilst we have had similar products in the past, we have never pushed the travel retail exclusive message before. Not only has all our packaging been re-worked to ensure maximum shelf presence and gifting appeal, but the price points have been set to offer a strong value proposition based on savings travellers receive versus buying the products individually,” adds Pluess.
Molton Brown will be hosting drop-in sessions in its showroom at the Majestic Hotel from 4th to 6th October between 4.30pm and 6.30pm. Alternatively, those that wish to make an appointment with the Molton Brown Travel Retail Team can email either of the below contacts.
Essential Communications is an independent Public Relations agency specialising in the travel retail sector.
Tuesday, 6 September 2016
Monday, 5 September 2016
Swiss Eyewear Group showcases INVU ultra polarized sunglasses on board the “Indulgence of Poole” in Cannes
The innovative INVU ultra polarized sunglasses by Swiss Eyewear Group have taken the Travel Retail market by storm and are one of the fastest selling products for the 20 airline carriers that currently offer INVU. This does not come as a surprise; the unique combination of meticulous Swiss design and engineering, and the proprietary ultra polarized lens technology, positioned at a consumer friendly retail price from Euro 50 results in the perfect spontaneous purchase for international travelers.
The new, eye catching 2017 INVU and Rip Curl Travel Retail sunglass collections are being showcased in Cannes from October 3-7 on board the “Indulgence of Poole” yacht, conveniently located in the marina next to the Palais.
The new, eye catching 2017 INVU and Rip Curl Travel Retail sunglass collections are being showcased in Cannes from October 3-7 on board the “Indulgence of Poole” yacht, conveniently located in the marina next to the Palais.
Set the trend with Aeon Jewellery
Aeon Jewellery has once again shown it leads the market in introducing key on-trend pieces to travel retail with the launch of a new collection to meet the layering and stacking demand. The exclusive inflight jewellery brand will be exhibiting at TFWA World Exhibition (Yellow Village, E35) for its second year with its broadened Aeon range, which now includes the FORTUNE COLLECTION.
The new collection focuses on a whimsical assortment of sweet charm necklaces and bracelets, all aiming to express love, luck and guidance to those that wear them. Adding a meaningful touch to every travellers’ jewellery collection, each delicate motif makes an ideal gift for a loved one or as a self-treat.
Claire O’Donnell, Key Account Manager, comments, “We pride ourselves on being one of the most on-trend jewellery brands in travel retail; one that works closely with its inflight partners to ensure we always offer the best collections for the customer demographics. We have a hard working team that is constantly anticipating up-and-coming trends and style demands to create jewellery that we know will work for the inflight channel. For 2017, the trend to layer and stack of jewellery, along with multi-pendant necklaces is set to be high, so our new FORTUNE COLLECTION is an ideal addition to next years’ inflight catalogue.”
The collection includes rose gold and gold plated necklaces, each decorated with delicate coloured stones and pave crystal details. Friendship bracelet sets will feature in the collection also.
“We are thrilled to be exhibiting at TFWA World Exhibition and Conference for the second year in a row. Last year was a great introduction to the show, and we had a successful week showcasing our collections to current and prospective customers. This year we have a greater breath and strength to our offering, so we are excited to see what this show brings for us,” adds O’Donnell.
About Aeon Jewellery
Introduced to the market by its owner, JCI Jewellery Ltd, the brand has made a name for itself in the inflight channel for inspiring impulse purchases. Exclusive to travel retail, the brand aims to appeal to all demographics, offering both a traditional core range of sterling silver and plated jewellery, whilst at the same time introducing collections that meet with the latest high-street trends.
The new collection focuses on a whimsical assortment of sweet charm necklaces and bracelets, all aiming to express love, luck and guidance to those that wear them. Adding a meaningful touch to every travellers’ jewellery collection, each delicate motif makes an ideal gift for a loved one or as a self-treat.
