Following
positive
feedback from presentations made at TFWA World Exhibition last year,
strong interest in the Wonderful
Pistachio™
brand has
been reported from retailers in the Middle Eastern, Asian and South
American markets.
‘The
travel retail exclusive presentations are now in production and will
be available to all customers in mid February’ says Paramount
Farms Sales Director Australia/SE Asia James Kfouri.
‘We are then confident of announcing a number of retail listing as
they are confirmed.’
At
TFWA World Exhibition, Paramount Farms introduced two new exclusive
pack sizes for Wonderful
Pistachio’s™:
a
300g pack of best-selling Roasted & Salted pistachios and a 275g
pack of award-winning Salt & Pepper pistachios both carrying
recommended retail prices of US$11.00. Both items are offered in
resealable premium-look stand up pouches and carry a global travel
retail exclusive logo. In addition, there is a travel retail version
of the existing 510g gift bag which includes a hang-tag with
multi-lingual nutrition and ingredients details.
Kfouri
says that Cannes provided the company with essential feedback on the
range. ‘As a direct result of meetings at TFWA World Exhibition we
have revamped our display stands and made them half the original
size. We have also opened warehouses in Singapore, Jebel Ali and
Germany to cater for regional supply to customers that cannot order
containers.’
The
company has also set up a dedicated travel retail website for the
brand at: www.wonderfulpistachios.com/travelretail
‘The
next phase in our strategy is to introduce the travel retail
presentations to buyers in the Americas region – where, of course,
the Wonderful
Pistachio
brand name is already well known. Indeed, Wonderful
Pistachio
is currently the No.
1 snack nut brand in the US - so we are very confident for travel
retail distribution in the region.’
Kfouri
adds: ‘We’ve
been very encouraged with the response to both the essence of the
brand and the products. There is a clear demand in travel retail for
products
that meet the demand for healthier savoury snacks which, at the same
time, are still fun to eat and tasty.
‘The
Wonderful Pistachio brand is ideal in this respect and comes with the
added benefit of
being equally suitable for gifting.’
Trade
contacts: James Kfouri, Sales Director Australia/SE Asia & GTR,
Paramount Farms:
Press
contacts: Rowena Holland, Essential Communications. Tel: +44 (0) 208
405 8109.
January 2013
Note
to editors: Paramount Farms
- Paramount Farms is the world’s largest grower and processor of almonds and pistachios, with orchards located in San Joaquin Valley, the agricultural “heartland” of California. Paramount Farms grows, processes and packages more pistachios than any other company in the world. In addition to its marketing firsts, the company has single-handedly driven groundbreaking research on the exciting health and nutrition benefits of pistachios. Furthermore, Paramount Farms is dedicated to sustainability and the protection and preservation of the environment in all aspects of its operations. Paramount operates one of the largest private solar farms in North America.
- In addition to its marketing firsts, the company has single-handedly driven groundbreaking research on the exciting health and nutrition benefits of pistachios. Furthermore, Paramount Farms is dedicated to sustainability and the protection and preservation of the environment in all aspects its operations. Paramount operates one of the largest private solar farms in North America.
Wonderful
Brand history:
- Wonderful Pistachios brand is currently the No. 1 snack nut brand in the U.S., and is sold in more than 30 countries around the globe. The Wonderful Pistachios brand features sleek, upscale packaging and a bold contemporary look, appealing to a sophisticated, health-conscious consumer. Wonderful Pistachios are grown in Lost Hills, California, part of the San Joaquin Valley, the agricultural heartland of California.
Nutritional
information:
|
|
Wonderful
Pistachios
30g Roasted
No Salt
|
|
||
|
Serving
Size
|
Per 30g
serving
|
|
||
|
Calories(kcal)
|
160
|
kcal
|
||
|
Total
carbohydrate(g)
|
8
|
g
|
||
|
Dietary
Fiber(g)
|
3
|
g
|
||
|
Sugars(g)
|
2
|
g
|
||
|
Protein(g)
|
6
|
g
|
||
|
Total fat(g)
|
13
|
g
|
||
|
Saturated
fat(g)
|
2
|
g
|
||
|
Trans fat(g)
|
0
|
g
|
||
|
Cholesterol(mg)
|
0
|
mg
|
||
|
Sodium(mg)
|
0
|
mg
|
||
|
Potassium(mg)
|
310
|
mg
|
||
|
Calcium(mg)
|
30
|
mg
|
||
|
Iron(mg)
|
1.1
|
mg
|
||
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