Wednesday 18 March 2015

Hippie Chic – the original Bohemian watch On target for one million sales

Hippie Chic 'Dusk'
 On the eve of the Duty Free Show of the Americas, Tyko Travel Retail has announced that its Original Bohemian watch brand Hippie Chic is on target to sell one million units onboard this year.

Hippie Chic 'Bazaar'
Hippie Chic 'Pagan'


Exclusive to travel retail and offered in a variety of designs and formats, Hippie Chic is now listed on 98% of Tyko’s 300 airline customers – and the number is growing all the time.

Tyko’s Martin Lovatt emphasizes that Hippie Chic is the original bohemian inspired brand of its kind within the travel retail sector: “Hippie Chic has gained some remarkable ground since launching back in 2013, on board sales have gone from strength to to strength each year and as a result we have noticed a number of very similar designs being offered to the travel retail sector in recent months. We experienced something very similar when we launched Breo back in 2008. The Roam Elite went on to sell over 4 million units in just 2 years.

In Orlando this year, Tyko is keen to further demonstrate to buyers that the company is a true leader within the industry, creating the next must-have products for its clients. “This is a very exciting time for us as we have delivered in a short space of time two industry changing brands (Breo & Hippie Chic) and are working on some incredibly exciting new looks for our brands which will further establish Tyko as ‘the’ leading supplier of ‘on trend’ products,” continues Lovatt.

“Our team has over 30 years knowledge and experience within the watch and jewellery sector, both within the travel retail sector and global domestic markets. We strive to build close, long term relationships with all our buyers and want to be seen as  a partner to our key strategic clients rather than just a supplier.”

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