The 2013 confectionery offer from Nestlé International Travel Retail (NITR) is based entirely on
shopper insights from around the world coupled with more than a decade of understanding
travellers. ‘Aligned to our Perfect Store initiative, each of our products is primarily a reflection of
what consumers are telling us they would want and value, rather than what we want them to
buy,’ says NITR General Manager Devrim Cobek.
‘We need to remember that while our focus may be on “retail”, for the shopper it is anything but retail. The traveller is looking from a different perspective – a dad coming home from a long trip and wanting a gift for his children; a couple bringing back a present for the neighbour who fed the cat; a family about to get onto a low-cost airline and looking for something to keep hunger pains at bay... and so the list goes on. So we must look at this business through their eyes. New products are developed to further entice, engage and convert an ever-increasingly demanding shopper – with a mission to continue growing the category in all its sub-categories.’
All products are grouped into one of five category sub-segments: Premium Gifting, Informal Gifting, Family Gifting, Snacking/Sharing and Snacking/Self Consumption, ensuring every shopper buyer need is met.
For 2013 the emphasis is on developing the fast growing Snacking and Sharing sub category with more snacking bags, multi-packs and mixed variety offers to meet the needs of all travellers, whatever their age or taste preference. At the same time, NITR’s commitment to its new NESTLE SWISS Premium collection continues with improved design to reinforce product appetite appeal.
NESTLE SWISS. The launch this year of the NESTLÉ SWISS Premium Collection has been vigorously supported at key airports throughout the year with merchandising displays, product tasting and sampling, brand activator presence and gift with purchase offers. This HPA will continue during the last quarter of 2012 with programs planned for all main airports worldwide, and throughout 2013. Taking the whole brand into a new high value level, the NESTLE SWISS premium range offers six product formats, with a new improved packaging design for 2013 to create more on-shelf appeal.
Unique in that it is a brand exclusive to travel retail – and one of the most successful within the confectionery sector – NESTLE SWISS is best known for its bars of solid, chunky, delicious chocolate. To leverage on the snacking opportunity, Cannes sees the introduction of a wider range of 100g bars, now in four flavours: Milk Chocolate, Milk Chocolate with Hazelnuts, Milk Chocolate with Fruit & Nuts, and Dark Chocolate. Ideal for cash till point and secondary placement sales, the bars are perfect for travellers looking for a self-treat, value item.
‘We need to remember that while our focus may be on “retail”, for the shopper it is anything but retail. The traveller is looking from a different perspective – a dad coming home from a long trip and wanting a gift for his children; a couple bringing back a present for the neighbour who fed the cat; a family about to get onto a low-cost airline and looking for something to keep hunger pains at bay... and so the list goes on. So we must look at this business through their eyes. New products are developed to further entice, engage and convert an ever-increasingly demanding shopper – with a mission to continue growing the category in all its sub-categories.’
All products are grouped into one of five category sub-segments: Premium Gifting, Informal Gifting, Family Gifting, Snacking/Sharing and Snacking/Self Consumption, ensuring every shopper buyer need is met.
For 2013 the emphasis is on developing the fast growing Snacking and Sharing sub category with more snacking bags, multi-packs and mixed variety offers to meet the needs of all travellers, whatever their age or taste preference. At the same time, NITR’s commitment to its new NESTLE SWISS Premium collection continues with improved design to reinforce product appetite appeal.
NESTLE SWISS. The launch this year of the NESTLÉ SWISS Premium Collection has been vigorously supported at key airports throughout the year with merchandising displays, product tasting and sampling, brand activator presence and gift with purchase offers. This HPA will continue during the last quarter of 2012 with programs planned for all main airports worldwide, and throughout 2013. Taking the whole brand into a new high value level, the NESTLE SWISS premium range offers six product formats, with a new improved packaging design for 2013 to create more on-shelf appeal.
