Connect with Mentos & Express yourself with Chupa Chups

This year’s TFWA World Exhibition sees Perfetti Van Melle continue its strategy to create Sweet Smiles amongst travellers all over the world with a number of new product launches – one of its three pillars designed to build sugar confectionery sales in travel retail.

The confectionery department generally divides into 55% chocolate and 45% sugar; whilst within travel retail, it is 87% chocolate and 13% sugar. PVM believes that should change, with focus on our ‘must-haves assortment’and new product introductions being key to driving sales. Research conducted by M1nd-set shows that globally:

·       60% of the sugar confectionery purchases are because of the exclusivity of the product.

·       47% of confectionery purchases are bought as a snack.

·       Young adults mostly buy confectionery for themselves to snack on, while seniors buy more confectionery for gifting purposes.

“Besides having the right core assortment, it remains our ambition to continuously excite retailers and travellers with surprising and eye-catching products. Perfect as a gift for somebody else or as a gift to share,” says Femke van Veen, PVM’s Travel Retail Brand Manager.

Being introduced in Cannes this year (Med Village P17) is the Mentos Connecting Tin – a travel retail exclusive containing 275 grams of fruit flavour dragees. Van Veen comments: “Mentos is all about connecting, and saying “Hello” is a commonly social gesture that is known worldwide; so there is no better place to buy them than in travel retail.” The Mentos Connecting Tin packaging and dragees itself are decorated with multilingual greetings and landmarks. This inspiration contributes to a perfect and fun educational tool for younger consumers interested in learning foreign languages.

The launch of the Mentos Connecting tin is supported further by use of a holobox which will be implemented in promotional activities on airports  – visitors to PVM’s stand in Cannes can view the holobox and witness its promotional potential. Also on the stand will be a Mentos themed selfie wall – featuring the map of the world with detachable speech bubbles. Visitors to the stand can stand in front of the map holding one of the speech bubbles and take away a memborable polaroid photograph or leave one behind on the wall of fame.

“Research conducted by Counter Intelligence Retail reveals that the key strength of the Mentos Connecting Tin is the distinctive and eye catching packaging,” contines Van Veen. “Millenials are significantly more likely than older travelers to agree that the product is ideal for sharing with friends and family, and one of the key features they were attracted to is the use of multiple languages on the packaging.”

Also new is the Chupa Chups ‘Do You Love Me?” concept, that uses popular emoticons on Chupa Chups packaging and lollipops to create a higher brand awareness amongst teens. “Nowadays, teens are using more and more emoticons and short text in their daily communication,” explains Van Veen. “The ‘Do You Love me?’ concept is our way of increasing the millennials interest and enthusiasm in the brand by supplying them a product in line with their daily habit and way of communicating.” 

The ‘Do You Love Me?’ range includes a hand-held resealable bag filled with 25 fruit flavour Chupa Chups lollipops. Every single 3-Dimensional lollipop will answer the question ‘Do You Love Me?’ with the use of various emoticons that are printed on the lollipops. The packaging is designed especially for airports, ferries and cruise-ships since it is very portable.

Also available is a handy ‘Do You Love Me?’ volume silo filled with 50 lollipops, especially designed for border stores.

A new character joins the ‘Chupa Chups Cool Friends Back Pack’ family, the new Elephant family member now features alongside the Monkey, Frog, and Dinosaur. The soft toy contains a variety of 16 fruit flavour Chupa Chups lollipops and can be re-used as a fun backpack, making it a perfect gift item for kids.

Alongside its new product introductions, Cannes will see PVM discuss the other two equally important pillars to confectionery growth: a ‘must have’ in store assortment, which highlights the top ten sugar and gum confectionery products that retailers should stock to drive sales;  and the importance of cash till point sales with a ‘must have’ cash till point assortment, which highlights the top six items that fit best at the cash register.

“As we see in other industry categories, the sales opportunity at the cash register is an important point of interest,” says Van Veen. “A sugar confectionery purchase is driven by a high impulse decision-making process, resulting in direct incremental basket spend. Research has shown that 48% of travellers would like to find products like sweets, candies and mints at the cash till point. Additionally, 55% of travellers cite gum as being the perfect product to buy at the cash till point. PVM is able to fully support retailers in having the right assortment at the right location to meet the travellers’ needs in both these areas.”

“We have seen a strong performance this year, with Europe currently being the fastest growing region for us. We have seen promising results in Asia, where there is still a considerable amount of potential for further growth. The Middle East is also doing very well for us at the moment; our brands are well known in the region and the sugar product we have are favourable within their confectionery selection. We are also back on track in the Americas following a slight slow down in the region last year.”

“As always, we are looking forward to another great week in Cannes,” continues Van Veen. “It is always a perfect occasion for us to catch up with clients and friends, and of course present our new products.”

By the way, did you know…

·       in 1995, Russian astronauts requested something tasty and easy to get a grip on in gravity free zones. Chupa Chups became the first and only lollipop to travel outer space.

