William Grant celebrates 125 years of Glenfiddich with travel retail exclusive

William Grant & Sons is marking the anniversary and 125 years of Glenfiddich with the launch of a new travel retail exclusive: Glenfiddich Celebration 125^th Anniversary Edition.

The ultimate tribute to 125 years of pioneering spirit at the Glenfiddich Distillery, the 70cl bottle is presented in a luxury gift tin with stag embossing, accompanied by an official certificate of authenticity, leaflet with product story and tasting notes, and an etched solid copper stopper.

Available to travel retail markets around the globe to take advantage of the festive gifting season, Glenfiddich Celebration 125^th Anniversary Edition is now available.

Kate Minner, GTR Marketing Manager, Single Malts says: ‘Global Travel Retail is a fundamental pillar in the William Grant & Sons strategy. The importance of the channel to the brand is evidenced by the development of GTR exclusives, limited editions and gifts such as the Age of Discovery Range.

‘Our 125^th anniversary is such a momentous occasion that it seemed appropriate to celebrate it especially as Glenfiddich is now the world’s most awarded single malt*. Brian Kinsman has created a truly outstanding liquid to mirror the flavour of the whiskies originally produced by our founder, William Grant. It is beautifully presented in a gift tin complete with explanatory leaflet and copper stopper. This is a true celebration pack which will be coveted by travelling whisky aficionados.’

This limited edition single malt Scotch whisky was created by Bran Kinsman, the sixth Glenfiddich Malt master, using whiskies made with traditional techniques first shaped by William Grant himself. The unusual depth and smokiness found in this whisky are a result of the unique marriage of peated Glenfiddich whiskies matured mainly in European oak casks.

Glenfiddich Celebration 125^th Anniversary Edition emits a rich aroma with an abundance of fresh fruit notes, zesty marmalade and spice all enveloped in peat smoke. It has a deep, oaky flavour with rich vanilla oak notes intertwined with a complex smoky character. The finish is rich with a lingering, slightly dry smokiness.

Background: William Grant built the distillery in the Glen of Fiddich, Gaelic for “Valley of the Deer.” On Christmas Day 1887, the first spirit ran from the copper stills. Since that day, William Grant's self-belief and pioneering spirit have always been at the heart of what sets its whisky apart. Successive generations have continued to maintain his drive and determination which is why Glenfiddich is now the world’s most awarded single malt. The Glenfiddich Celebration 125^th Anniversary Edition honours the day one man's dream became a reality 125 years ago.

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Press enquiries: Rowena Holland, Essential Communications

Email: row@essentialcommunications.org

Notes to Editor

About William Grant & Sons

• Glenfiddich is the most awarded single malt Scotch whisky in the world – having won more awards at the prestigious International Wine & Spirits Competition and International Spirits Challenge than any other single malt since 2000.
• William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1886. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Milagro® Tequila and, most recently, Tullamore Dew Irish Whiskey.

December 2012