Colour Preference Determines Fragrance Preference - Perfumer's Workshop International tests a new concept in Travel Retail

As the perfumery category becomes increasingly cluttered with a variety of brands, Perfumer’s Workshop International comes to TFWA World Exhibition 2015 (Yellow Village, G40) in Cannes with its new travel retail offering – The Samba Metallics. Through market research Perfumer’s Workshop has found that colour preference profoundly influences fragrance preference, which can lead to a quick and decisive 'spotting' of colours designed to pop up and stand out from the pack. Resulting in the consumer becoming enticed to reach for the bottle decorated with their preferred colour, test the fragrance, and be easily motivated to make the purchase. This innovative new concept ‘SEE FAST – BUY FAST’ ultimately marries visual contact with action; "Yes.  I want to buy that."

Developed out of its classic brand, Samba, which has gained a reputation over the years for being the ‘go to’ brand for young men and women around the world, Samba Metallics carries on this tradition but adds a new ‘wow factor’ to the collection.  With its low price point and range of four distinct gleaming colours to choose from: Platinum, Gold, Pink and Steel, this new range continues the Samba legacy of being ‘young, fun, and affordable.’

Donald Bauchner, Founder, Perfumer’s Workshop International notes, “Our new Samba Metallics draw on the current success of our original brand Samba. The fragrance category is currently over-run with a huge variety of brands and line extensions, so ensuring that your brand stands out is vital if you are to survive in this tough market.

“We have spent a great deal of time researching how we can attract customers, and our research has shown that colour preference plays a strong role in fragrance choice. Each of our metallic fragrances has been created to mirror the subliminal association of particular smells associated with either gold, platinum, pink or steel. So, when a potential customer walks past their eye should be automatically drawn to his/hers preferred colour. The preferred colour of fragrance can then be ‘tested’, and should match with their anticipated scent for that colour – resulting in instant satisfaction, and a ‘yes to buy’.’ Quick and easy!”

THE SAMBA METALLICS:

Samba Gold Woman – This perfect blend of femininity has a scent that opens with an array of nectars interwoven with a full-bodied, sun splashed bouquet of warm, clean and luscious florals. The bottle shimmers and shines, giving it a luxurious look.

Samba Platinum Man - A cool, modern take on male power and refined taste. The contrasting elements of citrus freshness and vibrant spices blend effortlessly to produce an unforgettable male signature.

Samba Pink Woman – Sparkling Cranberry and Pink Lady Apple are the main notes of this irresistible fragrance. Perfumer Ilias Ermenidis blended a selection of brilliantly pink ingredients to capture their striking characteristics and delightfully surprising sensations in an irresistible fragrance. Inspired by the uniquely vivid, lustrous metallic finish of the Samba Pink bottle, he chose playfully mouth-watering top notes that tempt and tease.

Samba Steel Man – Designed with artistic precision by Perfumer Pierre Negrin with the idea that “grey is the new black,” this releases notes of lemon zest, fresh lavender and sage. Thoughtfully selecting energetic, masculine notes that unleash sensations of strength and vibrancy, he crafted the embodiment of stylish luxury.

Bauchner continues, “This is our 27^th year at TFWA World Exhibition, but each year still proves to be as successful and exciting as the last. We are once again thrilled to be exhibiting at this special exhibition, especially with the new range of products we have to introduce to the market. We are looking forward to another busy year, meeting with our key customers and new potential partners.”

BACKGROUND INFORMATION

Perfumer’s Workshop International is a privately owned company, with distribution throughout the world. Company headquarters are located in Manhattan, New York.  In 1970, after ten years in the industry learning from legends such as Charles Revson and Leonard Lauder, Donald Bauchner formed Perfumer's Workshop Ltd., with his wife Gun. Armed with a vision to create a new company with a character and personality reflecting an 'underground' movement then surfacing, Perfumer's

Workshop was born. Early on, Perfumer's Workshop believed that the consumer was ready to deconstruct the fragrance business, stripping it of the pomp and formality that had permeated it since the beginnings of the 1900's. Its first break through was a Bloomingdale's counter which transformed the idea for using essential oils, a mainstay of the youth and hippie culture, remade as a luxury product, an 'uptown meets downtown' spirit. It was the industry's first custom-blending fragrance concept. Perfumer's Workshop allowed the customer to create his/her own individual scent in a variety of fragrance forms. In its basic, simple packaging, this custom-blending opportunity actually empowered the consumer for the very first time, setting the tone for much of what was yet to come, foreshadowing so many of today's niche brands. The Perfumer's Workshop custom-blending counters have been in department stores and specialty shops throughout the United States and in many of the world’s most prominent and trend-setting stores for the past 45 years. Its original Custom-Blending Counters at Bloomingdales evolved into yet newer personal-interaction concepts - Perfume by Appointment, developed for Harrod's. Followed by Personal Perfumery, for Saks Fifth Avenue and for Nordstroms.

