At this year’s TFWA World Exhibition, Ritter Sport’s campaign is all about ‘Discover’. Discover elements of its summer 2022 airport activation; discover its new products for 2023; discover the delicious taste of Ritter Sport premium chocolate; and discover the all-embracing sustainability commitment of the family-owned company, now in its third generation.
Visitors to the stand (Mediterranean Village N18) will be able to experience first-hand the Discover Ritter Sport retail activation that has run at Zurich and Frankfurt airports this summer, meeting the brand mascot Don Choco and interacting with the same holistic brand experience.
As in the airport, a digital screen and sampling installation featuring Ritter Sport’s infotainment content helps customers find their favourite flavour to taste, and then understand the brand’s steps towards carbon neutrality via the ‘incredible journey of Don Choco’ using QR codes.
Ritter Sport Travel Retail’s mission is to highlight the brand’s carbon-neutral ethos; this is the most important message for sustainability-aware global consumers and travel shopper audiences, particularly in the context of air travel.
Ritter Sport Managing Director Travel Retail Jan Pasold said: “The Discover Ritter Sport airport activation and brand experience has been a significant investment for Ritter Sport in 2022. We have worked very hard to bring together the key elements that the company stands for, notably the 30 years of sustainability that is embedded within the DNA of our brand and the quality of our chocolate, which uses only the very best ingredients.
“We have seen great success with our recent activations in Zurich and Frankfurt; the campaign reach has far exceeded our expectations. Our goal remains to roll out this holistic activation, working with key retailer and airport partners and we want to spread the word about Ritter Sport with the help of Don Choco telling our story around the world.”
Further to introducing a successful travel retail design and packaging relaunch in 2021, Cannes will also see two major new launches for 2023.
Taste the World Tower
Promising ‘the perfect time out in everyday life’, Ritter Sport’s successful ‘Taste the World’ Limited Edition 100g bar is launched as a Travel Retail Edition for the first time in 2023.
The all-new Taste the World Tower includes 5 x 100g Ritter Sport Limited Edition square bar varieties encased in a colourful gift box featuring the travel-inspired design concept of Taste the World.
Within the tower are three exotic, tropical and flavourful square bar varieties that offer a taste journey around the world. With ‘hola amigos’ Crispy Banana, the taste of lush and green rainforests comes to mind; the second flavour ‘hi there’ Salted Caramel takes travellers on a road trip to the US Southwest, and the top seller ‘buenos dias’ White Mango Passion Fruit, invites a touch of wanderlust to taste the tropical nature of Costa Rica.
The Ritter Sport Taste the World Tower is an ideal gift choice for all chocolate lovers with a passion for new flavours.
Mini Tower new flavour mix
As an extension of the successful Ritter Sport Mini Tower range, a new fresh flavour mix in taste and colour will be launched in 2023.
The Mini Tower 250g includes 15 mini bars in 5 different flavours offering the perfect mix of fruity, milky and crunchy textures. The colourful pastel-hued flavour mix includes two of Ritter Sport’s top flavours – mini Strawberry Yogurt with real fruit pieces, strawberry yoghurt creme and crunchy rice crisps and mini Alpine Milk with its characteristic caramel and honey flavour. In addition, mini Fine Milk Chocolate with its high content of fine cocoa from Peru, crunchy mini Cornflakes and mini Butter Biscuit together create the perfect flavour mix.
“Ritter Sport has been providing bright splashes of colour in the confectionery landscape since the 1970s and has been committed to sustainable cocoa farming since the 1990s,” continues Pasold. “We are steeped in family tradition, but we never stop innovating and never stop progressing. This year in Cannes, our stand will perfectly reflect our commitment to travel retail and our passion for sustainable progress. We are very much looking forward to welcoming our customers, friends and colleagues to our stand at TFWA WE this year.”
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