Claire O’Donnell, Key Account Manager, comments, “We pride ourselves on being one of the most on-trend jewellery brands in travel retail; one that works closely with its inflight partners to ensure we always offer the best collections for the customer demographics. We have a hard working team that is constantly anticipating up-and-coming trends and style demands to create jewellery that we know will work for the inflight channel. For 2017, the trend to layer and stack of jewellery, along with multi-pendant necklaces is set to be high, so our new FORTUNE COLLECTION is an ideal addition to next years’ inflight catalogue.”
The collection includes rose gold and gold plated necklaces, each decorated with delicate coloured stones and pave crystal details. Friendship bracelet sets will feature in the collection also.
“We are thrilled to be exhibiting at TFWA World Exhibition and Conference for the second year in a row. Last year was a great introduction to the show, and we had a successful week showcasing our collections to current and prospective customers. This year we have a greater breath and strength to our offering, so we are excited to see what this show brings for us,” adds O’Donnell.
About Aeon Jewellery
Introduced to the market by its owner, JCI Jewellery Ltd, the brand has made a name for itself in the inflight channel for inspiring impulse purchases. Exclusive to travel retail, the brand aims to appeal to all demographics, offering both a traditional core range of sterling silver and plated jewellery, whilst at the same time introducing collections that meet with the latest high-street trends.
Ricola gears up for travel retail growth and targets market gap
Swiss Herb confectionery specialist Ricola is preparing for this year’s TFWA World Exhibition (stand N15 Mediterranean Village) where it will be introducing three new SKUs that address requests from consumers for smaller pack sizes for individual consumption during travel. All are 100% exclusive to travel retail.
Ricola – which has placed a new focus on travel retail over the past two years –offers the confectionery category a unique portfolio of products with its new launches filling a gap in the market place. “Our USP is that Ricola is not just another sugar confectionery brand,” says Andreas Reckart, Ricola Head of Travel Retail and Middle East. “Ricola has built its reputation as the world’s leading supplier of herb drops and candy which we are positioning as a ‘Herbal Travel Essential’, perfect for soothing travellers’ voice and throat related issues caused by dry cabin air, air conditioning, climate changes, illness, etc.”
To date Ricola’s travel retail offer has followed the standard pattern of gifting and sharing products, but extensive research revealed an untapped niche. “Consumers told us that they like to purchase Ricola in travel retail to take with them and use immediately,” continues Reckart. “This made us realize that Ricola products follow a different dynamic than other confectionery brands; we are different and we need to capitalize on this.”
The result is three new products in smaller pack sizes that are totally exclusive to travel retail. “Not only do they address this important immediate need from the consumer, they also meet the clear demand from travellers for products which are exclusive to the channel.”
While details on the new lines are not yet available, Reckart confirms that they will reflect the company decision to totally move away from using domestic packaging in travel retail.
“For many years, travel retail was treated as a bit of an afterthought by Ricola,” he continues. “Domestic products were sold to travel retail in Europe with limited ambition to move beyond. Now that travel retail has become an important focus within our business we realize the need to create a totally exclusive portfolio for the channel.”
Reckart says that the company’s efforts have certainly begun to show fruit – but there is still a long way to go. ‘We have made some inroads into Asia, Latin America and the Middle East, but Europe is still the region where most of our Travel Retail business is coming from,’ he says. ‘While we certainly want to continue expanding the European business, we are strongly targeting other regions, particularly Asia. The travel retail business should at the end of the day be a reflection of our business in domestic markets where Ricola has tremendous brand equity across very diverse markets in the whole world. We are absolutely committed to travel retail and to investing the resources needed to grow our business.”
To that end Ricola exhibited for the first time at TFWA Asia Pacific this year which, it says, was a great success: “The Singapore show was great, we met our existing customers/distributors in Asia and also established worthwhile contacts with new players in the market which has already lead to new business. This has included signing up with a distributor in India who will seek to develop our business in India, Sri Lanka and Maldives Duty Free.”
With Cannes now just around the corner, Reckart is confident that Ricola is becoming a serious player in the travel retail confectionery market place. “We will have a continued presence both in Cannes and Singapore and – while we still see ourselves at the beginning of a long road ahead – we are certainly here to stay.”
