Key to the offer is the launch of NITR’s exclusive new 'KIT KAT Travel Break Sharing Bags'. With a focus on four different types of travel breaks: the 'Beach Break' to address the holiday travellers, the 'Chic Break' to address fashion travellers and shoppers, the 'City Break' to address the city-travellers and the 'Globe Trotting Break' to address the adventure traveller, each bag contains 31 scrumptious KIT KAT Minis. Supporting the launch of the new sharing bags is a humorous gift-with-purchase. Offered for a limited period of time at key airports and other nominated channels, travellers will receive one of a variety of specially designed KIT KAT eye-masks.
Further supporting the KIT KAT drive in 2015 will be a new global summer promotion that will be highlighted in Singapore. This follows the highly successful 'Branded Headphones' activation last year that succeeded in driving strong category sales growth in key airports globally. In 2015, passengers spending a pre-determined amount on KIT KAT products will be rewarded with a free KIT KAT branded towel. This fun yet practical & very compact gift-with-purchase is perfect for those that plan to hit the beach, work out in the hotel gym or use during a relaxing spa day. At the centre of the promotion are a variety of eye-catching merchandising units that include one of three KIT KAT characters: gym; spa or beach. With such strong visibility and NITR scheduling the promotion in over 40 locations, this promises to be a highly successful activation.
NITR Global Head of Sales Alan Brennan comments, "KITKAT is one of the world’s biggest confectionery brands, with a global Facebook fan base of over +24 million, that continues to grow each day. The KITKAT brand plays a pivotal role in Global Travel Retail both for NITR and its retail partners in delivering incremental category growth, through product and thematic innovation with the target to convert more travellers to buyers. Our Summer Sounds HPP in 2014 saw dramatic and measurable sales increases and we are confident that, working with our retail partners globally, this will continue in 2015."
In addition to promoting its Travel Break Sharing Bags in Singapore, NITR will also be showcasing its other travel retail exclusive additions for 2015, including the new 162g KIT KAT Mini CHUNKY Snack Bag, specifically developed to increase sales at the Cash Till Point, an important element of NITRs' Perfect Store Vision.
NESTLÉ SWISS, NITR's Travel Retail exclusive brand also has a strong focus for 2015. With a new elegant and premium style, its new 300g Bars, Sharing Bags and beautiful gift boxes of assorted chocolates offer the perfect confectionery product for sharing and gifting. NITR is appealing to dark chocolate connoisseurs with a new 250g gift box of premium assorted dark chocolates; introducing a variety of signature tastes including: 54% Cocoa (melting and intense), 75% Cocoa (spicy and balanced), and 84% Cocoa (floral and bitter).
Highlighting the 'Star Brands' within its portfolio, NITR is strengthening the on-shelf visibility of its NESTLÉ MIX SHARING BAGS. With a clearer and more distinctive identity to the whole range, the new bags aim to better communicate both the Mix concept and Nestlé's extensive confectionery portfolio. Sure to appeal to shoppers globally, this sharing bag of best-known and loved brands is ideal for the ever growing snacking and sharing market.
Capitalising on the success of ©Disney/Pixar films Frozen and Cars, NITR also has a new, fun and exclusive offer for Travel Retail with new SMARTIES® ©DISNEY CARS AND FROZEN GIFT BOXES. The two 114g hexagonal boxes (reflecting the iconic SMARTIES hexa-tube shape) contain eight SMARTIES mini boxes for easy portion control and have a ribbon handle which gives a nice gift-worthy aspect. The boy’s version includes a ©Disney/Pixar “Glow in the Dark” Flash McQueen Money Box, while the girl’s features a ©Disney FROZEN jewellery box.
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