Imperial Tobacco brings its new Davidoff Cigarettes campaign “For The Hunters” to TFWA Asia Pacific

Davidoff Cigarettes, Imperial Tobacco’s luxury global cigarette brand, is using TFWA Asia Pacific (stand C38) to highlight its brand new marketing campaign: “For The Hunters”.

Launched this April in the Middle East, the new campaign has been introduced to rejuvenate Davidoff Cigarettes by bringing a modern and fresh edge to the popular brand. Highly established in the majority of markets already, Davidoff Cigarettes offers a wide portfolio of products, allowing smokers to choose the product offer of their personal preference.

Intending to strike a nerve with Davidoff’s target consumer, the campaign is supported by impressive visuals that highlight the strength and style of the brand. The slogan ‘For The Hunters’ has been developed to highlight specific attitudes and the mentality of Davidoff Cigarettes’ target group. The visuals are based around three key descriptives: For those who know when to strike; For those who own the game and For those that set the pace. Each description highlights important aspects of both Davidoff Cigarettes and its smokers; from its uncompromised dedication to quality and relentless pursuit of luxury, to the confidence, style and willingness for distinction.

Christian Münstermann, Sales & Marketing Operations Director Global Travel Retail comments, “Tobacco is a key driver of sales within the Duty Free channel, it is one of the most highly planned purchases, so it is vitally important that our marketing campaigns are unique, strong and eye-catching. With travelers increasingly looking for innovation in Duty Free, we have ensured that our new global campaign showcases the premium aspects of our biggest and strategically most important brand.” 

Imperial Tobacco comes with a brand new stand to the TFWA Asia Pacific exhibition. Designed to bring more vibrancy, the stand embodies the Davidoff Cigarettes brand and allows improved product experience. With sleek white plinths and digital screens the stand oozes luxury. With an aim to bring a ‘real life’ feel, Davidoff will feature a meeting room that aims to completely embody its new campaign. Visually identical to one of its motifs, its new meeting room aims to give customers a sense of the campaign and truly incarnate what it is to be a hunter. Just how ITG will be doing this remains a secret for the moment. “Visitors to the stand are in for a real treat – we always aim to bring theatre and entertainment to the Imperial Tobacco stand and Singapore is no exception.”

In addition, Imperial Tobacco has added a new look ‘Smoking Room’ to its stand.  Aiming to replicate its new Davidoff campaign, the new room offers golden tones and relaxing furniture; giving it a look of a prestigious lounge. With a glass outlook allowing views over the exhibition and the installation of a self-service mini bar, the ‘Smoking Room’ offers customers the opportunity to experience the premium aspect of Davidoff.

“We are extremely excited to be bringing our new ‘For The Hunters’ campaign to TFWA Asia Pacific this year,” continues Christian Münstermann. “In addition, our new stand takes the “art of tobacco” (our trade show claim) to a new level; with the re-development of our ‘Smoking Room’ bringing a real life look and feel of our new Davidoff Cigarettes campaign. We are confident that our customers are going to love the look of both our stand and ‘Smoking Room’ and enjoy our exciting range of tobacco brands.”