Fraternity Spirits returns to TFWA AP with an aim to expand its distribution in the region

Fraternity Spirits comes to TFWA Asia Pacific Exhibition and Conference (Basement 2, 02) with a strong portfolio of spirits and liqueurs that have been specifically targeted to the region. Asia continues to be a very important element of the company’s travel retail strategy, due to its massive potential for its brands, and the opportunity to be recognized as a truly global distributor of high-quality spirits.

“TFWA Asia Pacific Exhibition is the perfect opportunity for us to showcase the exciting range of brands we have to offer key Asian retailers. Our team works hard to ensure we are offering spirits and liqueurs that meet the Asian consumer’s taste demands, and help us continue to build upon the success we already enjoy in the region,” says Raffaele Berardi, CEO Fraternity Spirits World.

Fraternity Spirits comes to TFWA AP with new brand positioning for Tequila Corralejo, featuring a new brand slogan - For those with pride stand Tall. Each bottle of Tequila Correlejo has been produced for those who enjoy and squeeze every ounce out of life. Perfect for easy going people who are curious and measure their success through their experience. Tequila Corralejo is a bringer of enjoyable and amazing things. Be different, be authentic.

The new offering from Tequila Corralejo is Corralejo Extra Añejo 1821 a 100% blue agave tequila produced from double distillation in copper pot stills and aged for 36 months in oak barrels with a capacity of no more than 200 litres. A fine selection of American oak barrels provides roasted hints that add to this tequila’s excellent flavour. Its full body is a result of its top-quality production process. Sweet cooked agave undertones, accentuated by spicy notes such as cinnamon, pepper and clove. A perfect smokey and woody flavour featuring walnut, vanilla, almond and cooked agave notes.

Fraternity Spirits will also be showcasing:

Ron Prohibido 15 (Gran Reserva) – is a deliciously exotic rum with an extraordinary history. The release of El Ron Prohibido (the Forbidden Rum) marks the return of the Mexican rum with a unique and flavorful history. The unique aging process has transformed it into an exquisite spirit of its own. With its complex aromas and unique, mellow, sweet taste, it truly is out of the ordinary. It is an evolution of rum and a revolution of premium spirits.

Ron Prohibido 15 is produced under the solera system, new rum batches are mixed with older batches. The older batches educate the younger ones, enhancing their taste and character. The system utilizes a series of oak casks arranged in three tiers. The barrels on the top contain the youngest rums, those on the middle tier contain older rums and the barrels on the bottom are filled with the oldest.

Ron Prohibido 12 - A premium artisan rum produced under a 12-year solera system. The truly distinctive sweet and sour taste is acquired through the combination of different blended rums aged in used raisin wine barrels. The resulting blend, is a wide range of flavours and delicious scents.

Horus (Chocolate Liquor): A symbol of the importance and value of Mexican chocolate throughout the world. Shown as a pure gold bar, a highly desired and valuable item, as was the cacao grain in the Pre-Hispanic era.

Visitors to the Fraternity Spirits stand will have the opportunity to taste a variety of its spirits and liqueurs in an array of different cocktails, along with an exciting array of personalized surprises.