Unique in that it is a brand exclusive to travel retail – and one of the most successful within the confectionery sector – NESTLE SWISS is best known for its bars of solid, chunky, delicious chocolate. To leverage on the snacking opportunity, Cannes sees the introduction of a wider range of 100g bars, now in four flavours: Milk Chocolate, Milk Chocolate with Hazelnuts, Milk Chocolate with Fruit & Nuts, and Dark Chocolate. Ideal for cash till point and secondary placement sales, the bars are perfect for travellers looking for a self-treat, value item.
SMARTIES. With the high attraction of the DISNEY partnership, SMARTIES continues to offer
massive global brand awareness and appeal within both the Family Gifting and Snacking & Sharing
segments. For 2013, NITR is revitalising its Dispensers range, strengthening character appeal with
the introduction of Disney favourites Mickey and Minnie, alongside the existing Cars and Winnie
The Pooh items. A new dispensing system delivers portion control while a transparent slide
mechanism enhances play value. ‘With these characters we continue to refresh and renovate the
existing SMARTIES offer in travel retail,’ says NITR Marketing Manager Frederic Porchet. ‘Adults
buying a gift for children is a key driver of sales in travel retail and confectionery is a perfect
solution, particularly where globally loved brands such as SMARTIES are combined with well
known and loved DISNEY characters. ’
To meet the growing Snacking & Sharing demand, NITR is introducing a new 180g SMARTIES Snacking Bag, containing 10 x 18g portion controlled sachets. For added uniqueness and play appeal, each bag incorporates a randomly coloured moving propeller on the front, within the plane design. Each sachet also includes a special edition Orange flavoured SMARTIES. ‘The 180g SMARTIES Snacking Bag complements the existing Snacking Bag range and is ideal for Cash Till Point sales, filling a gap in the current offer whilst retaining the fun essence and high play value of the brand,’ continues Porchet.
KIT KAT. The well known global brand, the world’s favourite break, is ideal for informal gifting – as well as snacking and sharing – and NITR addresses both segments with its new range for 2013. With the former in mind, NITR is introducing anew travel retail exclusive 961g Briefcase, containing an assortment of KITKAT 4 Finger, Mini and Chunky bars in milk, dark, white and hazelnut flavours. Bringing together the best of the brand, it’s the perfect gift for KIT KAT lovers and ideal for discovering new formats and flavours and sharing.
Originally introduced for the UK travel retail market, the KIT KAT Phone Box Tin now goes global. The iconic 414g tin reminds buyers of KIT KAT’s UK heritage with images of a British Guardsman carrying the Union flag. It is an ideal gift, containing a slot to be reusable as a money box.
For the snacking & sharing segment, KIT KAT offers a number of tasty options. KIT KAT Chunky
Mega & Mix Packs have been revamped to include Britain’s popularly voted Peanut Butter flavour,
alongside White and Milk, while a new Mini Mix 250g pillow bag includes Milk, White and
Hazelnut versions of KIT KAT Minis. To complement the selection, a new 400g Bucket of Bites is
added. ‘With the Bucket of Bites, we are now offering a KIT KAT format for every single occasion
and need state,’ continues Porchet. ‘And of course all are exclusive to travel retail, thus providing
unique gifts and sharing concepts which have no equivalent on the UK domestic market.’
SNACKING AND SHARING. The most dynamic segment within the confectionery category with double digit growth over the past year, NITR is addressing the travelling shopper’s increasing demand for tasty, value, and varied taste offers in different formats and sizes.
Along with the SMARTIES and KIT KAT options mentioned above, 2013 sees the introduction of three new presentations:
To meet the growing Snacking & Sharing demand, NITR is introducing a new 180g SMARTIES Snacking Bag, containing 10 x 18g portion controlled sachets. For added uniqueness and play appeal, each bag incorporates a randomly coloured moving propeller on the front, within the plane design. Each sachet also includes a special edition Orange flavoured SMARTIES. ‘The 180g SMARTIES Snacking Bag complements the existing Snacking Bag range and is ideal for Cash Till Point sales, filling a gap in the current offer whilst retaining the fun essence and high play value of the brand,’ continues Porchet.
