Following
the launch of the new look bottle for Tullamore D.E.W.
into
global travel retail, William Grant & Sons has partnered with
Heinemann Duty Free to offer an exclusive 12 year old Single Malt
Limited Edition expression. This
new exclusive, a small
batch of non chill filtered, smooth single malt Irish whiskey
finished to perfection in specially selected sherry casks will
be available across all Heinemann own retail shops.
Says
WG&S André De Almeida Europe Regional Director: ‘Tullamore
D.E.W. continues to move from strength
to strength and this exclusive travel retail exclusive for Heinemann
Duty Free is indicative of the commitment the brand has to the
category. Hot on the heels of launching the new look bottle and
advertising campaign and on the back of a €35 million investment
into a new distillery in Tullamore, the brand continues to
demonstrate the reason why it’s the world’s number two
Irish whiskey brand.
‘We’re
delighted to be working with Heinemann on this project. They prove
time and time again to be excellent partners and great brand builders
within the channel – always keen to offer differentiated products
that are not available on the High Street which will appeal to
travellers looking for a special purchase and/or gift,’ continues
André. ‘The combination of highly trained, consumer focussed staff
and the attraction of outstanding visual display and a commitment to
consumer interaction makes us very confident that Heinemann is the
perfect partner in this case.’
Mr.
Rüdiger Stelkens, Head of Purchasing LTC at Gebr. Heinemann adds:
‘We are delighted to be working with William Grant & Sons to
retail this exclusive expression of Tullamore D.E.W. Irish Whiskey is
a growing category within travel retail and, as always, we strive to
offer customers something unique and special. Tullamore D.E.W. 12
Year Old Single Malt Sherry Cask will prove to be an exciting brand
initiative both for Heinemann and WG&S.’
For
more information please contact:
Press
enquiries: Rowena Holland, Essential Communications.
Notes
to editors
Tasting
Notes for Tullamore D.E.W. 12 Year Old Single Malt
Nose/Taste:
A rich, golden whiskey with a complex and rounded maltiness followed
by a dark cocoa and citrus sweetness.
Finish:
Luxurious with a malty sweetness and lingering dark chocolate notes.
About
Tullamore D.E.W.:
- Tullamore D.E.W. is the second largest Irish whiskey in the world in the fastest growing category. It has been widely acclaimed by whiskey connoisseurs, most recently winning five awards at this year’s prestigious International Wine & Spirit Competition (IWSC), including ‘Gold Best in Class’ for its highly acclaimed Tullamore Dew 10 Year Old Reserve. The brand has now achieved an impressive record of 29 gold medal awards in the last 10 years.
- With an intriguing smooth yet complex character, Tullamore D.E.W. is triple distilled, but is also a unique blend of all three types of Irish whiskeys; the pot still, malt and grain whiskeys. Using only the finest grains and purest water, it is patiently aged in specially seasoned oak casks to develop its complexity – making it the perfect toast when out, or with friends at home. Tullamore D.E.W. is best enjoyed straight up, on the rocks, or served long with soda and a wedge of lime.
- Tullamore D.E.W. is owned by William Grant & Sons, an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich, The Balvenie range of handcrafted single malts and the world’s third largest blended Scotch Grant’s as well as other iconic spirits brands such as Hendrick’s Gin, and Sailor Jerry Spiced Rum. For more information about Tullamore D.E.W., visit: www.tullamoredew.com or www.facebook.com/tullamoredew
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