First time exhibitor Rossi D’Asiago is showcasing its
broad range of international award winning Antica Sambuca based liqueurs at
TFWA Asia Pacific (G15) as it focuses on expanding distribution into the
region. Re-launched by brand owner Antiche
Distillerie in 2004 in order to make the sambuca liqueur category ‘cool
again’, Antica has become the number
one sambuca brand in the UK and second in the world within the category.
Made
from only natural ingredients, Antica Sambuca Classic has a superior taste
obtained by distilling an infusion of Anise Star fruits and other herbs in
alcohol. Following a century old recipe,
custom-made by founder Rossi D’Asiago, the production follows a precise process
in order to produce such a superior quality product. Essential
oils are extracted from the distillation under steam of the anise stars and
herbs including: oranges, cinnamon, nutmeg, fennel, and pepper.
With a
modern and eye-catching bottle, enriched with decoration that offers
all-important shelf appeal, Antica projects
itself as a high end spirit brand. Its versatility results in a product that is
as at home in premium cocktails, as it is in a shot, or in a mixed drink.
Committed to producing new products and enhancements, ensuring that its range
is constantly up-to-date with current drinking trends, the Antica line offers a
wide range of flavours in a variety of bottle sizes including: Sambuca,
Liquorice, Raspberry (50/70/75/100cl) and Banana, Apple, Coffee, Cherry and
Tropical (70cl); there is a flavour for everyone. Export Director, Nicola Dal Toso, comments: “We are delighted to be exhibiting at TFWA Asia Pacific for the first time. We are relatively new to travel retail but we have already seen very positive results and are currently listed at James Richardson Duty Free shops and at DDFS India. We have seen huge success in the domestic market and we are certain the superior taste and quality of our products will help us match this success in the travel retail market. Europe is a very strong market for us and one where we see a lot of opportunities, but the growth and potential for our brands in this region is huge, so expanding our distribution into this market is a must.”
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