This
year’s TFWA Asia Pacific exhibition sees Paul & Shark display its current
collection, whilst inspiring visitors of the stand with the latest concepts from
FW17 (stand D11 Basement Level 2). In addition, on the evening of Monday May 8th,
invited guests can join the company in celebrating the official opening of its
new store in the Marina Bay Sands complex.
“We
are pleased to report that Paul & Shark has seen another extremely
successful year where by the end of 2016 we had achieved 62 points of sale in
travel retail and are already confirmed to reach 70 by the end of 2017,” says
Paul & Shark’s Global Travel Retail Director, Catherine Bonelli. “We have signifcantly
expanded our business in Asia, and customers are truly embracing the made in
Italy and high quality craftsmanship of the brand. We have opened a string of
new stores in both airports and downtown duty free stores, and still see a lot
of growth potential in the region.
“We also strongly believe in the cruise
line business expansion in the ASPAC region, which seems to attract many brands
and key operators and we see a lot of potential in this area.
As part of this focus
we have partnered with Dufry in the opening of a personalized dedicated space
on-board the new
Norwegian Joy cruise ship; set to open in April 2017.”
“Coming
up soon is our new Personalise Your Button service which will be available
instore from June 2017 for the FW collection and further completes our
personalization service along with the embroidery machine, which has now become
somewhat of a trademark of the brand. Shirts and polos from this collection
will include a label tag that invites purchasers to enter a dedicated website
and enter their initials which will be embroidered on a button cover at no
extra cost,” explains Bonelli. “It’s a fantastic way of building a database of
clients and ensuring that the sale does not stop at the airport, downtown shop,
cruise ship etc.”
On display will be the SS17 and FW17 Sharkflage range, a collection
developed in collaboration with South African biologist and shark photographer
Chris Fallows which pays homage to the shark. Paul & Shark has graphically
revisited one of his images to create an exclusive pattern for T-shirts,
technical jackets and accessories such as a backpack, baseball cap and surfboard.
The project has been available in domestic and travel retail stores since
February. As part of the project Paul & Shark is donating part of the
proceeds of the Capsule Collection to the Dyer Island Conservation Trust, a
non-profit organisation with which Fallows collaborates extensively in relation
to the Great White Shark project that explores and protects this giant fish. Also
part of the Sharkflage range is the Paul & Shark best-selling iconic C0P918
water repellent wool sweater which has now been made into a special edition for
its 40th anniversary with sharkflage print on the shoulders and
elbows and presented in special sharkflage packaging.
In addition, key pieces from the AW17/18 collection will be presented,
all inspired by Alex Bellini’s adventure at -40degrees on Iceland’s glacier,
Vatnajökull. Core to the collection are four state-of-the-art jackets:
Water
Jacket - #SHARKHUB 01
Designed
like a fabric parka, yet it reproduces the luminescent effects of materials
with reflectors and the camouflage shades of vegetation. Water and wind
resistant.
Fire
Jacket - #SHARKHUB 02
The
surface of this multi-zip jacket has an iridescent effect reminiscent of bright
flames. Waterproof and resistant to tears, this jacket is made with a special
fabric known as Tyveck that reflects the loss of heat onto the body, reducing
it to a minimum even at the lowest temperatures.
Air
Jacket - #SHARKHUB 03
A
military style jacket made with a hollow fibre treated to allow complete
thermal insulation. This garment is lightweight and resistant to water and
wind.
Earth
Jacket - #SHARKHUB 04
Made
of cotton poplin and lightweight seamless, thermo-taped nylon, it is the ideal
garment for leisure time thanks to its versatility and casualness.
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