First time exhibitor Cabeau aims to bring a restful experience with its unique travel pillows

‘Transforming coach class woes into a First-Class experience’ is the slogan of first time exhibitor Cabeau. The innovative travel accessories company comes to TFWA World Exhibition (Yellow Village, E39) with an objective to show the travel retail industry how its products can provide travellers with a comfortable and restful experience. Since its launch in 2009 the company has expanded its travel retail footprint to include North America, Latin America, Europe and Asia, and with listings in several leading retailers including: Britt Shop, DFS, Dubai Duty Free, Dufry, Hudson Group, King Power Thailand, LS travel retail, WHSmith, Cabeau has certainly made an impact in the industry. 

Cabeau Director of International Sales Denz Vanderlist comments, “Exhibiting for the first time at TFWA World Exhibition is a huge opportunity for Cabeau. Over the past few years we have expanded rapidly in the travel retail market, achieving a good number of listings in key regions, but exhibiting in Cannes can help us build upon this distribution, and really push Cabeau to the forefront of travel accessories.”  

The exhibition will see Cabeau focus on its hugely successful memory foam Evolution Pillow, which is now available in a new bright orange colour. This innovative product has a 360° head and chin support; its patented ergonomic design offers a soft washable velour cover, a media pouch for a phone or MP3 player, and adjustable front toggles. The addition of an attachable travel bag, which allows travellers to compact the pillow down to one-fourth of its original size, gives this travel pillow another unique selling point in comparison to other travel pillows in the market. Retailing at $34.99 this hugely comfortable pillow is the perfect travel companion for those that want a relaxing journey. The pillow is also available in: blue, grey, pink, black, red, camouflage, blue trophic and crimson.

For those that want an even more practical pillow, Cabeau will also be showcasing its inflatable Air Evolution Pillow. Perfect for backpackers, the pillow can be adjusted to provide a traveller with their ideal comfort level, which makes them great for lending to a friend. Extremely lightweight, yet still offering long-lasting head support, the pillow can also compress to the size of a soda can for quick and convenient packing. Retailing at $19.99, the Air Evolution pillow has been popular inflight, securing listings with Inflight Sales Group, China Airlines and Easyjet. 

“Both our Evolution Pillow and Air Evolution Pillow offer something completely unique to the travel retail market. Travel pillows have been known for being unpractical, and not always providing the comfort they have promised. Our Cabeau pillows offer both practicality and comfort, making them the only travel pillows you need” continues Vanderlist.   

Besides travel pillows, Cabeau also offers a full range of travel accessories.

Scorpio Worldwide reveals total revamp for jewellery brand Pierre Cardin

Travel Retail distribution specialist Scorpio Worldwide will reveal a totally new look for its market-leading jewellery brand Pierre Cardin at TFWA World Exhibition (Mediterranean Village, P08). Aiming to bring the brand ‘back to its origins’, Scorpio has re-designed the entire range with a focus on classic designs and contemporary trends, providing travellers with exceptional quality and great value for money.

One of the most influential and successful designers of the 20^th century, Pierre Cardin is most recognised for designing clothes that epitomized the mod look of the early 1960’s; creating fashions with a minimalist look that featured clean lines and geometric shapes. Having previously worked with Christian Dior in the 1940’s, Cardin soon branched off on his own building up an impressive client base, being one of the first fashion designs to travel to the Far East looking for Eastern influences, and to offer haute couture fashion to people other than private clients.

The re-designed black and white packaging stays true to the brands original routes, paying homage to those mod 1960’s creations. Designed specifically for inflight, the packaging is compact and incorporates a window, which allows for easy product viewing, yet still retains a high perception of value.

Stuart McGuire, Chairman Scorpio Worldwide comments, “'Pierre Cardin has been the market leader in branded fashion jewellery for inflight sales for the last 30 years.  The Pierre Cardin brand is undergoing a renaissance globally and we are re-launching our ranges to coincide with the new interest especially from younger consumers.  It is still classic in design but enhanced with influences from the latest designs in the market.  Of course the range will still be priced very competitively to give a cutting edge.”

