Monday, 12 January 2015

Tyko brings LA to airlines with Sparkling new idea

Tyko has announced the official Travel Retail ‘worldwide exclusive’ launch to airlines globally of L.A. Shimmer – flash tattoos. A trend already embraced by the likes of Alessandra Ambrosio, Aerin Lauder, the Kardashian’s and Beyoncé, Tyko believes this latest fashion will provide a winning offer for inflight.

Mega star Beyoncé was spotted last year wearing the body art/jewellery and, according to Vogue, the trend is fast becoming the latest beauty and fashion phenomenon.

L.A. Shimmer – Flash Tattoos are designed to resemble jewellery and take just a few minutes to apply or remove, whilst lasting between 4-6 days. There are three ‘must have’ sets to choose from – Malibu, Santa Monica and Venice Beach - each containing two sheets with a total of 15-20 Flash Tattoos.

The light-weight packaging has been designed to take up minimal space within carts to allow for plenty of stock to support the expected high levels of demand on-board. Onboard retail price will be in the region of
 £10 / €12 / US$20 with delivery available from March 2015.

Says Martin Lovatt, Tyko Sales Director Travel Retail. “We are continually looking at new trends and ideas that have application and potential within travel retail and we’re confident that L.A. Shimmer – Flash Tattoos will take the inflight market by storm.  Ideal as the perfect impulse purchase for self or gifts, L.A. Shimmer are perfect for girls and women of all ages for holiday, evening, club and “fun” wear.

“Airlines should get their orders in as soon as possible to ensure that they are guaranteed sufficient stock for the summer season.”

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