Glenfiddich Crystal Stag finds next home in Nuance Duty Free Store at Zurich Airport

Global premium spirits business William Grant & Sons has unveiled the seventh Glenfiddich Crystal Stag Gondola at Zurich airport in partnership with The Nuance Group. The Stag’s appearance is timed to coincide with the current Crystal Theme at the airport running for the festive season.

Launched on 29 November, the Crystal Stag continues the £1m investment by William Grant & Sons in Glenfiddich, bringing to life the pioneering spirit of the brand.

Says WGS Director – Europe Travel Retail, André de Almeida: ‘The global travel retail business is of huge importance to Glenfiddich and the Crystal Stag Gondola is testament to our commitment to both the brand and the channel. We have been very selective in placing the stags in airports worldwide and the selection of Zurich indicates the importance of the retail space here to the Glenfiddich business.’

Karl Walter, The Nuance Group’s General Manager for Zurich Airport, adds: ‘Nuance has an excellent working relationship with WGS and its brands, and we are very pleased that our Duty Free Store in Zurich has become one of the few airport retail shops to have the Glenfiddich Crystal Stag Gondola. It will certainly enhance the shopping experience for travellers, particularly during the Crystal themed event introduced for the festive season.’

Ends

For more information, please contact:

Trade enquiries: Kate Minner, William Grant & Sons

Tel: +44 (0) 20 8334 1960 Fax: +44 (0) 20 8332 1695

E-mail: kate.minner@wgrant.com

Press enquiries: Rowena Holland, Essential Communications

Tel: +44 (0)208 405 8109Fax: +44 (0) 208 405 0330

Mobile: +44 (0) 7710 219784

Email: row@essentialcommunications.org

Notes to Editor

About William Grant & Sons

• William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1886. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Milagro® Tequila and, most recently, Tullamore Dew Irish Whiskey.

About The Nuance Group

• As a leading travel retailer, The Nuance Group operates 343 outlets spanning 59 locations in 17 countries and territories across the globe. In addition to an extensive portfolio of duty and tax-free stores, brand boutiques and concept stores, the Group also provides in-flight services and operates a wholesale and distribution business, supporting the travel retail sector. Headquartered in Zurich, The Nuance Group employs almost 4,700 people worldwide. For further information: www.thenuancegroup.com