With new collections including: watch, earring and necklace sets, enamel bracelets, and bangles, the range offers a mixture of modern and traditional designs ensuring that there is a look that appeals to a broad range of travellers.

Highlights include:

Pendant and Earring sets – available in heart, star or pearl designs, the sets give different options for those that like modern or more traditional looks. Bangle and earring sets following these designs complete the ranges.

Watch and Jewellery Sets - A selection of fresh designs, bringing new finishes and colours to the collection that are both traditional and contemporary.

Interchangeable Crystal Bangle – Available with a choice of easily changeable bangle ends in a variety of colours and finishes to suit any occasion.

Back Ball Earrings – These new earrings replicate the recent trend worn by celebrities around the world. Sure to make a statement they are perfect for those that want on-trend, fashionable accessory.

McGuire continues, “TFWA World Exhibition is the perfect platform to launch the re-vamped Pierre Cardin range. It is already a well-known brand within the inflight channel, so we are confident that our current and potential customers will be very impressed with the new look.”

Furla opens new store in Stockholm Arlanda

Furla is delighted to announce the opening of a new 10m2 generic space in Stockholm Arlanda airport with Dufry.

The store officially opened on July 1st with Furla’s AW15 Prefall collection.

Gerry Munday, Furla’s Global Travel Retail Director, says: “This has been an amazingly busy year for Furla in terms of new openings. In Europe alone we have opened over 10 new stores, and that was only in the first half of the year. It was a pleasure to work with Dufry and I thank them for their help with this opening.”

THE BALVENIE CRAFT BAR IN KUALA LUMPUR AIRPORT 18TH – 31ST AUGUST

KUALA LUMPUR INTERNATIONAL AIRPORT two departures EMPORIUM 

The Balvenie Craft bar allows personalisation of travellers’ leather items alongside a mini-showcase of the five rare crafts of Balvenie

 

In celebration of the art of craftsmanship, The Balvenie has launched a craft bar in Kuala Lumpur International Airport 2 (KLIA2) Departures Emporium. Equipped with a customised hot-stamping machine, the craft bar allows personalization and customization of travellers’ leather items while customers learn about the five rare crafts Balvenie employs in whisky making.

Travellers who purchase a bottle of Balvenie Triple Cask Range, a travel retail exclusive, would also be able to receive a free authentic leather tag personalised with their names.

Commenting on the brand activity, APAC Travel Retail Director, Scott Hamilton shared

“The Balvenie commitment in celebrating craftsmanship is a journey we've been on for many years and it all stems from the fact that our approach to crafting our whisky has changed very little in over a century. The new KLIA2 Departures Emporium presents us the optimal space to bring the idea of craft and customisation to life. At the same time, we want to reward single malt connoisseurs with customised gifts to encourage trade-up and brand loyalty. This is aligned with Malaysia Airports’ vision of bringing more experiential activity and excitement to airport shopping with KLIA2.”

The Balvenie’s alliance with craft is a result of the brand's dedication to continuing the tradition of using the five rare crafts of whisky making to create The Balvenie's distinctive taste and exceptional quality. It is the only distillery that still grows its own barley, malts in its own traditional malting floor, employs coopers to tend every cask, a coppersmith to maintain the stills and a malt master to ensure the resulting spirit is consistently excellent.

In creating Whiskies of the best quality, the easiest, most cost efficient ways are often not the best solution. It is this belief in tradition and emphasis on craftsmanship that places William Grant & Sons solidly in a leading position in the Single Malt category.

The activity runs from 18^th August to 31^st August at KLIA2 Departures Emporium before shifting to KLIA2 arrivals to carry on from 1^st September to 30^th September.

  

 

~ ENDS ~

About The Balvenie:

v  The Balvenie is a unique range of single malts created by David Stewart, The Balvenie Malt Master, who celebrated his 50^th year at the distillery in 2012. Each has a very individual taste, but each is rich, luxuriously smooth and underpinned by the distinctively honeyed character of The Balvenie.

v  The Balvenie is dedicated to the five rare crafts that are used to create The Balvenie’s distinctive taste. It is the only distillery that still grows its own barley, uses traditional floor maltings and keeps both coppersmiths and coopers on site – making The Balvenie the most handcrafted of malts.

v  The Balvenie Single Malt Scotch Whisky is produced by William Grant & Sons Ltd, an award-winning independent family-owned distiller founded by William Grant in 1886 and today run by his direct descendants.

