Lucky No 8 Glenfiddich Crystal Stag in place at Seoul Incheon

The eighth Glenfiddich Crystal Stag Gondola has been unveiled at Incheon International Airport with Lotte by premium spirits brand William Grant & Sons.

Scott Hamilton, Regional Director GTR Asia Pacific & Mr. Choi, Byung Rok, Managing Director of Lotte Duty Free Shop in  Incheon International Airport.

Launched on 11 December, the Crystal Stag continues the £1m investment by William Grant & Sons in Glenfiddich, bringing to life the pioneering spirit of the brand.

Says WGS Director Travel Retail Asia Pacific Scott Hamilton: ‘It’s very apt that this is the eighth Glenfiddich Crystal Stag Gondola - as the number is seen as particularly lucky in Asia and closely associated with wealth. We certainly look forward to seeing increased sales growth for the brand following the installation, as we have in other parts of the world where the Glenfiddich Crystal Stag has been placed.’

The installation has been carried out in conjunction with William Grant’s local agent Samsung and Lotte. ‘It’s been an absolute pleasure working with Samsung International Company and Lotte as our partners to see the Stag in such a dominant position within the airport,’ continues Hamilton. ‘It is clearly attracting the immediate attention of consumers as they move through the travel retail environment.’

Adds Mr. Choi, Byung Rok, managing director Lotte Duty Free Shop in Incheon International Airport: ‘As interest in single malt whisky is growing among Korean customers, I’m delighted to have the Crystal stag gondola placed with such excellent visibility in IIA Lotte DFS. I expect much more growth in Glenfiddich sales as a result of this stunning crystal gondola promotion in the future.’

Ends

Press enquiries: Rowena Holland, Essential Communications

Email: row@essentialcommunications.org

Notes to Editor

About William Grant & Sons

• William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1886. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Milagro® Tequila and, most recently, Tullamore Dew Irish Whiskey.