With the Asia Pacific region
showing double digit growth for Godiva last year, TFWA Asia Pacific provides
the perfect opportunity for the company to both reveal its latest innovations
and to discuss new concepts and directions for the category.
In Singapore this year (stand E2),
the Godiva team will present its 2015 Christmas
and 2016 Chinese New Year collections for the first time.
“Godiva continues to perform well in Asia
Pacific” CS Lam, Head of GTR Asia Pacific, says. “We continue to innovate, not
only on chocolate but also on self-treat range such as introducing soft serve (ice cream) in Travel Retail. We are also
exploring new retail formats, such as testing pastries in the market.”
With creative innovations each
year, showcasing Godiva’s Belgian quality and heritage, each new line is about
offering decadent and luxurious flavours perfectly packaged for travellers.
Seasonal times are ideal to
showcase Godiva’s Chefs Chocolatier talent in creating new chocolates and
delight with the ultimate chocolate experience.
The Godiva Christmas
Collection 2015 is perfect for surprising family and friends with a design
inspired by holiday ornaments and baubles – iconic festive symbols that are
carried throughout the offer. By linking a design featuring Christmas tree
decorations brought to life with a dazzling array of colourful gift boxes in
beautiful hues or red and Godiva gold evokes treasured memories and creates smiles
all around. The presentation is further enhanced with shimmery papers and
festive novelties, lending extra sparkle to holiday celebrations.
The collection includes four different holiday gifts:
a gift box of 20 pieces including two limited edition pure chocolate pieces in
milk and dark, a 12 pieces truffle box, and for children, a new designed Advent
calendar and a Christmas pouch filled with delicious milk carrés.
To celebrate the Year of the Monkey in 2016, gorgeous red boxes, decorated
with a monkey drawn in delicate gold brush strokes are introduced in two
Limited Editions. Red represents fire and symbolises good fortune and joy in
Chinese culture. A touch of gold enhances the elegance of this box and portrays
the premium quality of Godiva.
To appeal to Chinese tastes, Chefs Chocolatier have developed exquisite
recipes that will be sure to enchant chocolate lovers. Three different tea
flavours, combined with praliné in white, milk and dark chocolate will make the
Year of the Monkey a special celebration. There are two choices to begin the
year full of happiness and prosperity: a 15 piece chocolate box containing
three exclusive recipes, and a mouth-watering 48 piece Carrés giftbox containing
2 exclusive carrés: Milk Belgian Wafer and Dark Bresilienne.
A third major focus in Singapore will be Sablés
– Delicious and sophisticated, rich and impressive,
Godiva’s fine butter biscuits or Sablés bring together recipes from different
cultures; spicy ginger from Asia, buttery pecans from Central America, dark
chocolate from the African continent and almond speculoos from Belgium – all
dipped in delicious Godiva milk chocolate.
Importantly for the Asian market, each biscuit is individually wrapped
for freshness and perfect sharing.
Reflecting
the importance of variety, Godiva is offering an 18 pieces assortment of Ultimate
Chocolate, Macadamia Ginger and Almond Speculoos, an exclusive Travel Retail
Quattro Pack (2 ultimate chocolate monopack, 1 pecan chips chocolate monopack
and 1 Almond speculoos monopack) along with three mono-packs with 6 sablés
inside: Almond Speculoos, Pecan Chocolate Chips and Ultimate Chocolate. The
GODIVA Sablés biscuit collection is decorated with playful Jules Verne balloons
that embody the spirit of adventure, presented on a sky blue background with
embossed detailing.
To complete the Godiva new offer for 2015 are Mousse Meringue and Coeur Iconique Limited Edition- both
affirming the brand’s continuing ability to deliver uniqueness and
innovation. Mousse Meringue will indulge your senses with this
delightful taste sensation with daring flavour combinations. Artfully crafted
with spectacular élan – it marries the airy lightness of meringue with the
sumptuous depth of mousse, generously enveloped in GODIVA’s signature dark,
milk and white Belgian chocolate.
Nestled in the centre of each Mousse Meringue like a gift, is a
perfectly crisp mini meringue encased in six delectable flavours: Chocolate,
Fraise, Citron, Café, Praliné Piedmont, and Mandarine Amande.
Mousse Meringue is presented in two sizes, 9 and 16pcs, in covetable
blush pink square boxes, subtly adorned with pale whirls that evoke the
meringue inside, and embossed with gold lettering.
Finally,
Coeur Iconique Limited Edition, a
one-time offer this summer, only in Airports and only now, plays on the
keepsake factor, comprising a cute heart shaped box containing six Godiva
hearts in milk, dark chocolate and white versions. Vibrantly coloured for
instant shelf appeal in fresh mint and soft pink or flashy purple and vibrant
orange. Coeur Iconique taps into the current pop art trend.
Starting in Belgium in
1926, Godiva has developed a world‐wide reputation for excellence with a
presence in over 100 countries offering a wide range of chocolate creations.
Inspired by the values of Lady Godiva, her passion, generosity, boldness and
pioneering spirit, Godiva Chocolatier creates the ultimate chocolate experience
and makes the right statement, whatever the occasion. Perfectly combining its
craftsmanship and heritage, Godiva's chocolate has become synonymous with
luxury and innovation according to Belgian tradition, bringing the best of
Belgium to the world.
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