Tequila Corralejo celebrates its 20th anniversary at TFWA World Exhibition

Fraternity Spirits comes to TFWA World Exhibition (Blue Village, E01) with its new Special Edition Tequila Corralejo Gift Box, which has been specifically designed to celebrate the 20^th anniversary of the star product of its portfolio.

A tequila steeped in history, Corralejo is a product of great quality, with a unique look and feel that makes it completely different from its competitors. The new Gift Box continues this trend, with illustrations of the beautiful Hacienda Corralejo and its origins. With eye-catching colors and a promotional campaign that aims to appeal to consumers of tequila, the Special Edition Box is the ultimate gift for any tequila lover.

“We are extremely grateful to our customers and consumers who have helped us get Tequila Corralejo to where it is today. Currently our new gift box will only be available in selected retailers, giving it an element of exclusivity. The gift box is a real work of art, and we are very excited to showcase it to our current and potential customers at TFWA World Exhibition,” comments Raffaele Berardi, CEO of Fraternity Spirits.

“Next year will see us expand the gift box into worldwide stores, making it available to all consumers. We want to broaden Tequila Corralejo’s appeal especially to the younger consumer, so we will be upping our game when it comes to supporting retailers with promotional material. Connecting to our target consumer is essential and we want to do this through online advertising and electronic marketing to get closer to the younger generation” continues Berardi.

Another success story for the company has been Ron Prohibido – a Mexican Spiced Rum housed in a classical Spanish glass bottle. Targeting consumers aged 21-35; the Rum is enjoying new success in Germany and Spain, and is being targeted at the rest of Europe.

“This rum is for those who are searching to open their mind to new horizons and who are searching for soft tastes and flavours. We have targeted the rum at young drinkers, and so far it is proving extremely popular being available in the UK, Spain, French, Germany, Italy Switzerland, Holland, Belgium, Denmark and the Czech Republic,” adds Berardi.

In addition, Fraternity Spirits will also be showcasing its Chocolate Liqueur, Horus, which was successfully launched at TFWA Asia Pacific this year. Aware of the need to offer products that were outside of the ‘normal’ spirits realm, Horus Liquor of Chocolate is a neutral spirit based, rich and creamy chocolate liqueur; presented in a 750ml gold shaped-bottle complete with 999/9 gold stand symbol, the liqueur is proving successful in both domestic and travel retail markets.

First time exhibitor Cabeau aims to bring a restful experience with its unique travel pillows

‘Transforming coach class woes into a First-Class experience’ is the slogan of first time exhibitor Cabeau. The innovative travel accessories company comes to TFWA World Exhibition (Yellow Village, E39) with an objective to show the travel retail industry how its products can provide travellers with a comfortable and restful experience. Since its launch in 2009 the company has expanded its travel retail footprint to include North America, Latin America, Europe and Asia, and with listings in several leading retailers including: Britt Shop, DFS, Dubai Duty Free, Dufry, Hudson Group, King Power Thailand, LS travel retail, WHSmith, Cabeau has certainly made an impact in the industry. 

Cabeau Director of International Sales Denz Vanderlist comments, “Exhibiting for the first time at TFWA World Exhibition is a huge opportunity for Cabeau. Over the past few years we have expanded rapidly in the travel retail market, achieving a good number of listings in key regions, but exhibiting in Cannes can help us build upon this distribution, and really push Cabeau to the forefront of travel accessories.”  

The exhibition will see Cabeau focus on its hugely successful memory foam Evolution Pillow, which is now available in a new bright orange colour. This innovative product has a 360° head and chin support; its patented ergonomic design offers a soft washable velour cover, a media pouch for a phone or MP3 player, and adjustable front toggles. The addition of an attachable travel bag, which allows travellers to compact the pillow down to one-fourth of its original size, gives this travel pillow another unique selling point in comparison to other travel pillows in the market. Retailing at $34.99 this hugely comfortable pillow is the perfect travel companion for those that want a relaxing journey. The pillow is also available in: blue, grey, pink, black, red, camouflage, blue trophic and crimson.

For those that want an even more practical pillow, Cabeau will also be showcasing its inflatable Air Evolution Pillow. Perfect for backpackers, the pillow can be adjusted to provide a traveller with their ideal comfort level, which makes them great for lending to a friend. Extremely lightweight, yet still offering long-lasting head support, the pillow can also compress to the size of a soda can for quick and convenient packing. Retailing at $19.99, the Air Evolution pillow has been popular inflight, securing listings with Inflight Sales Group, China Airlines and Easyjet. 

