Travelling becomes more FUN with
the new M&M’s® blockbusters - For 2014 MITR is
putting additional emphasis on souvenir gifting with items developed
both for general tourist destinations and specific airport retail
locations. The offer includes a fun range of M&Ms® Travel Mugs
with general travel designs featuring airport themes and specific
location themed mugs for the M&M’s® shop-in-shops.
Continuing the souvenir theme, a range
of colourful City specific M&Ms® Candy Dispensers are also being
introduced. ‘Combining favourite M&Ms® candy with travel
related souvenirs featuring favourite characters Red and Yellow is a
great gifting idea. All are exclusive to travel retail and designs
have been carefully chosen to reflect each specific location,' says
MARS Marketing Director Lieke Duijmelings. 'They're attention
grabbing and ideal to collect – a must have item for 2014.'
Besides this, a new travel retail
exclusive design has been introduced to replace the original M&M’s®
Car Dispenser. This exclusive design better meets the needs of
customers in terms of size and shelf appeal. This conveniently boxed
dispenser is perfect for shelf display with easier to read
ingredients and instructions on the decorative box. A new
state of the art dispensing mechanism makes this item a guaranteed
top sales item for 2014.
Tapping into the personalization
trend with the exclusive Celebrations® Big Sweet
-The successful line of assorted chocolates is a big focus for
2014 with a number of exciting activations planned around the theme
of personal messaging and gifting. In Cannes the highlight is the new
travel retail exclusive Big Sweet, a perfect gifting story.
The 310g box has been designed to represent a giant gift-wrapped
chocolate. Customers can choose boxes with one of three appropriate
gift tags – heart, gift box or star shaped – allowing them to
write their own personal message. 'Personalising a gift with a loving
message makes giving and receiving even more special; with the new
Celebrations Big Sweet, consumers can choose the gift tag most
appropriate to the message, which we believe creates extra sales
motivation,' adds Lieke Duijmelings.
MARS to introduce an ITR
exclusive brand - Brand new to the sector is the exclusive
Maltesers® Teasers® range – offered in pouch, sharing bag and
bucket formats .The most popular chocolate in the Celebrations® mix,
Teasers® is now offered in its own right. 'New
and totally exclusive to international travel retail we're confident
Maltesers® Teasers® will really boost the retailers' snacking and
sharing offer'' continues Lieke Duijmelings.
'These new product innovations and
renovations for 2014 are at the heart of our promise to continue
delivering exclusive items based on world leading brands to our
travel customers,' she adds. ‘Combined with an exciting program of
activations designed to attract, engage and delight the consumer, we
are on track for a very busy and successful 2014.’
'We very much look forward to meeting
with our retail customers during TFWA World Exhibition to introduce
these and other exciting concepts for the coming year.'
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