Coach, a leading New York design house of modern luxury accessories and lifestyle brands is continuing to prove its commitment to travel retail with the opening of three new stores in the Asia Pacific region. Located in Jakarta, Singapore and the Princess Cruise Majestic Ship the three new stores are part of Coach’s Modern Luxury concept to provide consumers with a truly elevated shopping experience.
Situated in Terminal 3 of Soekarno-Hatta Airport, the new 70 square meters Coach store in Jakarta, Indonesia houses dual-gender offering with a focus around bags, wallets and SLGs. “This is a real milestone for Coach opening its first domestic airport store in the SEA region. We aim to capitalise the increasing demand of the Coach brand and rising tourism in Indonesia, while building it’s brand equity and awareness in the country. We opened the store at the beginning of January, and initial results have been well above our expectations,” Paulo Colino, Vice President, Coach International, comments.
The new store in Changi Airport, Terminal 2, will be Coach’s first partnership with LS Travel Asia outside of China. Adds Colino, “We are delighted to be opening a new store in Changi Airport; Singapore is a major hub in the Asia Pacific region and a key location for Coach.”
Coach will also be opening a new store on the Princess Cruise Majestic that will mostly serve Chinese passengers.
Each new store features the brand’s Modern Luxury retail concept – a warm and inviting environment, which serves as the perfect home to showcase Coach’s newest products, designed by Creative Director Stuart Vevers.
“Along with our new store openings, we have also been focused on the renovation of all of our stores. We have over 50% of our Asian Pacific travel retail shop fleet fitted with our new concept, with Kaohsiung Airport in Taiwan being the latest to be renovated. The performance of our renovated stores has been very strong, with the concept going down extremely well with our Asian consumers,” adds Colino.