Highly experienced and respected within the spirits and travel retail industry, Martin joins Illva Saronno from Chivas Brothers Ltd (Pernod Ricard) where he was Global Travel Retail Director, responsible for international brand development and revenue growth.
During his career Martin has gained an extensive International perspective with experience of working across different nationalities of consumers, having being involved in the diverse markets of Asia, Americas, Gulf, South Africa, Australia and Global Travel Retail.
Martin's remit is to strengthen Illva Saronno's travel retail strategy, focusing on its brands Disaronno and Tia Maria, but equally looking for opportunities for other products within the portfolio. Disaronno and Tia Maria have long been established in travel retail but it is only during the past two years that the company has actively focused on this category. Illva Saronno believes there is tremendous potential that Martin Howey is well equipped to develop and build, thanks to his incredible knowledge and enthusiasm for the travel retail business.
Adds Martin: “I am delighted to be on board and greatly look forward to working with the team and our customers in developing a long term strategic plan for our brands in this dynamic and evolving channel.”
Martin will be present at this month’s Duty Free Show of the Americas in Orlando on the Webb booth (923) where he is looking forward to meeting old friends and making new contacts.
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