Imperial Tobacco adds a new taste to Montecristo Mini cigars range

Following its successful introduction in Cannes last year, Imperial Tobacco is adding to its Montecristo Mini range two new flavour variants. Launched to buyers at TFWA World Exhibition (Golden Village GO6) this year, Montecristo Mini Aroma and Montecristo Mini Aroma Filter have been introduced to capitalise on the continuing growth in mini cigars and the trend towards flavoured products.

Like the existing Montecristo Mini Red and Blue, the new Aroma and Aroma Filter versions are made from 100% Cuban tobacco sourced from the legendary plantation which is home of the world’s finest tobacco. Both are offering a hint of vanilla. Packaged in shades of natural brown to reflect the vanilla, they are excellent for merchandising alongside Red and Blue, presented in modern tins of 20 which nevertheless reflect the tradition of this famous Habanos brand.

'There is an increase in demand among smokers for special tasting cigars, also in Duty Free, ' says Nils Fehren (Category Development Manager Global Duty Free at Imperial Tobacco). 'With options both for experienced cigar smokers and those looking for a smooth taste, the hint of Vanilla provides a very satisfying taste effect.’

Fehren says the mini cigar segment in Duty Fee continues to grow and the new Montecristo Mini Aroma and Aroma Filter are perfectly placed to meet this growing trend at a very high quality level.