HENDRICK’S MOUSTACHE BARBER SHOP OPENS AT CHANGI AIRPORT, SINGAPORE

HENDRICK’S Gin has embarked on a delightfully peculiar mission to restore everyone’s whiskers to their former glory. With the launch of the Hendrick’s Barber Shop in Changi Airport Terminal 3 Transit, William Grant & Sons is helping travellers to leave with more hair than when they first step in.

Running throughout November and December 2012, Hendrick’s Barber shop provides the ultimate grooming service to leave the traveller’s moustache immaculately groomed while enjoying a sample of its extraordinary gin. No manly hair to groom? Hendrick’s Barber shop will help travellers grow a hairy neighbour to his/her nose from a wide variety of stick-on styles!

‘At Hendrick’s, we celebrate the eccentricity, individuality and, dare-we-say madcap nature imbued by our gin. For travellers their dream moustache, daily dose of curiosity and peculiar refinement, Hendrick’s provides the perfect solution,’ says WGS Asia-Pacific Travel Retail Director Scott Hamilton.

To celebrate the launch of the Hendrick’s Barber Shop, WGS is also hosting a number of unusual and entertaining games at the airport, including The Man-on-wire, navigate the trimming scissors across the moustache wire and win a prize and The Fishing game: fish out the cards with a showerhead fishing rod and be surprized”!

Adds Scott Hamilton: ‘We were initially apprehensive of Asian travellers, who are relatively shy, not subscribing to our highly interactive way of brand immersion and unusual way of driving footfall to store. But so far, we have had a high level of participation from all nationalities! Current sales of Hendrick’s Gin at the barber shop have been phenomenal and we see Hendrick’s Gin paving the way for more excitement in travel retail globally.’

For further information and photography, please contact William Grant & Sons Singapore:

– jack.tan@wgrant.com +65 97951950

Press enquiries: Rowena Holland, Essential Communications

Email: row@essentialcommunications.org

December 2012

Notes to editors:

HENDRICK’S is a deliciously super premium gin, made with a number of unusual twists to deliver a most curious arrangement. Unlike ordinary gins, HENDRICK’S is distilled in Scotland, in miniscule batches of only 450 litres at a time. Only HENDRICK’S is made with infusions of Cucumber and Rose petals, producing a wonderfully refreshing gin with a delightfully floral aroma. HENDRICK’S is the only gin made in a combination of a Carter-Head and copper pot still, creating a divinely smooth gin with both character and balance of subtle flavours.

Hendrick’s is made by William Grant & Sons - an award-winning, independent, family-owned distiller founded by William Grant in 1886 and still controlled by the fifth generation of his family. The Company distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich, the handcrafted range of The Balvenie single malts and the world’s fourth largest blended Scotch Grant’s, as well as selected other spirits, including Tullamore Dew and Sailor Jerry. www.williamgrant.com

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