Furla is pleased to announce
that it has upgraded its existing generic positioning at Ben Gurion Airport,
Tel Aviv, to a 10m2 personalised SIS within the new JR Duty Free multi-brand
store.
The personalised space, merchandised
in line with Furla’s new concept store design, was opened officially on April 1st
with the brand’s SS15 collection.
Says Gerry Munday, Furla
Global Travel Retail Director: “This upgrade now enables Furla to offer a wider
selection within a space that is much more in-tune with the brand’s DNA. The
new SIS looks great and I’d like to thank James Richardson for their help with
this opening.”
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