WiT MEETING IN CANNES RAISES OVER €23,000 FOR RAMNAGAR CHILDREN

Children with disabilities ranging from blindness to leprosy living in villages near Ramnagar, some five hours north-east of Delhi, will have a new special school and home thanks to the many individuals and companies who answered WiT’s (Women in Travel) call to raise the final sum required to complete the project during TFWA World Exhibition.

The original target of €12,000 was exceeded by the great generosity of exhibitors and retailers who donated some superb prizes, including DFS, Furla, Bally, The Moodie Report, Reflecta, Essence Corp, Armani, Cairo Airport Duty Free, Swarovski, Tumi, Travel Markets Insider and La Prairie, whose items went into a silent auction.

The prize draw and silent auction raised over €8,500, and incredibly generous donations from Heinemann, Dubai Duty Free, IAADFS and the Moodie Report added a further €13,500. Money is still to come in from the auction of a bottle of rare whisky by the Travel Retail Business and from the Cannes fun run organised by Maxxium Travel Retail, and Travellers Shop has kindly donated Nike T-shirts, shorts and socks for all the children.

‘As usual we had a fantastic turnout of women from across the industry at our event, with many new faces, and their efforts in working so hard to sell entries into the prize draw were pivotal in raising this extraordinary sum ,’ says WiT member and supporter Gerry Munday. ‘In addition, there are many others we need to thank, including Rob Grossman and his team from Questexhibits for their invaluable help in collecting and delivering the prizes and supplying the champagne flutes, Follador for the Prosecco served at the event, Rowena at Essential Communications and the trade media for raising awareness of the project, and TFWA – particularly Marissa Phanivong.

The biggest thank you, however, must go to everyone in the travel retail industry who made donations, bought prize draw entries and bid in the silent auction. Says WiT founder Sarah Branquinho: ‘Year after year we ask the industry to dig deep into their pockets for various charities and year after year they do. In 13 months we will have built and opened this amazing school and home complex with the monies raised by WiT at TFWA World Exhibition in 2011 and 2012, and from the sale at auction of the Glenfiddich Janet Sheed Roberts Reserve Bottle no 7 (of only 11) donated by William Grant & Sons for £42,000 (£35,000 after tax) to World Duty Free Group. It is impossible to describe the difference this will make to 100 children who have had no access to education, or in many cases to society. A further bulletin will be released when the school opens at the end of November. Fund raising has now become an integral part of the Cannes WiT meeting and I am deeply touched that, once again, we have done something that will really change childrens lives.’

Over the last year the Women in Travel group has grown exponentially and WiT meetings have been held at major trade events across the globe. Providing a fantastic networking event and a great opportunity to make contacts and renew friendships, the next WiT networking meeting will be held during MEDFA. Further details will follow in due course.

For more information and to donate prizes, please contact any of the following:

Sarah Branquinho - sarah.branquinho@wdfg.com;

Gerry Munday – gerry.munday@furla.com;

Catherine Bonelli – cbonelli@devanlay.fr

Tina Tam – tina.tam@laprairiegroup.ch

Amanda Felix – amanda.felix@dfnionline.com

Lois Pasternak – parsnip5@aol.com

Notes to editors: Ramnagar is in Uttarakhand State where there are nearly 200,000 people regarded as having special needs due to disabilities ranging from mental illness through to those who are crippled or have leprosy. Of these nearly 11,000 are children between the ages of 6 to 18yrs. Over 500 live in the area where the school and a home are to be built. Currently there are no educational facilities adapted to their needs; they receive little or no education and have little hope of any meaningful future. As a result, they are often ostracised by the community. The project sponsors are Lotus Flower Trust* and U.S.R Indu Samiti**

*Lotus Flower Trust is a UK based charity (Reg. no. 1127316) which over the past three years has changed over 1500 children’s lives by building homes and skills centres, typically in remote rural areas. Lotus Flower Trust has few overheads - no office premises, no paid staff, so almost all the funds raised go direct to the projects. For more information visit www.lotusflowertrust.org

** U.S.R. Indu Samiti is a charity working in the field of Integrated Education since 1999 and registered under the Society Registration Act 1860 and handicapped People Act 1995/52 with FRCA granted in 1976.

