World Equity Brand Builders (WEBB) has signed an agreement with Illva
Saronno to distribute and market its Disaronno and Tia Maria brands in
North America and Caribbean duty free, cruise lines and domestic markets
in the Caribbean.
The deal came into effect on 1 January. The duty free regions had
previously been managed by Bacardi, while the domestic Caribbean
business was managed by Monarch.
Brands already in the WEBB portfolio include The Macallan, Highland
Park, The Famous Grouse, Brugal, Tito's vodka, Armand de Brignac
Champagne, Blanton’s, Mionetto and Frescobaldi.
WEBB Managing Director Andy Consuegra said: "These are exciting
times ahead of us. Our business has more than doubled in the last two
years and the partnership with Illva for Disaronno and Tia Maria is a
great addition to our already strong portfolio of premium global brands.
"We also just opened a new office in the heart of Brickell. This is
not only a hub for our business and partners but it is also a great
training centre for our distributors and colleagues in the region. In
addition, the WEBB team continues to get much stronger.”
Recent personnel additions include Anette Mourier, formerly of
Seagram, who joined last year to manage marketing and key accounts in
duty free. Industry veteran Sandy Welch also recently joined from Pernod
Ricard while Phillip Jarrell continues to be Director of Sales for the
Caribbean and Cruise Lines.
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