Furla’s Candy Lifestyle
collection is proving a major success story in the Far East and will
be a strong highlight at the upcoming TFWA Asia Pacific Conference
and Exhibition in Singapore (stand H15).
This
year sees the Candy Lifestyle collection expanding with new
shapes including a Mini Cross Body, a trendy Backpack and a Minibag
pouch with shoulder strap. Material combinations include Gomma Gel
with Saffiano Multirighe, Nappa Borchiata, vit st Siberian and
Lucertolina.
Bright and
funky colours such as Bouganville, Speed, Shocking, Mauve and
Electric are on-trend for Gomma gel bags, while those with material
combinations combine more subtle colours such as Fume and Burro with
Onyx for a striped or spotted base. For evening glamour there are
Gomma Gel Glitter bags in silver or gold with Vit St Lucertolina and
Metal Lux in Cormo and Antik Oro. New for 2013 is Gomma Gel Sfumata,
an unusual effect where colours ‘degrade’ from one to another
throughout the body of the bag. Mauve, Shocking and Electric options,
changing to Onyx, are all offered and create a stunning alternative
for day or evening use.
To make each Candy
bag even more special, Furla is now additionally offering a
delightful range of diamante charms to personalise each one. Apart
from dressing up a bag, they can be used to stretch a shoulder strap
and enrich the textile elements.
Typical
travel retail prices for the Candy
bags are Euros 299 to Euros 682, while the Mini Cross Body retails at
Euros 394 the Backpack at 651 and the Mini Satchel at 259.
One of
the material options
for Candy this year is Vit St. Siberian – undoubtedly the ‘IT’
material for 2013 and present across the Autumn Winter Collection.
Anticipated
as a strong seller for the 2013/14 season, this dynamic and bold
Siberian print stands out on-shelf, either used as the central
material theme or as a contrast trim. For the consumer who wants to
stand out in a crowd – Vit St Siberian will be the perfect choice.
The material
features superbly in lines such as the Tribe shopper where it
combines with an Electric blue main body for a striking look on one
side, reversing to an all-over Siberian print which is simply
stunning. The print also features in the iconic Dome-shape Divina
line, which this year introduces a small backpack, the ultimate in
cool and on trend styles, and Piper Lux where the material combines
with a black outline for a sophisticated, yet unusual look.
Travel retail
prices range from Euros 339 to 854.
As
mentioned above, Furla’s other exciting new material is Vit.
Degradé,
where colours fade from one to another throughout the bag. This is
also a feature of the Piper Lux line, with Ink or Bouganville fading
to Onyx. This is the ultimate in luxury whilst remaining right
on-trend.
Says
Gerry Munday, Furla Director of Travel Retail, ‘Asia
is a vitally important market for Furla representing 40% of our total
business in 2012 and with some phenomenal sales increases during the
year. Sales in Macau and Hong Kong, for example, were up 123% and 42%
respectively over 2011, while sales in Korea and Japan were both up
14%.’ China is a rapidly growing market for Furla with 100 new
stores projected to open in the next four years. ‘We’re seeing
the growth on domestic markets reflected in our travel retail
business in the region. In 2012 we opened 14 new doors in Asia and
for this year we’re targeting another seven. So we’re expecting a
very busy Singapore show this year and are very much looking forward
to introducing the Autumn Winter 13 collection to existing and new
customers.’
Press
enquiries: Rowena Holland, Essential Communications.
April
2013
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