Furla launches Global Travel Retail Exclusive line in Orlando

Following the huge popularity of its Icon Piper bag - and to meet the growing demand for difference within travel retail - Furla is delighted to announce the launch of a Global Travel Retail Exclusive line. Being launched to travel retail buyers at the Duty Free Show of the Americas (booth 2223, this new offer is seen as confirmation of Furla’s strong commitment to the global travel retail business.

The Piper Medium Dome is a modern bag designed to inspire women everywhere. For travel retail, the exclusive “Limited Edition” will be available in soft Ares leather in Rose, new Stucco and Storm colours. To further distinguish the bag, a special Furla charm not found within the main Furla collection has been designed.  The Rose, Stucco and Storm colours will be featured within the main Autumn Winter 2015/16 collection but are exclusive to travel retail within the Piper line.

Says Furla Global Travel Retail Director Gerry Munday: “I am extremely pleased that Furla has the confidence and trust in travel retail to warrant the development of this exclusive line. The travel retail business continues to grow steadily for the brand on a global basis on the ground, in the air and at sea. I am very confident that the addition of this exclusive Piper bag will give further appeal to the Furla brand and become a compelling offer for travellers looking for something a little different to the High Street.”

The new Piper Medium Dome will be shown in Orlando alongside Furla’s main Autumn Winter 2015/16 Collection.