Molton Brown is inviting shoppers to bewitch their senses with the release of a mystifying and iridescent new fragrance, Rose Dunes. The release is the first ambery-rose fragrance in the Molton Brown portfolio and is an opulent ode to the mysterious beauty of the Arabian desert which inspired its creation.
Crafted by Senior Perfumer Phillip Paparella, Rose Dunes is a sophisticated layering of floral, amber and woody notes. Like all Molton Brown products, this fragrance is Made in England and is also 100% vegan, in line with the brand’s ongoing sustainability journey and drive to create luxury products with a conscious care for the world around them.
Reflecting on his creative process and inspirations for the fragrance, Paparella describes “A mysterious desert shimmers with rose and rich spices, enwrapped by a sumptuous, earthy-ambery base.” The scent opens with fresh green pepper and ginger, with a blooming bouquet at the heart. This is followed by an oudh accord, with a leathery, woody-musky base and a signature note of patchouli lending depth and darkness to the trail.
The name, Rose Dunes, is inspired by the ‘desert rose’ found in the Arabian Desert; this is not actually a true flower, but a unique rose-like formation of crystallised mineral clusters. However, the fragrance has been created with a global appeal which stretches far beyond the Middle East.
The image of the desert at sunset informed the design of the bottle’s top, which features an elegant, hazy pink, creating a stylish and appealing visual with Molton Brown’s signature brown bottles, which call to mind the brand’s artisan history. The same hazy, pink colour scheme is used on the packaging to create visual and stand-out appeal on shelf.
This focus on excellence and sustainability is evident throughout the collection, as it is with all Molton Brown creations. The company only uses the best ingredients in exceptional fragrance concentrations and keeps striving to find these in ways that are kinder to the wider world. For Rose Dunes, the Molton Brown team sustainably sourced patchouli from Sulawesi, Indonesia for its intensity and high quality. The improved cultivation process not only enhances the livelihood of farmers but helps preserve the soil. These patchouli roots are dug up as part of soil tilling and alternate crops are planted 15 months after harvest to allow the soil to restore its nutrition.
Sophie Sponagle, Molton Brown, Senior Global Account Manager, Travel Retail says: “This truly indulgent fragrance is the perfect gift, or self-treat, for luxury-loving shoppers. We are delighted to be adding our first ambery-rose scent to our collection as we continue to create fragrances which hold global appeal, while also allowing customers to express their individuality.
“As travel retail recovers, we are keeping a focus on our existing iconic products, as well as introducing new icons like Rose Dunes to the offer.”
No comments:
Post a Comment