Ricola – which has placed a new focus on travel retail over the past two years –offers the confectionery category a unique portfolio of products with its new launches filling a gap in the market place. “Our USP is that Ricola is not just another sugar confectionery brand,” says Andreas Reckart, Ricola Head of Travel Retail and Middle East. “Ricola has built its reputation as the world’s leading supplier of herb drops and candy which we are positioning as a ‘Herbal Travel Essential’, perfect for soothing travellers’ voice and throat related issues caused by dry cabin air, air conditioning, climate changes, illness, etc.”
To date Ricola’s travel retail offer has followed the standard pattern of gifting and sharing products, but extensive research revealed an untapped niche. “Consumers told us that they like to purchase Ricola in travel retail to take with them and use immediately,” continues Reckart. “This made us realize that Ricola products follow a different dynamic than other confectionery brands; we are different and we need to capitalize on this.”
The result is three new products in smaller pack sizes that are totally exclusive to travel retail. “Not only do they address this important immediate need from the consumer, they also meet the clear demand from travellers for products which are exclusive to the channel.”
While details on the new lines are not yet available, Reckart confirms that they will reflect the company decision to totally move away from using domestic packaging in travel retail.
“For many years, travel retail was treated as a bit of an afterthought by Ricola,” he continues. “Domestic products were sold to travel retail in Europe with limited ambition to move beyond. Now that travel retail has become an important focus within our business we realize the need to create a totally exclusive portfolio for the channel.”
Reckart says that the company’s efforts have certainly begun to show fruit – but there is still a long way to go. ‘We have made some inroads into Asia, Latin America and the Middle East, but Europe is still the region where most of our Travel Retail business is coming from,’ he says. ‘While we certainly want to continue expanding the European business, we are strongly targeting other regions, particularly Asia. The travel retail business should at the end of the day be a reflection of our business in domestic markets where Ricola has tremendous brand equity across very diverse markets in the whole world. We are absolutely committed to travel retail and to investing the resources needed to grow our business.”
To that end Ricola exhibited for the first time at TFWA Asia Pacific this year which, it says, was a great success: “The Singapore show was great, we met our existing customers/distributors in Asia and also established worthwhile contacts with new players in the market which has already lead to new business. This has included signing up with a distributor in India who will seek to develop our business in India, Sri Lanka and Maldives Duty Free.”
With Cannes now just around the corner, Reckart is confident that Ricola is becoming a serious player in the travel retail confectionery market place. “We will have a continued presence both in Cannes and Singapore and – while we still see ourselves at the beginning of a long road ahead – we are certainly here to stay.”
Friday, 2 September 2016
Morgan & Oates brings new identity to collections in Cannes
At TFWA World Exhibition & Conference this year (stand Mediterranean P19), Morgan & Oates is focusing on its exclusive use of natural fibres to buyers, renaming its collections to give each a personality of its own and highlight fabric origins and heritage. The company has also relaunched its website to reflect this new approach.
“We realized that buyers did not understand the differences between our collections; nor the fact that we only use natural fibres and no synthetic materials at any time,” explains Kevin Galbraith, Sales Director Worldwide. “We’ve completely redesigned our website to more clearly explain our philosophy and, as part of this have named each collection to better identify its heritage. For example our 100% Cashmere made in the UK scarves are now called The Balmoral Collection while the 100% Silk wraps are called The Elixir Collection.”
Cannes will see Morgan & Oates introduce various new designs within THE HERITAGE COLLECTION of 60 x 180cm blended cashmere wraps. Only the finest Cashmere and Merino Wool fibres have been used to create this irresistible and luxurious collection of wraps. The wraps are woven in China’s Mongolian region and are offered in seasonally changing range of sophisticated, modern and classically on-trend designs. Each is 10% Cashmere/90% Merino.
New for the coming season are: Burgundy/ coral block check. The distinctive floral design in a stunning mix of coral, pinks and burgundy on a distinctive background of oblong checks makes a brilliant fashion statement perfect for the season ahead. This gorgeous design is also available in soft lavender and purple hues.
Raindrop. This gentle design is now in a soft blend of cream, gold, brown and black. Perfect for autumn, Raindrop is also offered in grey tones on white and soft pink with beige.
