Aurora World Ltd boosts commitment to Travel Retail with the appointment of Insight Travel Retail Consultants Ltd.

 Specialist plush toy company is boosting its commitment to the Travel Retail industry with the appointment of Insight Travel Retail Consultants Ltd.

Commenting on this appointment, Aurora World Sales Director, Nigel Layton-Hill says: ‘Over recent years our Travel Retail business has developed into an important division for us. 2013 will be a record sales year for Aurora with our character brand “YooHoo & Friends” making a major contribution within our diverse product mix, selling over 34 million units globally since launch and set for bigger things in 2014.

‘We recognise Travel Retail is a specialist retail channel, and we had a requirement for some additional expertise and resource in this area. We are delighted to announce that from January 2014 we will be working with Garry Stoner, Director of Insight Travel Retail Consultants. Garry’s experience in this sector will help us to ensure Aurora’s continued development and growth in this key sector.’

Aurora is a global company recognised for quality, soft and huggable toy designs. With over 30 years of experience in research and development, manufacturing and customer service, Aurora strives to deliver new and wide-ranging handcrafted gifts to give many years of pleasure and enjoyment………delivering its message of ‘Gifts of Smiles’.