Something you should know about…. … NITR’s exclusive Twitter feed for the travel retail industry

Nestlé International Travel Retail (NITR) has launched a Twitter feed as part of its new, 2013 trade-focused advertising campaign.

This is all part of an ongoing collaboration with its design agency, DCActiv – and a key next step in the partnership’s Perfect Store ^TM initiative.

www.twitter.com/nestleITR will further strengthen NITR’s category leadership and trade engagement – both as an information resource on new products and as a useful tool for delivering category insight.

  

… Twitter, NPDs and the Perfect Store ™

@NestleITR will highlight a series of insight-driven NPD launches for 2013 and inform the trade on the latest developments from the ever-evolving Perfect Store ™ – which provides highly effective, real-world solutions for retailers through understanding shopper needs and their emotional triggers to purchase.

…the NITR and DCActiv partnership

NITR Marketing Manager, Frédéric Porchet, believes Twitter will “boost NITR’s digital interaction with the trade” and prove to be a highly effective communication tool

going forward.

DCActiv’s Managing Director, Robert Thorpe, added that he is “delighted NITR has chosen DC to develop its 2013 advertising, as it’s another big step forward in ensuring Perfect Store ™ remains fresh, innovative and relevant”.

NITR is the first confectionery supplier to offer both travel retail and trade-specific ‘Tweets’ for the industry – and the full trade press campaign will be live from the end of this month.

Press enquiries and images: Rowena Holland, Essential Communications. Email: row@essentialcommunications.org

January 2013