Stripes and borders. This elegant and distinctive design is stunning with its black and white stripes surrounded by a border of deep royal blue.
It is available in various colour ways including grey white stripes and pale pink border.
In addition, Morgan & Oates will be showcasing:
THE BALMORAL COLLECTION: 100% MADE IN UK Cashmere. Manufactured in the UK from 100% pure Cashmere, sympathetically dyed using natural colours. Soft, fine and utterly gorgeous to the touch, the collection offers scarves for women and men in classic and modern designs.
THE ELIXIR COLLECTION: 100% Silk Wraps.
Weaved by master craftsmen in Kashmir, India, the 100% silk collection of wraps reflects the quality that comes from thousands of years experience working with this finest of materials. Exclusively for travel retail, M&O has developed an aesthetic range of shades from the softest pinks to the most vibrant orange.
THE MANDARIN COLLECTION: 50% Silk 50% Cashmere blended Wraps. These gorgeous wraps combine Chinese silk and the softest natural cashmere, hand-finished to create an elegant and luxurious look. Ultra-soft and lightweight, the wraps are offered in a range of simple to exotic designs, perfect for all-year wear.
THE NEPAL COLLECTION: Luxurious Blend 10% Cashmere, 30% Silk and 60% Merino Ringshawl.
Using long established craftsmanship and skills that have been passed on from one generation to the next, we’ve blended the finest of natural fibres to create a unique Ringshawl collection in a variety of stunning colours. These wraps are the perfect summer-time gift due to their lightweight texture.
THE WINDSOR COLLECTION: 10% Cashmere/90% Merino – Made in the UK Unisex scarves.
Intelligently designed to appeal to both women and men, the unisex Windsor Collection offers a range of UK woven scarves in a variety of colourways. Equally at home worn casually with a t-shirt or as the finishing touch to business attire, the unisex nature of this collection broadens its market appeal - perfect for add-on impulse sales.
Morgan & Oates emphasizes that one of the main messages is not only to promote the benefits of natural fibres over synthetic ones, but to remind buyers of why the company should be the supplier of choice for wraps and scarves.
“We’ve highlighted a number of USP’s for Morgan & Oates,” continues Galbraith. They include that Morgan & Oates is:
* Exclusive to travel retail
Listed by airlines globally
Team with collectively more than 40 years experience in travel retail
Backed by one of the largest family-owned textile manufacturers in the UK (since 1974)
In house design team constantly monitoring trends
In house quality control
Excellent customer service and support
Flexibility – ability to customize to individual needs/requirements
Unique understanding of the market and buyers’ needs
“We realized that buyers did not understand the differences between our collections; nor the fact that we only use natural fibres and no synthetic materials at any time,” explains Kevin Galbraith, Sales Director Worldwide. “We’ve completely redesigned our website to more clearly explain our philosophy and, as part of this have named each collection to better identify its heritage. For example our 100% Cashmere made in the UK scarves are now called The Balmoral Collection while the 100% Silk wraps are called The Elixir Collection.”
Cannes will see Morgan & Oates introduce various new designs within THE HERITAGE COLLECTION of 60 x 180cm blended cashmere wraps. Only the finest Cashmere and Merino Wool fibres have been used to create this irresistible and luxurious collection of wraps. The wraps are woven in China’s Mongolian region and are offered in seasonally changing range of sophisticated, modern and classically on-trend designs. Each is 10% Cashmere/90% Merino.
New for the coming season are: Burgundy/ coral block check. The distinctive floral design in a stunning mix of coral, pinks and burgundy on a distinctive background of oblong checks makes a brilliant fashion statement perfect for the season ahead. This gorgeous design is also available in soft lavender and purple hues.
Raindrop. This gentle design is now in a soft blend of cream, gold, brown and black. Perfect for autumn, Raindrop is also offered in grey tones on white and soft pink with beige.
Stripes and borders. This elegant and distinctive design is stunning with its black and white stripes surrounded by a border of deep royal blue.
It is available in various colour ways including grey white stripes and pale pink border.