Nestlé delivers on its promise with Perfect StoreTM initiative

The Perfect StoreTM from Nestle International Travel Retail (NITR) is a shopper insight driven initiative that provides retailers with the building blocks to increase footfall, conversion and basket size by targeting the Confectionery and non Confectionery shopper at different touch points along their travelling journey. This is achieved through a simple and effective 3 step process of INSIGHT- ACTION-EVALUATION.

At TFWA World Exhibition this year, (Golden Village Go3), NITR will reveal details of one Perfect StoreTM category project taking place with Schiphol Airport Retail (SAR) at its central store-Lounge 2 -Schiphol Airport. The details will show how the 3 step process has been applied to Phase 2 of the project that commenced in May of this year. The project scope and structure is based on the following:

Project goals:

• -  Increase Confectionery category sales value growth
  
• -  Increase the ATV (Average Transaction Value) / SPH (Spend Per Head) of the
  Confectionery category
  
• -  Increase the number of baskets with 2 or more product categories
  
  Strategy: Implement 5 Perfect StoreTM activations to accelerate confectionery sales growth:
  

• -  Redesign the Confectionery category segmentation
  
• -  Implement simple and engaging category signage within Confectionery
  
• -  Combine complementary categories of Premium Confectionery and fine Wine/Champagne
  
• -  Improve the navigation from the Liquor and Tobacco categories into Confectionery
  
• -  Implement a central cross category Cash Till Point queue system
  
  Measuring success:
  

• -  Double digit % category sales growth
  
• -  Strong ATV and SPH % increases
  
• -  Greater number of baskets containing two or more product categories
  
  The results have been beyond expectations. ‘All project goals and metrics of measuring success have been exceeded, with sales continuing to grow aggressively despite a turbulent trading environment in a key European airport hub with minimal passenger growth for the period analysed,’ says NITR Customer Marketing Manager Alan Brennan. ‘The project is on-going, but already it’s a clear example of how Perfect StoreTM delivers results in terms of category sales growth by leveraging insight to convert more browsers into buyers. NITR, in conjunction with its category partner SAR, will continue to evaluate the performance of the store with the plan to implement additional activations to further accelerate category sales growth, and increase ATV/SPH.’
  

NITR has a number of category projects currently operating worldwide with more coming on line in 2013. ‘Retailers are acknowledging the commercial benefits of applying the principles of Perfect StoreTM as they look to overcome the barriers of increasing footfall, conversion and basket size,’ continues Brennan. ‘At the same time new shopper insight is been embedded into Perfect StoreTM, that in turn is developing new activations both digital and analogue to engage the traveller more effectively during their shopper journey, and in turn converting more browsers into buyers.’

Details will be showcased in the Perfect StoreTM virtual reality and in a compelling visual communication ITS NOT RETAIL, both of which will be shown exclusively to industry partners on the Nestle stand in Cannes.

Additionally, in support of the Perfect StoreTM activity and new product development, NITR is ensuring that its communication tools are in-line with the needs of the modern traveler. The company is totally revamping its NITR corporate website (www.nestletravelretail.com) to give it a more modern, user-friendly look with a mobile-friendly navigation. In addition, to give more profile and build shopper / consumer awareness on NESTLE SWISS, NITR is also launching an entertaining new consumer website devoted to its travel exclusive brand (www.nestle-swiss.com). Both sites will be launched in Cannes.

Press enquiries and images: Rowena Holland, Essential Communications.
Email: row@essentialcommunications.org

October 2012 

Nestlé focuses on continuous support for NESTLE SWISS Premium range and on the further development of the Snacking and Sharing category for 2013

The 2013 confectionery offer from Nestlé International Travel Retail (NITR) is based entirely on shopper insights from around the world coupled with more than a decade of understanding travellers. ‘Aligned to our Perfect Store initiative, each of our products is primarily a reflection of what consumers are telling us they would want and value, rather than what we want them to buy,’ says NITR General Manager Devrim Cobek.

‘We need to remember that while our focus may be on “retail”, for the shopper it is anything but retail. The traveller is looking from a different perspective – a dad coming home from a long trip and wanting a gift for his children; a couple bringing back a present for the neighbour who fed the cat; a family about to get onto a low-cost airline and looking for something to keep hunger pains at bay... and so the list goes on. So we must look at this business through their eyes. New products are developed to further entice, engage and convert an ever-increasingly demanding shopper – with a mission to continue growing the category in all its sub-categories.’

