In
its first week of being listed onboard easyJet with Gate Total
Solutions, Breo’s Hippie Chic leather watch bracelet has sold a
massive 1,398 pieces – well beyond both the airline and supplier’s
expectations. Retailing at just £10 ($20) onboard, the Hippie Chic
watch bracelet is exclusive to travel retail and, says Breo Global
Travel Retail Sales Manager Alison Fishwick: ‘We’re just thrilled
at the response on just one airline. It definitely goes to prove that
consumers are not just looking for premium and luxury items when they
travel, but are equally interested in good value, high fashion, fun
items that are affordable and absolutely right for impulse sales.’
Hippie Chic, which capitalises on the
hippie/BoHo ‘stacking’ trend, is a real leather bracelet with an
antique-look watch face in various styles and is adorned with metal
charms and decorations. The watch bracelet is just one of the
launches on Breo’s stand at TFWA Asia Pacific Conference &
Exhibition this year (stand H29) where new duo-packs and watch with
bracelet packs will be introduced by this first time exhibitor.
Apart
from Hippie Chic, the company is also launching Breo
Twilight
which gives Breo watches a more premium feel by incorporating
Swarovski Elements and black highlights. ‘We believe this will take
Breo to a wider audience and is particularly suitable for the Asian
market,’ continues Fishwick. ‘We are also launching an increased
strength Tourmaline sports watch called Breo
Energy, which releases
negative ions that are said to have health benefits and energy
properties. It’s a great offering, taking the ion sports band one
step further and incorporating our Roam Elite watch head which is
engineered to the highest level with great temperature tolerance and
water proof to 5 atm.’ Price will be between $20-$25.
With
listings on more than 80 airlines worldwide and a growing ground-shop
and ferry business, Breo is confident that the Middle East and Asia
offers great opportunities for the brand. ‘We
are seeing real success in the Middle East and Asia and are listed
inflight with Asiana, KAL and Saudi, plus we are launching Breo with
Heinemann for KLIA T2 in Kuala Lumpur,’ says Fishwick. ‘We’ve
also recently achieved a wall space listing with Bahrain Duty Free
for our Go range.’
About
Breo:
Breo
aims to offer an inspired portfolio of lifestyle products synonymous
with quality and innovation that appeal to consumers looking for
something different.
Press
enquiries: Rowena Holland, Essential Communications.
April
2013
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