William
Grant & Sons is marking the anniversary and 125 years of
Glenfiddich with the launch of a new travel retail exclusive:
Glenfiddich Celebration 125th
Anniversary Edition.
The ultimate
tribute to 125 years of pioneering spirit at the Glenfiddich
Distillery, the 70cl bottle is presented in a luxury gift tin with
stag embossing, accompanied by an official certificate of
authenticity, leaflet with product story and tasting notes, and an
etched solid copper stopper.
Available to
travel retail markets around the globe to take advantage of the
festive gifting season, Glenfiddich Celebration 125th
Anniversary Edition is now available.
Kate Minner, GTR Marketing Manager,
Single Malts says: ‘Global Travel Retail is a fundamental pillar in
the William Grant & Sons strategy. The importance of the channel
to the brand is evidenced by the development of GTR exclusives,
limited editions and gifts such as the Age of Discovery Range.
‘Our 125th
anniversary is such a momentous occasion that it seemed appropriate
to celebrate it especially as Glenfiddich is now the world’s most
awarded single malt*. Brian Kinsman has created a truly outstanding
liquid to mirror the flavour of the whiskies originally produced by
our founder, William Grant. It is beautifully presented in a gift
tin complete with explanatory leaflet and copper stopper. This is a
true celebration pack which will be coveted by travelling whisky
aficionados.’
This limited
edition single malt Scotch whisky was created by Bran Kinsman, the
sixth Glenfiddich Malt master, using whiskies made with traditional
techniques first shaped by William Grant himself. The unusual depth
and smokiness found in this whisky are a result of the unique
marriage of peated Glenfiddich whiskies matured mainly in European
oak casks.
Glenfiddich
Celebration 125th
Anniversary Edition emits a rich aroma with an abundance of fresh
fruit notes, zesty marmalade and spice all enveloped in peat smoke.
It has a deep, oaky flavour with rich vanilla oak notes intertwined
with a complex smoky character. The finish is rich with a lingering,
slightly dry smokiness.
Background:
William Grant built the distillery in the Glen of Fiddich, Gaelic for
“Valley of the Deer.” On Christmas Day 1887, the first spirit ran
from the copper stills. Since that day, William Grant's self-belief
and pioneering spirit have always been at the heart of what sets its
whisky apart. Successive generations have continued to maintain his
drive and determination which is why Glenfiddich is now the world’s
most awarded single malt. The Glenfiddich Celebration 125th
Anniversary Edition honours the day one man's dream became a reality
125 years ago.
Ends
Press
enquiries: Rowena Holland, Essential Communications
Notes
to Editor
About
William Grant & Sons
- Glenfiddich is the most awarded single malt Scotch whisky in the world – having won more awards at the prestigious International Wine & Spirits Competition and International Spirits Challenge than any other single malt since 2000.
- William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1886. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Milagro® Tequila and, most recently, Tullamore Dew Irish Whiskey.
December
2012
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