Imperial Tobacco brings inspired new stand to Singapore

Imperial Tobacco makes an impressive return to the TFWA Asia Pacific exhibition with an extraordinary and incredibly creative new stand which combines the premium style of Davidoff with the theme of ‘Experience & Evolution’ (stand D38).

“The new stand is absolutely breath taking,” says Andrew Cunningham, Regional Manager GDF Asia Pacific. “It is a sure fire way to draw in passing visitors, it is simply too intriguing to pass by! Visitors to our stand will also be able to take away a personally engraved lighter.”

Product wise, the focus will be on Davidoff Freeze, exclusive to the Asia Pacific market and the brand’s first foray into the Crushball sector. Says Andrew Cunningham: “Our objective with Davidoff Freeze was not just to create another Crushball variant, but to develop the very best Crushball product available.”

“Davidoff Freeze delivers an intense menthol taste, and leaves the smoker with a lip-tingling sensation,” continues Andrew Cunningham. “Furthermore, we’ve added a menthol impregnated inner pack, with a fresh and cooling aroma, which adds even more dimension to the overall smoking experience. The freshness and high quality is further emphasised by the detailed and contemporary pack design. So far, we have been extremely happy with the development of this product – it is now available in 13 countries all over Asia and is already proving extremely popular with Asian consumers.” Of course, the full Davidoff range will also be on the stand.