Belgian premium
chocolatier Godiva will reveal its exciting 2014 innovations at the
TFWA World Exhibition (Yellow Village F33). Consistent with its
mission to delight with the ultimate chocolate experience, Godiva
will set the gold standard in premium confectionery. “In our
consumer offer – through our Godiva boutiques, points of sale,
in-store activation and product range - we aim to delight with a
truly delicious chocolate experience that thrills the senses and
captivates hearts of chocolate lovers everywhere. Godiva aims to
bring happiness that lingers long after the chocolate has
disappeared,”
says Leen Baeten, Marketing Manager Global Travel Retail.
With every product
Godiva excels at the details, no matter how big or how small, taking
pride in the premium quality of its Belgian heritage and
craftsmanship. For 2014 Godiva is introducing, exclusively in Travel
Retail, a new gifting experience with ‘Messages Tout Chocolat’.
This Limited Edition of 18 chocolates aims to surprise and charm
consumers with an outstanding and sophisticated gift box design and
thoughtful messages of Luck, Love, Joy and Zen. “This new offer, as
part of our gifting portfolio, will allow travellers to choose a gift
that really expresses a caring and emotional connection with the
receiver. It is created to bring good feelings and happiness through
a personal message with every chocolate, the perfect gift for
friends, family and colleagues,” says Leen Baeten.
Godiva will also be
reinforcing its sharing range with a re-launch of its quality biscuit
range. The graceful new blue design conveys perfectly the
collection’s promise of pleasure and journey of discovery. The
luxurious style with gold European destination stamping reinforces
Godiva’s heritage and quality standard.
Godiva will surprise
and delight with its multi sensorial in-store activations to
communicate its 2014 launches. Theatres and high profile activities
will incorporate video, sound and smell to excite and trigger
shoppers, delightfully engaging all their senses for the ultimate
chocolate experience. “Delicious chocolates, unique experiences,
and wonderfully presented gift boxes are truly Godiva when they evoke
a gasp of joy” says Mohamed Elsarky, President International.
Godiva will introduce a
new Travel Retail concept worldwide with exclusive openings in
strategic and premium locations. “In 2013, we opened, in
collaboration with DFS, an exclusive Godiva Boutique with
seating area in Okinawa Galleria, downtown Japan, testing for the
first time in Travel Retail the Chocolate Café concept serving hot
and cold beverages, ice cream cup,
tartes glacées
and Japanese cookies. We are very excited about this new approach to
introducing consumers to our brand experience” says Mohamed
Elsarky.
“Travel Retail is a
priority at Godiva. In 2014, we foresee to introduce across regions
some of our company’s best innovations. Inspired by our boutique
concept, we will create and develop unique spaces reflecting all the
best of the brand, from a unique product offer to a true chocolate
theatre, sure to set the standard for a delightful shopping
experience.”
Starting
in Belgium in 1926, Godiva has developed a world-‐wide
reputation for excellence with a presence in over 70 countries
offering a wide range of chocolate creations. Inspired by the values
of Lady Godiva, her passion, generosity, boldness and pioneering
spirit, Godiva Chocolatier creates the ultimate chocolate experience
and makes the right statement, whatever the occasion. Perfectly
combining its craftsmanship and heritage, Godiva's chocolate has
become synonymous
with
luxury and innovation in Belgium tradition, bringing the best of
Belgium to the world.
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