“Both our Evolution Pillow and Air Evolution Pillow offer something completely unique to the travel retail market. Travel pillows have been known for being unpractical, and not always providing the comfort they have promised. Our Cabeau pillows offer both practicality and comfort, making them the only travel pillows you need” continues Vanderlist.   

Besides travel pillows, Cabeau also offers a full range of travel accessories.

Rossi D’Asiago hopes to take TFWA World Exhibition visitors on a taste adventure with its range of Sambuca and Sambuca based liqueurs

Exhibiting for the first time at TFWA World Exhibition (R3 Marine Village ) liqueur specialist Rossi D’Asiago is hoping to build on its travel retail distribution with its broad range of international award winning sambuca and sambuca based liqueurs. Currently listed at James Richardson Duty Free shops and DDFS India, Rossi D’Asiago will be focusing heavily on Europe and Asia in a bid to raise its profile in the travel retail market. 

With a superior taste that elevates it to a premium level, the Antica Sambuca Classic follows a century old recipe, custom-made by founder Rossi D’Asiago. Made from only natural ingredients, distilled in an infusion of Anise Star fruits and other herbs in alcohol, the precise process ensures distinctiveness and uniqueness. Essential oils are extracted from the distillation under steam of the anise stars and herbs including: oranges, cinnamon, nutmeg, fennel, and pepper.

Export Director, Nicola Dal Toso comments: “Exhibiting at TFWA World Exhibition for the first time is a real dream for us, it is the perfect opportunity to showcase our exciting range to key industry figures. We have seen huge success in the domestic market with Antica Sambuca Classic- with it being the number one Sambuca brand in the UK and second in the world within the category. Emulating this success in the travel retail market is our main objective, and we truly believe that we have the product range to do it.”

With a bottle enriched with decoration and a range of different flavors available, retailers are able to create real stand-out displays on shelf when merchandising a variety together. Highly versatile, the Sambuca and sambuca  based liqueurs can be enjoyed in premium cocktails, mixed drinks, or shot form, giving it a very unique selling point.

“We are committed to producing new products and enhancements to ensure that our range is on-trend,” continues Dal Toso. “With Travel Retail being such a fast-moving market and trends rapidly changing, it is vital that we provide our customers with new and unique liqueurs to ensure that we are ahead of the game.”

The Antica line offers a wide range of flavours in a variety of bottle sizes including: Sambuca, Liquorice, Raspberry (50/70/75/100cl) and Banana, Apple, Coffee, Cherry and Tropical (70cl); there is a flavour for everyone.

Award winning brand Da Luca achieves new listing for Accolade Wines

Accolade Wines is pleased to announce its award winning wine brand, Da Luca will be available in World Duty Free shops in London Airports. Available from the 26^th August, Da Luca Prosecco offers travellers a delicious sparkling wine with a crisp and refreshing taste, and notes of peach and nectarine. 

Throughout September and early October, travellers will also be able to benefit from a money-off promotion where Da Luca Prosecco will be available at £9.99 down from its original RRP of £11.99.

Rupert Firbank, Accolade Wines Commercial Director comments, “We are delighted that Da Luca Prosecco is now listed with World Duty Free. Da Luca prosecco offers travellers an affordable, attractive option when it comes to sparkling wine; one that is perfect for gifting or celebrating.”

The Da Luca brand has recently been awarded a D&AD award, which is one of the most highly regarded and prestigious design awards in the world. Da Luca combines rich wine making heritage and flair for creativity to produce a range of bold, distinctive wines. With its labels inspired by Sicily’s national card game Scopa, the wines capture the vibrancy of the Sicilian spirit.

Dyrberg/Kern exhibits at TFWA World Exhibition with colourful new creations

With an objective to become one of the leading fashion jewellery brands within Travel Retail, Danish company Dyrberg/Kern comes to TFWA World Exhibition (Blue Village, E13) to showcase its exciting portfolio of high quality jewellery and watch products. Having already built up strong partnerships within airlines, which include listings with: Lufthansa, Scandinavian Airlines, KLM, Lufthansa, Scandinavian Airline, Qatar, Norwegian, British Airways, Air France, Thomas Cook, Easy Jet, and Air Berlin, Dyrberg/Kern is now aiming to expand its distribution within ground shops and cruise-ships. 

