Tyko creates stress-free selection process for airline buyers

Range selection can be a stressful process for airline buyers as suppliers compete for space onboard. Tyko Travel Retail, as a supplier of regular No1 in category products is taking some of the burden away by producing a specialized airline proposal sheet  which has been designed to make life a little easier.

“We understand how important it is to make our buyers selection process as easy as possible to avoid them overseeing potential new top sellers from our collections due to the mass of paper work on their desks,” says Martin Lovatt, Sales Director Travel Retail. “The proposal sheet feature key information on top sellers and highlights ‘must have’ items for the coming season.”

In addition, a new company presentation, designed for use in conjunction with the airline proposal sheet, includes a great deal of useful information on specific brand stories and product ranges.

Continues Lovatt: “This kind of consolidated information can only be produced by a supplier who understands their buyers needs and expectations. As Tyko has a proven record for supplying No1 selling  products we hope that our recommendations are taken seriously by buyers for future listings. We want to be seen as a key strategic partner for airlines globally, not just for watches but also for jewellery and sunglasses.”

Going into 2015, Tyko is offering a number of new product lines including the new hand-made jewellery concept; Daisy Chain, and the very on-trend TR exclusive watch brand Kartel. In addition there are new designs for Hippie Chic and Breo including the Lustre collection and a duo pack including Breo Axis watch and matching sunglasses.

Reaction to the new lines, first shown at TFWA World Exhibition & Conference this year, has been phenomenal and, says European Sales Manager Janice Smith, “rather than looking at brands individually, we are working with customers to plan their accessories category as a whole, rather than just offering new ‘add-ons’.  We’re also trying to offer lines that are supplementary to existing ranges rather than replacements – creating additional revenue sources for airlines. Daisy Chain, for example, is very different to anything else on the market – fashionable, sustainable and the perfect summer ‘must have’ impulse buy.”

Smith also points to the new Kartel watch brand as being ‘bang on trend for Summer 2015,’ enhancing the ever growing men’s watch category with its modern classic looks and excellent price point. “The majority of customers are reporting significant growth within the male accessory category and Kartel fills an important gap within the impulse fashion trend,” she says. “Customers are very excited at the quality and price, one reacted: ‘you just don’t get genuine Italian leather and this quality and style of watch at this price.’”

Says Lovatt: “In order to continue delivering best selling product options, we have to continue innovating with fresh ideas – both in terms of existing brands and new lines. Since launching in 2008, Tyko has seen tremendous growth on board, in fact over 40% since 2013, and now has some 15 product lines listed on over 100 airlines globally, plus a growing distribution on the ground which in itself has seen a 75% growth since 2013. As more and more buyers recognize that the industry is NOT just about luxury, our mission is to be seen as the partner of choice in the watch, jewellery and fashion sunglasses market, working closely with all our partners to uplift their watch and accessories categories as a whole.”