FLO ACCESSORIES LAUNCHES FRAGRANCE JEWELLERY LINE

FLO Accessories, the innovative beauty-on-the-go product company, is launching an exciting fragrance jewellery collection to the travel retail market at TFWA World Exhibition. The range can be seen for the first time on the Sea & Sky Inflight Supply stand (Blue Village G31).

By uniting the worlds of fashion and fragrance, the FLO Fragrance Jewellery collection will provide a major commercial opportunity for travel retailers. The product concept is simple, but the mechanism is not. The patented AbsorbPearls, which can be sprayed with any fragrance, are inserted into an item of jewellery from the FLO collection. The AbsorbPearls then slowly diffuse the fragrance for long-lasting scent. The strength of the scent emitted is easily selected by controlling the amount of spray applied to the Pearls.

 Says FLO founder and CEO Adoram Leshem: “I had this idea of finding a way for women and men to wear their favourite fragrance for longer than simply a day or evening. It took four years of development to create the AbsorbPearls, which, unlike any other product on the market, can retain the scent they are sprayed with for at least two weeks. The next step was to design a unique jewellery collection that is both attractive to travel retail consumers and suitable to wear on any occasion.”

 The result of these four years is a groundbreaking product, which includes the AbsorbPearls as well as a specially designed range of necklaces, earrings, bracelets and charms for women, as well as pendants and cufflinks for men. Keyrings and bag charms complete the collection. Each piece has a carefully thought out receptacle, perforation and opening mechanism for inserting and diffusing the AbsorbPearls. There is enough room in each piece of jewellery for a variable quantity of AbsorbPearls – another simple way to control the scent level. 

 With each piece of jewellery, FLO offers an AbsorbPearl refill pack. There are many different options for packaging, including gift sets with FLO Universal Atomizers and a FLO Fragrance Jewellery. The charms can also be packaged with several different accessories for a charm, so it can be used as a necklace, bracelet, or keychain. Display options will include an interactive shelf where busy travellers can try the concept before they buy.

 With suggested travel retail price points in the $20-$35 range, Leshem says that he has begun to introduce the idea to buyers and consumers, and the initial reaction to the FLO Fragrance Jewellery line has been ‘phenomenally encouraging’.

 'There really is nothing else like this on the market and we are confident that the range will be a real game changer for the travel retail industry,' he adds.

The FLO Fragrance Jewellery collection will be making its world debut at the Sea & Sky Inflight Supply stand, alongside FLO’s patented Universal Fragrance Atomizers. Also presented will be FLO’s full range of travel accessories designed especially for beauty on the go, including the FLO Beauty Organizer, the FLO Crystal Travel Nail File Set and FLO’s Celebrity LED Mirror, already fabulously successful in the travel retail industry.

 The FLO Universal Fragrance Atomizer is the only type of atomizer on the market with a glass receptacle for fragrance, which ensures that the fragrance inside is not affected by temperature or other chemical reactions. All competitors use plastic, which can damage the fragrance and cause skin irritation. 

 Easy to wash and clean, the FLO Fragrance Atomizer is the ONLY atomizer on the market which is 100% universal. Its patented silicone funnel fills from ALL fragrance bottles, regardless of design or spray nozzle. Simply spray or pour fragrance into the atomizer, with no chance of damaging the fragrance bottle straw.

 Make sure your first stop at the 2013 TFWA World Exhibition is the Sea & Sky Inboard Supply to see FLO Accessories’ line of innovative problem solvers for travel and on the go, and find out more about how you can boost your sales with these stylish and price-friendly products.