All products are grouped into one of five category sub-segments: Premium Gifting, Informal Gifting, Family Gifting, Snacking/Sharing and Snacking/Self Consumption, ensuring every shopper buyer need is met.

For 2013 the emphasis is on developing the fast growing Snacking and Sharing sub category with more snacking bags, multi-packs and mixed variety offers to meet the needs of all travellers, whatever their age or taste preference. At the same time, NITR’s commitment to its new NESTLE SWISS Premium collection continues with improved design to reinforce product appetite appeal.

NESTLE SWISS. The launch this year of the NESTLÉ SWISS Premium Collection has been vigorously supported at key airports throughout the year with merchandising displays, product tasting and sampling, brand activator presence and gift with purchase offers. This HPA will continue during the last quarter of 2012 with programs planned for all main airports worldwide, and throughout 2013. Taking the whole brand into a new high value level, the NESTLE SWISS premium range offers six product formats, with a new improved packaging design for 2013 to create more on-shelf appeal.

Unique in that it is a brand exclusive to travel retail – and one of the most successful within the confectionery sector – NESTLE SWISS is best known for its bars of solid, chunky, delicious chocolate. To leverage on the snacking opportunity, Cannes sees the introduction of a wider range of 100g bars, now in four flavours: Milk Chocolate, Milk Chocolate with Hazelnuts, Milk Chocolate with Fruit & Nuts, and Dark Chocolate. Ideal for cash till point and secondary placement sales, the bars are perfect for travellers looking for a self-treat, value item.

SMARTIES. With the high attraction of the DISNEY partnership, SMARTIES continues to offer massive global brand awareness and appeal within both the Family Gifting and Snacking & Sharing segments. For 2013, NITR is revitalising its Dispensers range, strengthening character appeal with the introduction of Disney favourites Mickey and Minnie, alongside the existing Cars and Winnie The Pooh items. A new dispensing system delivers portion control while a transparent slide mechanism enhances play value. ‘With these characters we continue to refresh and renovate the existing SMARTIES offer in travel retail,’ says NITR Marketing Manager Frederic Porchet. ‘Adults buying a gift for children is a key driver of sales in travel retail and confectionery is a perfect solution, particularly where globally loved brands such as SMARTIES are combined with well known and loved DISNEY characters. ’

To meet the growing Snacking & Sharing demand, NITR is introducing a new 180g SMARTIES Snacking Bag, containing 10 x 18g portion controlled sachets. For added uniqueness and play appeal, each bag incorporates a randomly coloured moving propeller on the front, within the plane design. Each sachet also includes a special edition Orange flavoured SMARTIES. ‘The 180g SMARTIES Snacking Bag complements the existing Snacking Bag range and is ideal for Cash Till Point sales, filling a gap in the current offer whilst retaining the fun essence and high play value of the brand,’ continues Porchet.

KIT KAT. The well known global brand, the world’s favourite break, is ideal for informal gifting – as well as snacking and sharing – and NITR addresses both segments with its new range for 2013. With the former in mind, NITR is introducing anew travel retail exclusive 961g Briefcase, containing an assortment of KITKAT 4 Finger, Mini and Chunky bars in milk, dark, white and hazelnut flavours. Bringing together the best of the brand, it’s the perfect gift for KIT KAT lovers and ideal for discovering new formats and flavours and sharing.

Originally introduced for the UK travel retail market, the KIT KAT Phone Box Tin now goes global. The iconic 414g tin reminds buyers of KIT KAT’s UK heritage with images of a British Guardsman carrying the Union flag. It is an ideal gift, containing a slot to be reusable as a money box.

For the snacking & sharing segment, KIT KAT offers a number of tasty options. KIT KAT Chunky Mega & Mix Packs have been revamped to include Britain’s popularly voted Peanut Butter flavour, alongside White and Milk, while a new Mini Mix 250g pillow bag includes Milk, White and Hazelnut versions of KIT KAT Minis. To complement the selection, a new 400g Bucket of Bites is added. ‘With the Bucket of Bites, we are now offering a KIT KAT format for every single occasion and need state,’ continues Porchet. ‘And of course all are exclusive to travel retail, thus providing unique gifts and sharing concepts which have no equivalent on the UK domestic market.’

