HENDRICK’S
Gin has embarked on a delightfully peculiar mission to restore
everyone’s whiskers to their former glory. With the launch of the
Hendrick’s Barber Shop in Changi Airport Terminal 3 Transit,
William Grant & Sons is helping travellers to leave with more
hair than when they first step in.
Running
throughout November and December 2012, Hendrick’s Barber shop
provides the ultimate grooming service to leave the traveller’s
moustache immaculately groomed while enjoying a sample of its
extraordinary gin. No manly hair to groom? Hendrick’s Barber shop
will help travellers grow a hairy neighbour to his/her nose from a
wide variety of stick-on styles!
‘At Hendrick’s, we celebrate the eccentricity,
individuality and, dare-we-say madcap nature imbued by our gin. For
travellers their dream moustache, daily dose of curiosity and
peculiar refinement, Hendrick’s provides the perfect solution,’
says WGS Asia-Pacific Travel Retail Director Scott Hamilton.
To
celebrate the launch of the Hendrick’s Barber Shop, WGS is also
hosting a number of unusual and entertaining games at the airport,
including The Man-on-wire, navigate the trimming scissors across the
moustache wire and win a prize and The
Fishing game: fish out
the cards with a showerhead fishing rod and be surprized”!
Adds
Scott Hamilton: ‘We were initially apprehensive
of Asian travellers, who are relatively shy, not subscribing to our
highly interactive way of brand immersion and unusual way of driving
footfall to store. But so far, we have had a high level of
participation from all nationalities! Current sales of Hendrick’s
Gin at the barber shop have been phenomenal and we see Hendrick’s
Gin paving the way for more excitement in travel retail globally.’
For further information
and photography, please contact William Grant & Sons Singapore:
– jack.tan@wgrant.com
+65 97951950
Press
enquiries: Rowena Holland, Essential Communications
December
2012
Notes to editors:
HENDRICK’S
is a deliciously super premium gin, made with a number of unusual
twists to deliver a most curious arrangement. Unlike ordinary gins,
HENDRICK’S is distilled in Scotland,
in miniscule batches of
only 450 litres at a time. Only HENDRICK’S is made with infusions
of Cucumber and Rose petals, producing a
wonderfully refreshing gin with a delightfully floral aroma.
HENDRICK’S is the only gin made in a combination of a Carter-Head
and copper pot still, creating a divinely smooth gin with both
character and balance
of subtle flavours.
Hendrick’s
is made by William Grant & Sons - an award-winning, independent,
family-owned distiller founded by William Grant in 1886 and still
controlled by the fifth generation of his family. The Company distils
some of the world’s leading brands of Scotch whisky, including the
world’s favourite single malt Glenfiddich, the handcrafted range of
The Balvenie single malts and the world’s fourth largest blended
Scotch Grant’s, as well as selected other spirits, including
Tullamore Dew and Sailor Jerry. www.williamgrant.com
Ends
No comments:
Post a Comment