Following
a massively positive response to the concept at TFWA World
Exhibition, breo is launching a new Hippie Chic leather watch
bracelet exclusively to travel retail.
Capitalising
on the Hippie/BoHo trend, this real leather bracelet has a
antique-look watch face and is adorned with metal charms and
decorations. It’s ideal for mixing with other bracelets in line
with the current ‘stacking’ trend.
‘We’re
really excited about this new line,’ comments breo global travel
retail sales manager Alison Fishwick. ‘We had excellent feedback
from customers at TFWA World Exhibition and believe this could be the
next “big thing” on airlines.’
The
Hippie Chic has been developed in response to buyer’s request for a
product that can retail from a minimum £10 (€12) price point
onboard. ‘It’s innovative, different and perfect for impulse
purchases on-board,’ continues Fishwick. ‘It’s also a product
that we could multi-pack for airlines wishing to sell at a higher
price point.’
The
Hippie Chic will be available to buyers for Spring Summer 2013
listings
Since
entering the market in 2009, breo has achieved more than 180 listings
on 87 airlines worldwide for its watches, sunglasses and travel lines
and is building distribution on the ground and via ferries. ‘We
exhibited for the first time at TFWA World Exhibition this year and
had a fantastic show,’ says Fishwick. ‘The response to our new
collections from existing customers was brilliant and we made an
impressive number of new contacts, many of which we are confident
will convert into new listings. ‘
About
breo: breo
aims to offer an inspired portfolio of lifestyle products synonymous
with quality and innovation that appeal to consumers looking for
something different.
Press
enquiries: Rowena Holland, Essential Communications.
November
2012
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