SNACKING AND SHARING. The most dynamic segment within the confectionery category with double digit growth over the past year, NITR is addressing the travelling shopper’s increasing demand for tasty, value, and varied taste offers in different formats and sizes.

Along with the SMARTIES and KIT KAT options mentioned above, 2013 sees the introduction of three new presentations:

LION BUCKET OF BITES – a great new nibbling format that’s easy to carry, perfect to share and enjoy. Each 400g Buckets contains individual nibs of crispy wafer pieces covered with milk chocolate and cereals – the unique flavour of LION bars. A powerful range effect, combined with the KITKAT Bucket of Bites!

NESTLE SHARING MIX PILLOW BAG 390G. Introducing a new format, this conveniently sized pillow bag draws on the great success of the Sharing Mix range, offering five well known brands in one pack: KIT KAT, SMARTIES, ROLO, AERO and LION. This is perfect for sharing, as everybody’s favourite will be in this presentation.

NESTLE ADVENTURE MIX 474G. Go on a confectionery adventure with the new NESTLE ADVENURE MIX. A fun product with a jungle design, designed to have strong shelf appeal with its bold and colourful design, the mix includes an assortment of SMARTIES, MILKBAR, ANIMAL BAR and LION.

‘NITR’s philosophy is to offer travelling shoppers innovative and exclusive product formats of their favourite global brands, and this we are doing through an expanded range of exclusive offers which meet all emotional purchasing needs,’ continues Porchet. ‘Of course, as per our philosophy, all these new introductions are funnelled down from the Perfect StoreTM initiative, based on deep shopper understanding. This is the key for success.’

Press enquiries and images: Rowena Holland, Essential Communications. 
Email: row@essentialcommunications.org

TFWA World Exhibition 2012 

THE BALVENIE UNVEILS TRIPLE CASK RANGE EXCLUSIVE TO TRAVEL RETAIL

Trio of single malts created especially for international travellers

Frequent flyers will soon be able to top up their single malt Scotch whisky collections as well as their air miles thanks to the release of The Balvenie Triple Cask, a new range of three expressions from the Speyside distillery.

The Balvenie Triple Cask range, which comprises of 12 year old, 16 year old and 25 year old variants, has been created exclusively for the travel retail market, providing international travellers the opportunity to discover still more from this collection of handcrafted single malt whiskies.

The latest release from The Balvenie’s renowned Malt Master David Stewart, who this year celebrated a remarkable 50^th year at the distillery, the Triple Cask range is created by combining The Balvenie that has matured in the three most traditional types of cask – first-fill bourbon, refill bourbon and sherry – in a large wooden vessel known as a marrying tun. These new marriages of The Balvenie are made to precise recipes refined over time by David Stewart to ensure each captures the distillery’s distinctive rich, smooth and honeyed style.

The three age expressions in the range all offer something unique: The Triple Cask 12 year old is elegantly sweet and spicy, with a mellow taste of dried fruits, vanilla and cinnamon; the Triple Cask 16 year old delivers a rich vanilla sweetness alongside hints of toffee and gentle oak; and the Triple Cask 25 year old is deep, rich and complex, with silky oak and spice and an exceptionally long and warming finish.

Reflecting on the release of The Balvenie Triple Cask range, Malt Master David Stewart said: “The Balvenie is known for its rich, luxuriously smooth and honeyed character, so I had those flavours very much in mind when creating these whiskies. I nosed several hundred casks for each expression in the range, making sure we captured and brought together those special Balvenie traits that our drinkers know and enjoy.”

Ian Taylor, Global Marketing Manager Global Travel Retail William Grant & Sons, added: “This is the first time that a range of The Balvenie has been created exclusively for the travel retail market and these beautifully presented new releases are sure to catch the eye of malt whisky enthusiasts on their travels. It is tremendously exciting that David Stewart has produced this range in his 50^th year at the distillery – he is constantly finding new ways to apply his unrivalled expertise and shows no sign of resting on his laurels.”

The Balvenie Triple Cask range has an ABV of 40% and will be available in airports worldwide from April 2013.

