The upcoming Toy Fair in Olympia, London, will see Aurora World introduce some brand new additions to its extensive range of plush toys.
This year marks the 25th anniversary of the best-selling bedtime book; ‘We’re Going on a Bear Hunt,’ by Michael Rosen, and fans of the story will be thrilled that Aurora has now brought the popular story to life with brand new plush bears available in three different sizes (8”, 9.5” and 14”.) Garry Stoner, Aurora World’s Global Travel Retail Manager, says: “This is the perfect time to launch this range, following the success of the TV adaption; made by the creators of ‘The Snowman,’ which was shown this Christmas.” The We’re Going on a Bear Hunt range retails from €15 to €39.
The cute and quirky Gnomlins range, which last year had just two styles, now boasts a whopping nine different options. The Gnomlins are quickly becoming a force to be reckoned with, with the additions of: Forest Gnomlin, Voxi Gnomlin, Irish Gnomlin, Union Jack Gnomlin, Arg Gnomlin, Beefeater Gnomlin, and Guardsman Gnomlin. The Gnomlins range from €10 to €27, and the UK themed Gnomlins are ideal as a tourist memorabilia purchase.
Garry Stoner continues: “We are very excited to be exhibiting once again at the Toy Fair and showing off our latest concepts to potential buyers. It is very important that we keep refreshing and adding to our portfolio to keep interest high, and our latest additions are sure to do that.”
Aurora World can be found at the Toy Fair on stand D35.
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