In addition, Morgan & Oates will be showcasing:
THE BALMORAL COLLECTION: 100% MADE IN UK Cashmere. Manufactured in the UK from 100% pure Cashmere, sympathetically dyed using natural colours. Soft, fine and utterly gorgeous to the touch, the collection offers scarves for women and men in classic and modern designs.
THE ELIXIR COLLECTION: 100% Silk Wraps.
Weaved by master craftsmen in Kashmir, India, the 100% silk collection of wraps reflects the quality that comes from thousands of years experience working with this finest of materials. Exclusively for travel retail, M&O has developed an aesthetic range of shades from the softest pinks to the most vibrant orange.
THE MANDARIN COLLECTION: 50% Silk 50% Cashmere blended Wraps. These gorgeous wraps combine Chinese silk and the softest natural cashmere, hand-finished to create an elegant and luxurious look. Ultra-soft and lightweight, the wraps are offered in a range of simple to exotic designs, perfect for all-year wear.
THE NEPAL COLLECTION: Luxurious Blend 10% Cashmere, 30% Silk and 60% Merino Ringshawl.
Using long established craftsmanship and skills that have been passed on from one generation to the next, we’ve blended the finest of natural fibres to create a unique Ringshawl collection in a variety of stunning colours. These wraps are the perfect summer-time gift due to their lightweight texture.
THE WINDSOR COLLECTION: 10% Cashmere/90% Merino – Made in the UK Unisex scarves.
Intelligently designed to appeal to both women and men, the unisex Windsor Collection offers a range of UK woven scarves in a variety of colourways. Equally at home worn casually with a t-shirt or as the finishing touch to business attire, the unisex nature of this collection broadens its market appeal - perfect for add-on impulse sales.
Morgan & Oates emphasizes that one of the main messages is not only to promote the benefits of natural fibres over synthetic ones, but to remind buyers of why the company should be the supplier of choice for wraps and scarves.
“We’ve highlighted a number of USP’s for Morgan & Oates,” continues Galbraith. They include that Morgan & Oates is:
* Exclusive to travel retail
Listed by airlines globally
Team with collectively more than 40 years experience in travel retail
Backed by one of the largest family-owned textile manufacturers in the UK (since 1974)
In house design team constantly monitoring trends
In house quality control
Excellent customer service and support
Flexibility – ability to customize to individual needs/requirements
Unique understanding of the market and buyers’ needs
Hershey World Travel Retail prepares to share latest confectionery insights with partners at TFWA World Exhibition in Cannes
Sharing findings from the research conducted by Counter Intelligence Retail (CiR), Hershey will show that the confectionery shoppers in Europe spend an average of $36 on the category, compared to an average spend of $34 globally. European shoppers also put more items in the basket.
The latest study, based on interviews with almost 8,000 confectionery shoppers in 15 airport locations globally, also reveals that the confectionery category in Europe enjoys a higher conversion rate at 45% compared to a global conversion rate of 42%.
Gifting is a primary motivation for buyers in Europe with more than half of all purchases being intended as a gift, followed by purchases for self and snacking.
More insights from the study will be shared with customers at the TFWA show in Cannes, 2-7 October. Hershey will also share further details on their category vision and strategy with key partners.
“Hershey is committed to investing in valuable insights to share with our partners, with the intention of growing the confection category in the duty free and travel retail channel,” said Amy Wilson, Regional Director Europe & Strategy World Travel Retail at The Hershey Company. “We are activating against our category growth pillars and insights from the new study will help us to further develop these pillars along with create more successful engagement at retail for the category.”
The global report from CiR covers a spectrum of visitor and shopper behaviour investigating a range of subjects from store footfall and conversion to purchase motivation, drivers and planning levels.
The latest study, based on interviews with almost 8,000 confectionery shoppers in 15 airport locations globally, also reveals that the confectionery category in Europe enjoys a higher conversion rate at 45% compared to a global conversion rate of 42%.
Gifting is a primary motivation for buyers in Europe with more than half of all purchases being intended as a gift, followed by purchases for self and snacking.