~ ENDS ~

For further information, contact:

[Insert local market contact details]

Notes to editors

About The Balvenie

• The Balvenie is a unique range of single malts created by David Stewart, The Balvenie Malt Master. Each has a very individual taste, but each is rich, luxuriously smooth and underpinned by the distinctively honeyed character of The Balvenie.

• Born in Ayr on the west coast of Scotland in 1945, David Stewart joined William Grant & Sons in 1962, the year before Single Malt Scotch Whisky was first officially exported to England. He was appointed the distiller’s Malt Master in 1974 and his renowned ability to identify the finest casks of whisky for maturation has helped William Grant & Sons earn the Distiller of the Year accolade an unprecedented eight times (2010, 2009, 2007, 2006, 2005, 2001, 2000 and 1999). In 2012, David Stewart celebrated his 50^th year with the company, making him the longest-serving Malt Master in the Scotch whisky industry.

• The Balvenie is dedicated to the five rare crafts that are used to create The Balvenie’s distinctive taste. It is the only distillery that still grows its own barley, uses traditional floor maltings and keeps both coppersmiths and coopers on site – making The Balvenie the most handcrafted of malts. Having coopers on site at the distillery allows David Stewart to work closely with them to make new types of wood finishes.

• The Balvenie Single Malt Scotch Whisky is produced by William Grant & Sons Ltd, an award-winning independent family-owned distiller founded by William Grant in 1886 and today run by his direct descendants.

Davidoff iD takes off with KLM

TFWA World Exhibition sees Imperial Tobacco sign its very first in-flight agreement for Davidoff iD – the new premium cigarette born from its luxury brand family Davidoff. After 26 years, KLM decided earlier this year to re-list cigarettes onboard and has agreed to extend the Dutch Top 4 ranking and list both iD Touch Orange (Full flavour) and Blue (Lights) from January 1, 2013. The listing will apply to all KLM non-European destinations including Norway, as well as the website for pre-ordering by passengers and crew.

Signing the agreement in Cannes on the Imperial Tobacco stand (Golden Village Stand 6) Imperial Tobacco’s Davidoff Brand Manager GDF Gotje Rogall commented: ‘This is a very exciting agreement for us – a win-win situation really. KLM’s buyer Frank Hoogma first approached us last year when the airline was considering the reintroduction of cigarettes to the in-flight portfolio. We are absolutely delighted that he has chosen to list Davidoff iD’

The innovative “Touch format”, slides open with an easy flick of a finger, each pack revealing a unique piece of art when the lid is opened. Each design brings the pack to life and transforms a conventional cigarette pack into an expression of creativity.

Adds KLM’s Hoogma: ‘KLM has not sold cigarettes onboard since 1986, but we decided to reintroduce them following a six month trial carried out earlier this year. In deciding the brands to offer, we were looking not just for brand leaders but brands that were innovative and different. Davidoff iD meets this need perfectly, adding value and interest to attract the passenger onboard. We are very pleased to be working with Imperial Tobacco on this project and signing the agreement here in Cannes – which is, of course, the showcase platform for all brands.’

The introduction of Davidoff iD extends and expands Imperial Tobacco’s position within the global cigarette category. The brand is available in four varieties: Orange (Full Flavour), Blue (Lights), Ivory (Ultra) and White (1mg). Phase 1 of the launch started this year with the standard range introduced in Eastern Europe and Asia and the iD “Touch range” (Orange and Blue varieties) launched in initial markets in Western Europe. The global roll-out will be continued after TFWA World Exhibition expanding to Europe, the Americas, Middle East and Africa.

‘The listing with KLM is significant in our continuing rollout of the brand throughout Europe and beyond. It’s a fantastic opportunity for Davidoff iD and I am sure it will generally boost volume sales,’ says Gotje Rogall.

Press Enquiries: Rowena Holland, Essential Communications. 

Email: row@essentialcommunications.org

Image shows: Arie Slinger (left), Imperial Tobacco Regional Manager Western Europe & Mediterranean Duty Free with KLM buyer Frank Hoogma.

Image courtesy of PPS Publications (TFWA Daily)

October 2012

WORLD OF PATRIA ANNOUNCES DEPARTURE OF KEVIN BAKER

World of Patria International has announced that director Kevin Baker will be leaving the company at the end of November 2012. ‘Says managing director Rob Nichols: ‘We will be very sad to see Kevin go, and would like to thank him for his support in helping us to develop our comprehensive product range. We wish him every success for the future.’

