INVU EXPANDS GWP SELECTION TO TRAVEL RETAIL CUSTOMERS

Following the huge success of its Invu sunglasses bracelet GWP promotion last year, Swiss Eyewear Group has expanded its offer with a new keyring.

The sunglasses keyring is perfect as a GWP for both male and female Invu styles and has already achieved confirmed listings from this spring with South African Airways, Ethiopian Airlines, Kenya Airways, TAAG Angola Airlines, Virgin Atlantic Airlines and Jet2.

Comments Rebecca Harwood Lincoln, SEG Director of Travel Retail International Markets:  “The sunglasses bracelet has worked extremely well for Invu over the past 12 months. It is more of a female focused product, however, while we believe the keyring offer will have more application for both women and men.

“The fact that the new GWP is going straight onto so many airlines confirms the perceived value of promotional items such as this for inflight. Passengers are always looking for added value, so combining the excellent value of Invu sunglasses with this additional perk is a win-win all round.”

For further information about this Travel Retail exclusive promotion or for additional information on INVU sunglasses, please contact martyn@newthing.uk.com

All INVU sunglasses are engineered in Switzerland, equipped with the ultra polarized lens technology from Swiss Eyewear Group and retail at a consumer friendly price of Euro 50 – Euro 70.

Swiss Eyewear Group (International) AG is a registered, privately held company with its headquarters in Zürich Switzerland. INVU is a registered trademark of Swiss Eyewear Group (International) AG.