Accolade Wines is proud to announce
the launch of a brand-new gifting range across three of its premium brands
within Travel Retail: Hardys from Australia, Flagstone from South Africa and
Mud House from New Zealand.
Designed to tap into the ever-growing
gifting shopper mission, these exclusive retail ready packs reflect the premium
wines within, and exude the gift worthiness that shoppers have come to expect
from the travel retail channel. The combination of impactful design and quality
materials aim to drive the wine category within the gifting mission and
encourage shoppers to trade up.
A range encompassing six different
wines from three different countries of origin, there is sure to be something
for everyone in this exciting new collection.
Eileen
Hardy Shiraz and Chardonnay:
Bright blue gift box that showcases the instantly
recognisable Eileen Hardy stamp and signature.
Iconic
wines of the Hardys brand. These wines were originally launched in 1972 in
honour of Eileen Hardy,
the Hardy family matriarch. An indomitable spirit and the first lady of
Australian wine; her love of life still echoes through every Hardys wine and
provides the inspiration to be the best.
Each vintage the winemakers select the very best hand-picked parcels of
fruit from regions throughout Australia to carry the 'Eileen Hardy' Label.
Hardys
HRB Cabernet Sauvignon and Chardonnay:
Sleek and eye-catching,
these two gift boxes are sure to delight anyone that receives them. The black
(Cabernet Sauvignon) and white (Chardonnay) boxes will sit elegantly on the
shelf, and make the perfect gift for any occasion.
In 1865 Thomas Hardy
had the foresight to begin blending grapes from different regions, believing
that the blending would enhance the different qualities of the grapes. His
vision proved to be right and it has since become the inspiration for our
Heritage Reserve Bin (HRB) range.
The award-winning
Heritage Reserve Bin range pushes the boundaries of winemaking through the
cross regional blending of hand selected grapes
Flagstone Velvet:
A vibrant purple gift box that represents the full-bodied wine
inside. The Flagstone emblem sits proudly on the front of the box.
Innovation, idealism, and a fun quirkiness characterise the Flagstone
brand story to date. This full bodied, deep ruby red blend showcases notes of
cinnamon and spice, dancing above decadent concentration
of intense dark berries like
mulberry and blueberry. With velvety tannins, the flavour burst of red berry
and cherry, rewarded with an intriguing, moreish hint of smooth dark chocolate.
Mud House Hill No.5 Single
Vineyard Sauvignon Blanc – a Travel Retail exclusive.
Designed to highlight the brand’s
sponsorship of the British & Irish Lions for their upcoming tour of New
Zealand, this tin stands out with its bright red colour and the nikau palm so
reminiscent of the Mud House brand. The wine is just as beautiful, overflowing with fruit
concentration as classic tropical, citrus and green bean flavours fill the
front palate. The mouth-watering continuous flavours are assisted by the
underlying crisp and beautifully focused acidity.
“We are delighted to be introducing these new
gift packs to travel retail. The industry revolves around gifting, so products
like this are sure to be popular with our customers. Each gift box represents
the brand it houses; the quality and innovation are evident in the way they
look and feel, so we are confident that they will be a big hit for Accolade,”
adds Rupert Firbank, Commercial Director, Accolade Wines.
No comments:
Post a Comment