Bohemian trend grows and Hippie Chic soars

There seems to be no stopping the bohemian fashion trend and now a personal endorsement on YouTube of Tyko Travel Retail’s Hippie Chic ‘Boho” watch by blogger/presenter/celebrity Courtney Sixx is set to see sales rocket in the US.

Bazaar

 

Dusk

 

 

 

 

Pagan

This must-have item for a Bohemian-Chic Wardrobe, is described by Courtney as perfect for the summer festival scene. With YouTube views rising daily this spells great news for Tyko.

Hippie Chic is now listed on 98% of Tyko’s 300 listings for 2015 with new business on Ryan Air confirmed for spring/summer.

‘”The increased hype around bohemian fashion generally is really fantastic news for Hippie Chic sales – especially when we benefit from celebrity blogger endorsements,” says Tyko Director Global Travel Retail Martin Lovatt, “For 2015 numerous carriers have confirmed they will be increasing the bar fill to support the high levels of demand; in many cases Hippie Chic is the top seller inflight,” he adds.

Lovatt says that airline crew have given Tyko very positive feedback at recent engagement days. “We’ve had crew say to us things like ‘If only we could have a draw full of Hippie Chic – we always sell out on the outbound flight’ and ‘We cant believe the diversity of ages who buy Hippie Chic – we sell to young and old alike’.”

Quirky and feminine with a bohemian vibe, Hippie Chic watches come with a leather strap adorned with wooden beads and charms. With a vintage face and braided cord bracelets complimenting the “stacking” trend, Hippie Chic adds a boho feel and laid back style to any outfit.

For 2015 Hippie Chic has added three new styles: Bazaar, Pagan and Dusk, enabling lovers of these watch and bracelet sets to put together various new looks.

With Tyko now using an on-line media company in the US to continue partnering its brands with A & B list celebrities, the future for Hippie Chic looks bright. Continues Lovatt: “Between them, these stars represent 200+ of the top YouTube/Vine celebrities with an aggregate social media reach of over 250M and an average 8 Billion streaming views on their video loops.

“We’re continually being told of the importance of social media and this is a clear example of how it works. Through this means we are indirectly reaching out to millions of potential customers via Twitter, Facebook and Vine on a day/weekly basis. That is bound to have a great knock on effect for us in travel retail as well.”