Nestlé
International Travel Retail announces the launch of its successful
NESCAFÉ® Dolce Gusto® beverage system into travel retail. The
system will be available at Sprint-Cass electronics stores at
Singapore’s Changi Airport, terminals 1, 2 and 3 from early
December 2012.
“Coffee
can be surprising”, “Coffee can be a discovery” claims
NESCAFÉ® Dolce Gusto® in its advertising campaign. And it is!
NESCAFÉ® Dolce Gusto® is a complete innovative system for
high-quality beverages, from coffee to tea, hot to cold. It includes
a stylish yet compact automatic machine and a range of capsules that
makes it easy to create a wide variety of beverages at a quality that
compares to the best Coffee Houses.
Though
ultimately not exclusive to Singapore, NITR considers Changi Airport
the
ideal travel hub to launch NESCAFÉ®
Dolce Gusto®. Research shows that (unlike Europeans), the majority
of Asians prefer a Cappuccino over a black Espresso and appreciate
varieties such as Latte Macchiato, Chai Tea and Cappuccino Ice, all
of which are present in NESCAFÉ® Dolce Gusto® range.
Says
NITR brand manager, Emmanuelle Chavarot : “While we remain focused
and committed to developing the confectionery category, the
incredible success of NESCAFÉ® Dolce Gusto® in more than 60
countries worldwide inspired us to extend the concept to travel
retail. NESCAFÉ® Dolce Gusto® is not just a coffee machine but a
real lifestyle experience. We firmly believe that the consumers will
be keen to discover the fun and colourful universe of NESCAFÉ®
Dolce Gusto® and will be wowed by the great taste of the beverages.
We are delighted that Changi Airport Group and our retail partner
Sprint-Cass share that belief and are joining us in pioneering this
novel business concept.”
Apart
from the core offer of machine, capsules and accessories, NITR is
investing in premium display units, in-store sampling and product
demonstration to provide the shoppers a unique NESCAFÉ® Dolce
Gusto® experience. A special bag will be offered to make it
convenient to carry the purchase.
Leveraging
technology is another key element: features including augmented
reality from a state-of-the-art device will interrupt and entice
travellers and QR Codes on the display units will inform shoppers.
Coffee
can be a voyage, discover it at Changi airport!
Press
enquiries and images: Rowena Holland, Essential Communications.
Email:
row@essentialcommunications.org
December
2012
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