Stoli® GROUP has
appointed Raylook Trading Limited as its exclusive Duty Free distributor for
China, Macao and Hong Kong.
Raylook Trading
Limited has been dedicated to the sales and distribution of premium liquors
including French cognac and fine wine, since its founding in 1994.
In 2002, the
company became the sole distributor of Louis Royer Cognac for duty free and
domestic markets in China, Hong Kong and Macau.
“We believe that this new
experienced partner will ensure Stolichnaya’s further growth in
China where our sales grew by 22% last year in the domestic market,”
says Stoli‘s Global Duty Free & Travel Retail Director Jean-Philippe
Aucher.
As
Chinese consumers become more aligned to Western lifestyles, so the
opportunities for vodka will grow – particularly upscale, exclusive and innovative brands such as elit™
by Stolichnaya® and the elit™ pristine
water series.
Earlier
this year Stoli® sponsored the TFWA
China’s Century Conference ‘coffee break’ with great success. “It
was an excellent way to promote Stolichnaya® Premium
Vodka to retailers and buyers not just from China but throughout the region and
was extremely well received,” adds Aucher.
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