“Now is the time to be planning
your winter plush offer,” says specialist plush toy company Aurora World. “The
buying season for plush is similar to fashion,” says Aurora Travel Retail Sales
Manager Garry Stoner. “Retailers can get caught out by waiting until the last
moment to order their winter supplies when, in fact, the buying season is from
April to July with deliveries from the end of September.” Stoner emphasizes
that this is particularly important, given that Christmas is the number one
gift-giving season for plush, “As a result, many operators are losing out on
really significant incremental sales.”
Stoner states that themed plush in
particular is a sure-fire means of increasing average spend per head and
conversion levels; “Introducing themed promotion areas for seasonal events such
as Christmas can both act as a draw into the retail space and boost impulse
sales.”
Aurora is now taking orders for
its latest Winter/Christmas collection available to travel retail, comprising a
wide selection of characters with well over 100 styles available, however Aurora
has selected four main concepts as perfect for Travel Retail:
Icy Bear Family. This lovable
bear comes in various sizes retailing from £10 to £50. In super soft plush,
with a winter blue scarf printed with a snowdrop pattern, Icy Bear makes for
the perfect festive friend.
Harp Seal Family. In three sizes,
retailing from £7 to £50, this super-soft plush seal, with red woolen ear
warmers, is a cuddly addition to any child’s soft toy collection.
Mr & Mrs Yoohoo Claus. Retailing
at £9 each, Aurora’s best-known Yoohoo collection gets dressed up for Xmas, with
other outfits also available.
Pom Pom Penguin Family.
Comes in four sizes retailing from £10 to £40. This super-soft plush, two-tone
grey, whimsical penguin collection makes a lovely gift for all ages.
“Seasonal plush is a must for
travel retail, perfect for gifting and impulse purchase.
Aurora's offer is perfect for the
category as retailers seek to maximise the additional sales potential at
seasonal and celebratory times of the year,” adds Stoner.
About Aurora
Korean-owned, Aurora is a global company
recognised for quality, soft, huggable toy designs. With over 30 years of
experience in research and development, manufacturing and customer service,
Aurora strives to deliver new and wide-ranging handcrafted gifts to give many
years of pleasure and enjoyment… delivering its message of 'Gifts of Smiles.'
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