GLENFIDDICH CELEBRATES ITS NEW ‘PERPETUAL COLLECTION’ BY LAUNCHING ITS FIRST IMMERSIVE POP-UP EXPERIENCE IN AIRPORTS AROUND THE WORLD

● Global travellers are invited to step inside Glenfiddich’s Perpetual Collection immersive pop-up and dive into an enriching shopping experience

● Travellers can explore the collection’s four expressions, available exclusively in global travel retail, through a tasting ritual, personalised gifting service and interactive artwork 

● The pop-ups will be live in Amsterdam’s Schiphol Airport (October), Singapore’s Changi Airport (October)and Miami’s International Airport (December)

● Created using Glenfiddich’s pioneering Solera Vat process, the collection features a range of whiskies in perpetual motion: since their first fill in 1998 these Vats have never been emptied – a whisky that never sits still.

To celebrate the launch of its new Perpetual Collection exclusive to Global Travel Retail, Glenfiddich, the World’s Most Awarded Single Malt Scotch Whisky, is launching its first in-person experience at major airports around the world.

The Perpetual Collection is a range of four whiskies in perpetual motion, within Vats that have never been emptied. Using Glenfiddich’s pioneering Solera Vat process, each successive Vat fill is like a new generation of whisky building on the past, ever increasing in character, dimension and complexity, giving consumers a unique experience with every sip. A whisky that never sits still.

Global travellers are invited to step inside Glenfiddich’s Perpetual Collection immersive pop-up and dive into an enriching experience. A chance to stop, relax and explore the four-piece collection, elevating their knowledge of the whiskies and enjoying a moment of pause away from the airports’ hustle and bustle.

As each guest enters and travels through the space, their movement is captured by motion-sensors and projected in waves of colour onto a digital screen. In this way, they participate in a unique piece of constantly evolving generative art, mimicking the pioneering Solera Vat process by which the whisky is made.

Guided by a Brand Ambassador at the tasting bar, curious travellers can then uncover the four expressions in a tasting ritual. Here they can be matched with their favourite expression, providing a truly personalised memento from their travels. 

For those looking for the perfect gift, the personalised gifting service allows the consumer to record or write a memorable message which is added to their chosen bottle via a QR code. 

Designed with travellers in mind, each expression takes imbibers on a different journey with its unique flavour pattern:

● Vat 01 (ABV 40%) – Elegant and smooth, this expression uniquely layers sweet and spicy notes, with hints of creamy vanilla and subtle oak, for a soft and mellow taste with added depth due to its maturation in bourbon & red wine casks. 

Vat 02 (ABV 43%) - Mellow yet complex, with hints of rich fruit and subtle spice. Double matured in oak and Spanish sherry casks, this rich single malt delivers a deliciously smooth taste. 

● Vat 03 (ABV 50.2% - non-chill filtered) - Elevated over 15 years of maturation in European oak sherry and ex-bourbon casks, this full-bodied whisky harmoniously combines warm notes of spice with hints of nutty marzipan and dark sherry oak. A satisfyingly rich and sweet Glenfiddich.

● VAT 04 (ABV 47.8% - non-chill filtered) - Warming and refined. Patiently aged in Oloroso sherry and bourbon casks for 18 years, VAT 4 delivers a deep, rich aroma of robust oak, ripe orchard fruit and baked apple. A luxuriously fruity and exceptionally rewarding Glenfiddich.  

Lindsay Hitzeroth, Head of Customer Marketing Global Travel Retail at William Grant & Sons, comments: “The time spent at the airport is that exciting moment where the adventure starts; and so we wanted to give those flying something special to enhance their experience and remind them of their travels. The Perpetual Collection offers travellers a unique moment of enjoyment to capture their life that never stands still.”

The Glenfiddich pop-up experiences will be live at Amsterdam’s Schiphol Airport (1st – 31st October), Singapore’s Changi Airport (27th September to 31st October) and Miami’s International Airport (8th December – 5th January), to name a few.

To find out more about the Glenfiddich Perpetual Collection please visit: https://glenfiddich.wgsgtr.com/en/home.