More insights from the study will be shared with customers at the TFWA show in Cannes, 2-7 October. Hershey will also share further details on their category vision and strategy with key partners.
“Hershey is committed to investing in valuable insights to share with our partners, with the intention of growing the confection category in the duty free and travel retail channel,” said Amy Wilson, Regional Director Europe & Strategy World Travel Retail at The Hershey Company. “We are activating against our category growth pillars and insights from the new study will help us to further develop these pillars along with create more successful engagement at retail for the category.”
The global report from CiR covers a spectrum of visitor and shopper behaviour investigating a range of subjects from store footfall and conversion to purchase motivation, drivers and planning levels.
DYRBERG/KERN brings new jewellery concept to Cannes
After being teased and tested for the first time at TFWA Asia Pacific this year, with overwhelmingly great feedback from buyers, DYRBERG/KERN is seeking to further enhance its new size-adjustable ring system concept, COMPLIMENTS at TFWA World Exhibition (Green Village L46).
Jacob Olsen, Travel Retail Manager at DYRBERG/KERN explains: “We used the Singapore fair as a test-run to obtain vitally important feedback from our current and potential customers on the new concept. COMPLIMENTS by DYRBERG/KERN was very well-received, but we wanted to offer the customer an even better solution which is why we hurried back to the design studio in order to kick-start a few adaptations.”
COMPLIMENTS by DYRBERG/KERN is a complex ring system that allows you to customize your own look by changing the topping of the ring. Very easy to use – you just twist the top to change - the concept was launched globally in May this year and is already a great success. This, fused with the feedback from Singapore, is the reason for the enhanced focus on COMPLIMENTS by DYRBERG/KERN at TFWA World Exhibition.
“After many requests and inquiries from both buyers and press, we have decided to focus the TFWA fair around COMPLIMENTS by DYRBERG/KERN – a jewellery concept that allows you to customize the look of your ring to fit your style and mood. Since Singapore, we have made one major adaptation specifically for the Travel Retail market – a size-adjustable ring system. We wanted to make the experience as easy as possible and even more adaptable to each market, and this seemed like the best way! With only a little adjustment we can achieve the right size for all. I am very excited to show everybody our COMPLIMENTS by DYRBERG/KERN concept at TFWA World Exhibition,” adds Olsen.
The COMPLIMENTS concept comes in four different combination sets, specifically designed to ensure that there is something to fit all types, styles and preferences. With the price point of the sets at $120, the COMPLIMENTS collection is an ideal jewellery concept for both the inflight and retailer channel.
Jacob Olsen, Travel Retail Manager at DYRBERG/KERN explains: “We used the Singapore fair as a test-run to obtain vitally important feedback from our current and potential customers on the new concept. COMPLIMENTS by DYRBERG/KERN was very well-received, but we wanted to offer the customer an even better solution which is why we hurried back to the design studio in order to kick-start a few adaptations.”
COMPLIMENTS by DYRBERG/KERN is a complex ring system that allows you to customize your own look by changing the topping of the ring. Very easy to use – you just twist the top to change - the concept was launched globally in May this year and is already a great success. This, fused with the feedback from Singapore, is the reason for the enhanced focus on COMPLIMENTS by DYRBERG/KERN at TFWA World Exhibition.
“After many requests and inquiries from both buyers and press, we have decided to focus the TFWA fair around COMPLIMENTS by DYRBERG/KERN – a jewellery concept that allows you to customize the look of your ring to fit your style and mood. Since Singapore, we have made one major adaptation specifically for the Travel Retail market – a size-adjustable ring system. We wanted to make the experience as easy as possible and even more adaptable to each market, and this seemed like the best way! With only a little adjustment we can achieve the right size for all. I am very excited to show everybody our COMPLIMENTS by DYRBERG/KERN concept at TFWA World Exhibition,” adds Olsen.
The COMPLIMENTS concept comes in four different combination sets, specifically designed to ensure that there is something to fit all types, styles and preferences. With the price point of the sets at $120, the COMPLIMENTS collection is an ideal jewellery concept for both the inflight and retailer channel.
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