Fraternity Spirits comes to
TFWA World Exhibition (Blue Village, E01) with its new Special Edition Tequila
Corralejo Gift Box, which has been specifically designed to celebrate the 20th
anniversary of the star product of its portfolio.
A tequila steeped in history, Corralejo is a product of
great quality, with a unique look and feel that makes it completely different
from its competitors. The new Gift Box continues this trend, with illustrations
of the beautiful Hacienda Corralejo and its origins. With eye-catching colors
and a promotional campaign that aims to appeal to consumers of tequila, the
Special Edition Box is the ultimate gift for any tequila lover.
“We are extremely grateful
to our customers and consumers who have helped us get Tequila Corralejo to
where it is today. Currently our new gift box will only be available in
selected retailers, giving it an element of exclusivity. The gift box is a real
work of art, and we are very excited to showcase it to our current and
potential customers at TFWA World Exhibition,” comments Raffaele Berardi, CEO of Fraternity Spirits.
“Next year will see us expand the gift box into
worldwide stores, making it available to all consumers. We want to broaden
Tequila Corralejo’s appeal especially to the younger consumer, so we will be
upping our game when it comes to supporting retailers with promotional
material. Connecting to our target consumer is essential and we want to do this
through online advertising and electronic marketing to get closer to the
younger generation” continues Berardi.
Another success story for the company has been Ron
Prohibido – a Mexican Spiced Rum housed in a classical Spanish glass bottle. Targeting
consumers aged 21-35; the Rum is enjoying new success in Germany and Spain, and
is being targeted at the rest of Europe.
“This rum is for those who are searching to open their
mind to new horizons and who are searching for soft tastes and flavours. We
have targeted the rum at young drinkers, and so far it is proving extremely
popular being available in the UK, Spain, French, Germany, Italy Switzerland,
Holland, Belgium, Denmark and the Czech Republic,” adds Berardi.
In addition, Fraternity Spirits will also be
showcasing its Chocolate Liqueur, Horus, which was successfully launched at
TFWA Asia Pacific this year. Aware of the need to offer products that were
outside of the ‘normal’ spirits realm, Horus Liquor of Chocolate is a neutral
spirit based, rich and creamy chocolate liqueur; presented in a 750ml gold
shaped-bottle complete with 999/9 gold stand symbol, the liqueur is proving
successful in both domestic and travel retail markets.
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