Travellers are often in search for gifts for their family, friends and business relations. As the leading airport retailer of consumer electronics, Capi knows that electronics make perfect gifts for both men and women as an alternative to traditional presents. Peter Wiggers, Managing Director of Royal Capi-Lux, states: “The Gadget Table is a prime example of how we inspire and surprise travellers searching for exciting gifts and gadgets. On this table customers will find unique and innovative gifts and gadgets like the flying propeller Flash Ball, the Fuji Instax Polaroid Camera and a Star Wars droid. With live demonstrations at The Gadget Table, travellers can experience the most exciting items in the Capi stores. Besides new products, ‘Sweet Notes’ are now placed everywhere on this table; small personal messages to remind travellers to buy a present for their loved-ones or business relations.”
Personal Care items are part of another category which shows strong gifting potential. That is why Capi often puts extra emphasis on Personal Care products like Philips’ VisaPure Advanced and the Sonicare DiamondClean toothbrush on its Action Marketing Tables. These products are not only handy, but also perfectly suitable as gifts for both men and women. Each year, Capi also organises Chinese New Year campaigns with special promotions and Chinese-speaking hostesses. During these campaigns, the focus is again on personal care gifts and products that appeal to Chinese travellers.
In addition, Capi creates added value for travellers by offering unique propositions. Wiggers indicates: “Thanks to our close collaboration with suppliers, we are able to offer airport exclusive and Capi exclusive propositions to travellers. In this way, we offer them unique and valuable propositions they will not find in downtown retail.” For example, Capi and Philips recently co-developed a unique sleeve for the Philips DiamondClean toothbrush which made it a ready-to-offer present. Moreover, Capi and Nikon together created a Capi exclusive travel kit consisting of a camera, memory card and camera bag. By doing so, Capi offers its customers truly unique propositions.
Wiggers adds: “Capi always offers the latest innovations in its stores, often before they become available to the rest of the market. We were for instance able to launch the new iPhone 7 simultaneously with the worldwide launch at the Apple stores and the introduction has been an immediate success. At the moment, the Beats over-ear headphones are a popular addition to the iPhone 7, since they come in the same luxury colours”.
“Since our retail strategy and brand portfolio are internationally orientated, with a local touch for gadgets and gifts, we are able to expand our presence worldwide”, ends Wiggers.
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