Baker adds: ‘I have very much enjoyed my time at WOPI and playing an integral part in the development of its quality range of products. However, the time is now right for me to take a different route on my career path. I wish WOPI every success in the future.’

World of Patria International is a specialist wine, beer and spirit distributor. It was founded in March 2006 by Rob Nichols to target the expatriate fraternity living in Europe. This expanded to cover large sections of the travel retail and duty free markets shortly after its inception. The company’s objective is to offer its customers a one-stop shop solution that provides them with a cost-effective and diverse portfolio enabling them to become leaders in their own market. The company now specialises in unique and niche premium and ultra-premium spirits.

Press contact: Rowena Holland, Essential Communications.

 Email: row@essentialcommunications.org.

October 2012

Camus creates a Family Legacy

Family Legacy is the latest creation from CAMUS, being shown for the first time at TFWA World Exhibition (Blue Village F11).

The idea behind Family Legacy is that it stands as a tribute to Living Tradition. As Cyril CAMUS often says, a great cognac is born of a father, a grandfather and a great-grandfather who were able to pass on an ancient culture of the art of distillation and aging whilst adding a touch of the contemporary.

In creating Family Legacy, the cellar master followed the methods used by all those before

him to select and blend this cognac – using expertise recorded in the ‘cahier de coupe’ kept since the 19^th century. This includes the recommendations of Edmond and Gaston Camus who suggested aging in fine-grained, pale-coloured barrels.

Family Legacy is blended with five different crus – Grand Champagne, Petite Champagne, Bon Bois, Fin Bois and the famous Borderies ant it is aged in French oak barrels to attain a perfect strength of 40.8% vol.

Tasting notes describe this Cognac as a true expression of the marriage of luxury and seduction. The nose offers round, smooth notes opening into velvety, complex aromas of tangerine, violet and oak fading into labdanum (a Mediterranean flower). The palate is described as rich and generous with hints of crème brûlée and dulce de leche with a fruity character. Dried fruit notes create a dynamic, complex staying power with a balanced, lingering and elegant finish.

Presentation is in an elegant decanter adorned with a multi-faceted Crystal stopper, within a modern soft-touch gift box, making it ideal for travel retail.

“ Family Legacy honors the five generations of the Camus family, adhering to the ancestral rules of perfect blending and the art of distillation, whilst at the same time introducing a contemporary look and feel,” says Frédéric DEZAUZIER, Camus brand ambassador. “This elegant carafe is an ideal gift or self-purchase for the connoisseur of Cognac looking for a rich, refined and sophisticated expression. Family Legacy is an illustration of what Camus hopes to share as one of the ‘ finer things in life’ .”

October 2012

Sweet treats for sports and The Scene from Perfetti Van Melle

Sports day participants at TFWA World Exhibition on Sunday October 21 can satisfy their sweet cravings thanks to sponsorship by Perfetti Van Melle. This year the confectionery company is sponsoring the new Soccer Tournament, as well as the Goodie Bags for all the sports events taking place on Sunday.

Winning team of the Soccer will receive a Trophy along with a Mentos Suitcase, while the second and third teams will receive Mentos bags containing a variety of products. Every sports participant will receive a Goodie Bag containing Mentos Gum Bottle Juice Burst Yellow and Mentos Gum Pure Fresh Mint.

PVM has been a sponsor of The Scene for several years and, again this year, will be providing a variety of products for participants to enjoy including Chupa Chups Miniwheels , Mentos Kiss single rolls, and Mentos Gum Aqua Kiss Hawaiian and Pacific.

‘Alongside the exhibition itself, we believe that sponsorship such as this provides us with an excellent branding and sampling opportunity for our core Chupa Chups and Mentos ranges,’ says PVM Travel Retail Director Mark Laros. ‘Thanks to TFWA for giving us this opportunity and we wish everyone a very successful week ahead in Cannes. For all those taking part in the sports day events, have a great day and we look forward to seeing you there.’

PVM can be found in the Mediterranean Village N11.