Jacob Olsen, Travel Retail Manager Dyrberg/Kern comments, “We have been involved in the travel retail industry for the past seven years, and with a lot of hard work have built up a very strong portfolio of high quality Jewellery and watch products at very attractive price points. All of our products are created in our design studio in Copenhagen, which gives them a unique selling point, and results in all our products having a high perceived value. The travel retail market is a fast growing market for us; with people travelling more than ever there are huge opportunities for us to sell our products to a growing amount of people every year.”

New this year, Dyrberg/Kern is showcasing its line of trendy retro watches with matching bracelets. Developed exclusively for travel retail, the Watch and Jewellery sets offer functional and stylish accessories for the fashion conscious modern woman. TFWA World Exhibition will also see Dyrberg/Kern continue its focus on its classic and best-selling items which include:

Louise crystal earrings

Satinelle watch with matching bracelet

Marigo leather necklace with heart-shaped crystal

In addition, Dyrberg/Kern is also pleased to announce the introduction of new colours and styles to its already successful enamel bracelets range. Jacob Olsen continues, “Exhibiting at TFWA World Exhibition is the highlight of our year. The opportunity to showcase our diverse range of products to key industry figures is very exciting, and helps us continue our ambition of becoming the preferred jewellery fashion choice for modern and confident women. We love introducing new products to our already extensive portfolio, and we are confident that they will receive positive feedback, and hopefully some listings too.”

FIRST EVER TFWA RESEARCH WORKSHOP AT TFWA WORLD EXHIBITION & CONFERENCE 2015

TFWA will host its first-ever dedicated research workshop at TFWA World Exhibition & Conference in the Palais des Festivals et des Congrès, Cannes on Wednesday 21^st October starting as the doors of the exhibition close at 18.00.

The one-hour TFWA Research Workshop will present key findings of the Association’s most recent research studies, all of which are available free of charge to members.

Peter Mohn, Owner and CEO, m1nd-set, and Alison Hughes, Research Director, Counter Intelligence Retail, will present highlights of the studies at the workshop which will be moderated by TFWA Conference, Research and Corporate Affairs Director John Rimmer.

All registered show delegates are welcome at the session at which handouts featuring summaries of the research will be available. 

TFWA’s provision of detailed, actionable research studies has long been one of the Association’s key services to its members.

Over the past year, TFWA has commissioned two major series of reports: the TFWA Airport Series, conducted by m1nd-set, and the current series of TFWA Category Reports focusing on individual product categories, in partnership with Counter Intelligence Retail. 

On Tuesday 20^th October (Majestic Hotel, 08.00-09.00) the Market Watch Workshop will focus on South Korea, with eminent speakers including SK Walkerhill Senior Vice President & Head of Duty Free Division Mikyong Kwon and Yang Soung-hoon, Professor of the Division of International Tourism at Silla University in Busan.

The Inflight Focus Workshop on Wednesday 21^st (Majestic, 08.00-09.00) will feature presentations and debate led by KLM Royal Dutch Airlines Category Manager Inflight Retail John Linssen, Inflight Sales Group Director Europe & Africa Karen Durban and Counter Intelligence Retail MD Garry Stasiulevicuis..

Delegates are requested to pre-register for the workshops by contacting Ms Catherine Fily at conference@tfwa.com.

Registration for TFWA World Exhibition & Conference 2015, the annual summit for the global duty free and travel retail industry, is now open at www.tfwa.com. The event takes place in the Palais des Festivals et des Congrès from 18^th to 23^rd October.

FURLA’S SS16 CRUISE COLLECTION - ENRICHED WITH AN ARTISANAL TOUCH

The Furla SS16 Cruise collection features basic, clean lines enriched by an artisanal touch that fully represents the Made in Italy reference. The accessories are contemporary and versatile; easy to wear from day to night; creative and stylish.

The collection recalls classical Mediterranean art rekindled by pop touches that give to it a fresh take, while the colourway is rich in white, neutral and delicate hues revived by red and turquoise. 

From oversize to small, the iconic floral patterns match and enhance the season’s colours, echoing a winter garden’s atmosphere. The colourway is beautified by metallic details that give the products a unique light and energy;  conveying a contemporary style and Furla’s highly recognisable upbeat, colourful approach and high quality execution.

The Furla Artesia bag also embodies the SS16 Cruise collection mood, and the Italian artisan's expertise that makes it a must-have: with a top handle, it features a soft touch and a structured sleek design that turn this bag into a dynamic and vibrant piece of art.

Featured materials from the SS16 Cruise collection include a wide spectrum of printed calf leathers and colourful, neo-pop stunning furs.

The SS16 Cruise Collection will be available to travel retail outlets from November 2015.