First time exhibitor Aeon introduces on-trend jewellery range to regional buyers

Exhibiting for the first time at TFWA Asia Pacific Exhibition & Conference this year (stand no J34), Aeon Jewellery is looking to expand distribution of its current and new ranges in the Asia Pacific region. Owned by JCI Jewellery Ltd, a family business with more than 30 years’ experience; supplying to over 3000 customers, Aeon Jewellery was established in 1995 and is sold exclusively in the travel retail market. 

Specifically developed to inspire impulse purchase, particularly for inflight, Aeon has a growing distribution on airlines particularly in Europe and has become one of the main areas of JCI Jewellery’s business having tripled its sales figures in the last year alone.

Claire O'Donnell, Key Account Manager, Aeon Jewellery comments, "We are thrilled to be exhibiting at TFWA Asia Pacific, it is a great opportunity for us to develop distribution in what is a fast moving region. We have recently gained new listings in Asia with China Airlines and TranAsia, so this felt like the perfect time for us to exhibit."

Appealing to all demographics, Aeon offers both its traditional core range of sterling silver and plated jewellery; at the same time introducing collections to meet new and changing trends. O'Donnell continues, "With everything we do, we are always 100% focused on the airline; whether it is designing them a new product or adjusting one of our current ranges to suit their needs. We always aim to give our customers the right product, at the right price, in the right packaging. Due to airlines being able to directly deal with us (the manufacturer), rather than go through a third party, we are able to be very flexible and quick to changes in the market and ensure we are always up-to-date with the latest trends. We pride ourselves on being highly adaptive."

With listings already secured for Aeon with Cebu Pacific, Myanmar Airlines, Air Vanuatu, MIAT Air Mongolia, Jetstar Japan and Air Niugini, Aeon Jewellery is well on its way to establishing a strong foothold in the Asia Pacific region.

Aeon Jewellery aims to offer a range for every passenger’s price bracket; taste and style.

In order to appeal to the Asia consumer, Aeon has strengthened its higher price point offering with the introduction of a new range, Luxe London.

Alongside Aeon, the company will also be showcasing the brand Love Lily. Created last year, Love Lily has already seen success domestically and has been recently listed on Aer Lingus with additional listings soon to commence on Virgin, Thomas Cook Denmark and TUIfly. The company will also be exhibiting the brands Moon, Belle & Beau and Luxe London.