Morgan & Oates brings the perfect summer accessory to Singapore

Following the success of its 100% Cashmere scarves introduced last year, Morgan & Oates returns to TFWA Asia Pacific (stand J33) with an exciting new range launch of unisex, lightweight, summer Cashmere blends. Made in the UK, the range offers only natural materials in a mixture of gentle checks, stripes and classic colours.

Kevin Galbraith, Sales Director Worldwide comments: "Last year saw the launch of a range of lightweight, summer Cashmere blended scarves which were specifically targeted at the male demographic. The feedback was so positive that we decided to introduce a unisex range; opening up our target market. Our new range continues to provide our customers with high quality and unique softness that is hard to find anywhere else."

Exclusive to travel retail, the new range is priced for impulse and gift purchasing and has already achieved listings in Europe with Lufthansa and KLM. With a high quality look and feel, Morgan & Oates now aims to expand its distribution into the Middle East and Asia. Sized at 50x200cm the blend of 10% cashmere, 90% merino results in true luxury; perfect for the Asian market. 

"Morgan & Oates has been producing high quality textiles in the UK for the past 40 years and we are proud to be one of the most renowned and reliable textile manufacturers in the UK. Our new range of lightweight, summer Cashmere blends completely embodies our company; high quality manufacturing and made in the UK. We think that this will have a high appeal to the Asia Pacific due to the prestige status ‘made in the UK’ has in this market. At Morgan & Oates we are always striving to ensure that our products are unique, yet provide a quality that you cannot find anywhere else,” Galbraith continues.

Morgan & Oates will also be exhibiting its new collection of distinctive floral and geometric combination hand-painted wraps. Recently listed with Air Berlin, the natural fibres of 10% Cashmere and 90% superfine Merino wool result in a soft and gentle feel. Competitively priced, these wraps are a perfect gift for a loved one. New colours include Bouquet Blue (blue/grey) and orange/grey.

In addition, Morgan & Oates will be showcasing:

100% Cashmere – A thicker scarf, designed for the colder climes, these 100% Cashmere scarves are made in the UK and are offered in stripes, checks and a variety of beautiful colours including: dark greys, black, navy-up (unisex), orange, red and pink.

10% Cashmere/90% Merino Abstract Floral- Beautiful and stylish abstract designs available in a range of colours including: red/black and blue/cream. Available in a choice of two sizes; the ultra-fashionable larger wrap 204x70cm and the standard 180x60cm.

Pressed Silk Wraps- A smooth and shimmering appearance gives these wraps a real high end look. Available in a range of vibrant colours.

50% Cashmere/50% Silk or 50% Cashmere/50% Merino – Available in a variety of stunning colours, these wraps are the perfect summertime gift due to their lightweight texture.

Morgan & Oates already has a large airline client base including: British Airways, Emirates, Air France, Aeroflot and Virgin Atlantic. With a middle to upper price bracket, its products are targeted at travellers with disposable income.