KIT KAT. The well known global brand, the world’s favourite break, is ideal for informal gifting – as well as snacking and sharing – and NITR addresses both segments with its new range for 2013. With the former in mind, NITR is introducing anew travel retail exclusive 961g Briefcase, containing an assortment of KITKAT 4 Finger, Mini and Chunky bars in milk, dark, white and hazelnut flavours. Bringing together the best of the brand, it’s the perfect gift for KIT KAT lovers and ideal for discovering new formats and flavours and sharing.
Originally introduced for the UK travel retail market, the KIT KAT Phone Box Tin now goes global. The iconic 414g tin reminds buyers of KIT KAT’s UK heritage with images of a British Guardsman carrying the Union flag. It is an ideal gift, containing a slot to be reusable as a money box.
SNACKING AND SHARING. The most dynamic segment within the confectionery category with double digit growth over the past year, NITR is addressing the travelling shopper’s increasing demand for tasty, value, and varied taste offers in different formats and sizes.
Along with the SMARTIES and KIT KAT options mentioned above, 2013 sees the introduction of three new presentations:
LION BUCKET OF BITES – a great new nibbling format that’s easy to carry, perfect to share and
enjoy. Each 400g Buckets contains individual nibs of crispy wafer pieces covered with milk
chocolate and cereals – the unique flavour of LION bars. A powerful range effect, combined with
the KITKAT Bucket of Bites!
NESTLE SHARING MIX PILLOW BAG 390G. Introducing a new format, this conveniently sized pillow bag draws on the great success of the Sharing Mix range, offering five well known brands in one pack: KIT KAT, SMARTIES, ROLO, AERO and LION. This is perfect for sharing, as everybody’s favourite will be in this presentation.
NESTLE ADVENTURE MIX 474G. Go on a confectionery adventure with the new NESTLE ADVENURE MIX. A fun product with a jungle design, designed to have strong shelf appeal with its bold and colourful design, the mix includes an assortment of SMARTIES, MILKBAR, ANIMAL BAR and LION.
‘NITR’s philosophy is to offer travelling shoppers innovative and exclusive product formats of their favourite global brands, and this we are doing through an expanded range of exclusive offers which meet all emotional purchasing needs,’ continues Porchet. ‘Of course, as per our philosophy, all these new introductions are funnelled down from the Perfect StoreTM initiative, based on deep shopper understanding. This is the key for success.’
Press enquiries and images: Rowena Holland, Essential Communications.
Email: row@essentialcommunications.org
TFWA World Exhibition 2012
NESTLE SHARING MIX PILLOW BAG 390G. Introducing a new format, this conveniently sized pillow bag draws on the great success of the Sharing Mix range, offering five well known brands in one pack: KIT KAT, SMARTIES, ROLO, AERO and LION. This is perfect for sharing, as everybody’s favourite will be in this presentation.
NESTLE ADVENTURE MIX 474G. Go on a confectionery adventure with the new NESTLE ADVENURE MIX. A fun product with a jungle design, designed to have strong shelf appeal with its bold and colourful design, the mix includes an assortment of SMARTIES, MILKBAR, ANIMAL BAR and LION.
‘NITR’s philosophy is to offer travelling shoppers innovative and exclusive product formats of their favourite global brands, and this we are doing through an expanded range of exclusive offers which meet all emotional purchasing needs,’ continues Porchet. ‘Of course, as per our philosophy, all these new introductions are funnelled down from the Perfect StoreTM initiative, based on deep shopper understanding. This is the key for success.’
Press enquiries and images: Rowena Holland, Essential Communications.
Email: row@essentialcommunications.org
TFWA World Exhibition 2012
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