For further information contact: Rowena Holland, Essential Communications.
Email: row@essentialcommunications.org

October 2012

CAMUS BRINGS CHATEAU JOLYS TO CANNES

Camus Wines & Spirits will be exhibiting Chateau Jolys, Jurançon AOC for the first time at TFWA World Exhibition (Blue Village F11).

The Chateau Jolys Les Pierres Blanches is 50% Petit Manseng and 50% Gros Manseng made from 100% Free Run juice*. The grapes are harvested by hand around the third week of October, after three successive sortings. The surmaturation and concentration of the grape is achieved by “passerillage” (raisining).

A shiny golden colour, a fine and delicate nose which presents some notes of honey, locust tree, apricot and white peaches. The Chateau Jolys Les Pierres Blanches can be enjoyed young, on the fruit, or after 10 years and it will ideally be served between 10 and 12°C. It is an Aperitif wine that is also excellent with foie gras, smoked salmon, creamy dishes, blue cheese, and chocolate desserts.

The Chateau Jolys is perched on the slops of the magnificent Chapelle de Rousse hillside, in the heart of the JURANÇON AOC.

“We are delighted to be bringing the Chateau Jolys to the TFWA World Exhibition,” says Josselin de Gésincourt, Marketing Manager Wines. “Camus promises to deliver the finest wines to travel retail and we think that the quality of Chateau Joly makes it an ideal addition to our portfolio.”

*Free-run juice is juice produced that flows freely from the skin of grapes before they are pressed. The natural weight of the grapes, when stacked on each other, tends to result in the release of some juice. Because it is not pressed with a presser, the juice contains much fewer tannins, and is thus less bitter. It’s sometimes called "the noble juice," and is more expensive because there is less of it, and it is considered higher in quality.

Trade enquiries:

Josselin de Gésincourt -  Marketing Manager Wines

Email : j.de-gesincourt@camus.fr l Tel : +33 (0)5 45 32 28 28

Press enquiries:

Rowena Holland, Essential Communications for Camus

Iris DE BAILLIENCOURT – International Public Relations Manager
Email : i.de-bailliencourt@camus.fr Tel : +33 (0)5 45 32 28 28

October 2012

CAMUS ''LA GRANDE MARQUE'' - 29 Rue Marguerite de Navarre 16100 COGNAC - 16 - France l www.camus.fr

Wonderful Pistachios bring savoury flavour to The Scene

Relaxing with friends and your favourite beverage demands a savoury snacking opportunity! This year sees Paramount Farms sponsoring The Scene – the travel retail industry’s own nightclub at TFWA World Exhibition – with its Wonderful™ brand of savoury pistachios (Blue Village, G9).

The first time exhibitor will be supplying The Scene with 32g sample packs of Wonderful Roasted & Salted Pistachios every night, distributed in Wonderful™ branded bowls throughout the venue.

The Scene, which this year moves to a new venue at Gare Maritime, is open nightly from Monday October 22 to Thursday October 25 and provides Paramount Farms with a superb branding opportunity.

‘It’s a well known fact that when people are enjoying a few drinks there is a natural craving for salty and savoury snacks,’ says Paramount Farms sales director Australia/SE Asia James Kfouri. ‘The Scene attracts some 1,500 industry participants every night and so provides us with a perfect opportunity to satisfy that need and create great exposure for the brand.’

Paramount Farms has created two new exclusive pack sizes for travel retail which it will be promoting at TFWA World Exhibition: a 300g pack of best-selling Wonderful Roasted & Salted pistachios and a 275g pack of award-winning Wonderful Salt & Pepper pistachios, both carrying recommended retail prices of US$9.50. Both items will be offered in resealable premium-look stand up pouches and carry a global travel retail exclusive logo. In addition, Paramount will be promoting its existing 510g Wonderful Pistachio gift bag which for travel retail will include a hang-tag with multi-lingual nutrition and ingredients details.

Press contacts: Rowena Holland, Essential Communications.

Email: row@essentialcommunications.org

October 2012

Note to editors: Paramount Farms

• Paramount Farms is the world’s largest grower and processor of almonds and pistachios, with orchards located in San Joaquin Valley, the agricultural “heartland” of California. Paramount Farms grows, processes and packages more pistachios than any other company in the world. In addition to its marketing firsts, the company has single-handedly driven groundbreaking research on the exciting health and nutrition benefits of pistachios. Furthermore, Paramount Farms is dedicated to sustainability and the protection and preservation of the environment in all aspects of its operations. Paramount operates one of the largest private solar farms in North America.

• This whole paragraph is repetitive? In addition to its marketing firsts, the company has single-handedly driven groundbreaking research on the exciting health and nutrition benefits of pistachios. Furthermore, Paramount Farms is dedicated to sustainability and the protection and preservation of the environment in all aspects its operations.

Wonderful Brand history:

• Wonderful Pistachios brand is currently the No. 1 snack nut brand in the U.S., and is sold in more than 30 countries around the globe. The Wonderful Pistachios brand features sleek, upscale packaging and a bold contemporary look, appealing to a sophisticated, health-conscious consumer.  Wonderful Pistachios are grown in Lost Hills, California, part of the San Joaquin Valley, the agricultural heartland of California.  

Nutritional information:

	Wonderful Pistachios 30g Roasted No Salt
Serving Size		Per 30g serving
Calories(kcal)		160		kcal
Total carbohydrate(g)		8		g
Dietary Fiber(g)		3		g
Sugars(g)		2		g
Protein(g)		6		g
Total fat(g)		13		g
Saturated fat(g)		2		g
Trans fat(g)		0		g
Cholesterol(mg)		0		mg
Sodium(mg)		0		mg
Potassium(mg)		310		mg
Calcium(mg)		30		mg
Iron(mg)		1.1		mg

THE BALVENIE FIFTY SELLS AT MALE’ INTERNATIONAL AIRPORT FOR $39,000

One of just 88 bottles of The Balvenie Fifty has been sold in GMR Male' International Airport, The Maldives, just nine days after going on display. The bottle was purchased by a Chinese passenger for US$39,000.

William Grant & Sons launched the limited edition The Balvenie Fifty last month as a
tribute to The Balvenie Malt Master David Stewart, who celebrates his 50^th anniversary at The Balvenie Distillery this year.

The Balvenie Fifty originated as a newly distilled spirit in 1962, then matured in a European oak sherry hogshead for the next 50 years. The nose is described as fragrance and floral with fruit and oak. Citrus notes of orange peel and lemons give way to vanilla and honey with a final hint of cinnamon and oak. The taste is velvety sweet and soft, finishing with a delicious citrus sweetness. Abv is 44.1%,

Presented in a hand blown glass bottle within a wooden case, The Balvenie Fifty was displayed on a specially made plinth in Male’ International Airport. 

William Grant & Sons brand Development Manager India Sub Continent Neeraj Sharma comments: "GMR Male' International Airport has emerged as a key destination for our Premium aged Single malts and we have seen tremendous response to both Glenfiddich and The Balvenie range. With The Maldives being a top luxury travel destination in the ISC, we believe that Male Duty Free can act as a gateway to the great collection of rare and vintage malts we have in the portfolio.."

Male' Duty Free is only the second duty free shop in the APAC region to have sold a bottle of The Balvenie Fifty, the first being Changi in Singapore.

Press enquiries: Rowena Holland, Essential Communications.

Email: row@essentialcommunications.org

October 2012

Notes to editors

About The Balvenie

• The Balvenie is a unique range of single malts created by David Stewart, The Balvenie Malt Master. Each has a very individual taste, but each is rich, luxuriously smooth and underpinned by the distinctively honeyed character of The Balvenie.

• Born in Ayr on the west coast of Scotland in 1945, David Stewart joined William Grant & Sons in 1962, the year before Single Malt Scotch Whisky was first officially exported to England. He was appointed the distiller’s Malt Master in 1974 and his renowned ability to identify the finest casks of whisky for maturation has helped William Grant & Sons earn the Distiller of the Year accolade an unprecedented eight times (2010, 2009, 2007, 2006, 2005, 2001, 2000 and 1999).

• The Balvenie Single Malt Scotch Whisky is produced by William Grant & Sons Ltd, an award-winning independent family-owned distiller founded by William Grant in 1886 and today run by his direct descendants.

• The Balvenie Single Malt Scotch Whisky is produced by William Grant & Sons Ltd, an award-winning independent family-owned distiller founded by William Grant in 1886 and today run by his direct descendants.