This year’s TFWA World Exhibition sees Perfetti Van Melle continue its strategy to create Sweet Smiles amongst travellers all over the world with a number of new product launches – one of its three pillars designed to build sugar confectionery sales in travel retail.

The confectionery department generally divides into 55% chocolate and 45% sugar; whilst within travel retail, it is 87% chocolate and 13% sugar. PVM believes that should change, with focus on our ‘must-haves assortment’and new product introductions being key to driving sales. Research conducted by M1nd-set shows that globally:

·       60% of the sugar confectionery purchases are because of the exclusivity of the product.

·       47% of confectionery purchases are bought as a snack.

·       Young adults mostly buy confectionery for themselves to snack on, while seniors buy more confectionery for gifting purposes.

“Besides having the right core assortment, it remains our ambition to continuously excite retailers and travellers with surprising and eye-catching products. Perfect as a gift for somebody else or as a gift to share,” says Femke van Veen, PVM’s Travel Retail Brand Manager.

Being introduced in Cannes this year (Med Village P17) is the Mentos Connecting Tin – a travel retail exclusive containing 275 grams of fruit flavour dragees. Van Veen comments: “Mentos is all about connecting, and saying “Hello” is a commonly social gesture that is known worldwide; so there is no better place to buy them than in travel retail.” The Mentos Connecting Tin packaging and dragees itself are decorated with multilingual greetings and landmarks. This inspiration contributes to a perfect and fun educational tool for younger consumers interested in learning foreign languages.

The launch of the Mentos Connecting tin is supported further by use of a holobox which will be implemented in promotional activities on airports  – visitors to PVM’s stand in Cannes can view the holobox and witness its promotional potential. Also on the stand will be a Mentos themed selfie wall – featuring the map of the world with detachable speech bubbles. Visitors to the stand can stand in front of the map holding one of the speech bubbles and take away a memborable polaroid photograph or leave one behind on the wall of fame.

“Research conducted by Counter Intelligence Retail reveals that the key strength of the Mentos Connecting Tin is the distinctive and eye catching packaging,” contines Van Veen. “Millenials are significantly more likely than older travelers to agree that the product is ideal for sharing with friends and family, and one of the key features they were attracted to is the use of multiple languages on the packaging.”

Also new is the Chupa Chups ‘Do You Love Me?” concept, that uses popular emoticons on Chupa Chups packaging and lollipops to create a higher brand awareness amongst teens. “Nowadays, teens are using more and more emoticons and short text in their daily communication,” explains Van Veen. “The ‘Do You Love me?’ concept is our way of increasing the millennials interest and enthusiasm in the brand by supplying them a product in line with their daily habit and way of communicating.” 

The ‘Do You Love Me?’ range includes a hand-held resealable bag filled with 25 fruit flavour Chupa Chups lollipops. Every single 3-Dimensional lollipop will answer the question ‘Do You Love Me?’ with the use of various emoticons that are printed on the lollipops. The packaging is designed especially for airports, ferries and cruise-ships since it is very portable.

Also available is a handy ‘Do You Love Me?’ volume silo filled with 50 lollipops, especially designed for border stores.

A new character joins the ‘Chupa Chups Cool Friends Back Pack’ family, the new Elephant family member now features alongside the Monkey, Frog, and Dinosaur. The soft toy contains a variety of 16 fruit flavour Chupa Chups lollipops and can be re-used as a fun backpack, making it a perfect gift item for kids.

Alongside its new product introductions, Cannes will see PVM discuss the other two equally important pillars to confectionery growth: a ‘must have’ in store assortment, which highlights the top ten sugar and gum confectionery products that retailers should stock to drive sales;  and the importance of cash till point sales with a ‘must have’ cash till point assortment, which highlights the top six items that fit best at the cash register.

“As we see in other industry categories, the sales opportunity at the cash register is an important point of interest,” says Van Veen. “A sugar confectionery purchase is driven by a high impulse decision-making process, resulting in direct incremental basket spend. Research has shown that 48% of travellers would like to find products like sweets, candies and mints at the cash till point. Additionally, 55% of travellers cite gum as being the perfect product to buy at the cash till point. PVM is able to fully support retailers in having the right assortment at the right location to meet the travellers’ needs in both these areas.”

“We have seen a strong performance this year, with Europe currently being the fastest growing region for us. We have seen promising results in Asia, where there is still a considerable amount of potential for further growth. The Middle East is also doing very well for us at the moment; our brands are well known in the region and the sugar product we have are favourable within their confectionery selection. We are also back on track in the Americas following a slight slow down in the region last year.”

“As always, we are looking forward to another great week in Cannes,” continues Van Veen. “It is always a perfect occasion for us to catch up with clients and friends, and of course present our new products.”

By the way, did you know…

·       in 1995, Russian astronauts requested something tasty and easy to get a grip on in gravity free zones. Chupa Chups became the first and only lollipop to travel outer space.

·       4.3 million Mentos rolls are eaten every day!

·       4.3 million Mentos rolls are eaten every day!

Travel Retail Consortium gallops to a winning finish with Ascot lunch

The King George V1 Weekend at Ascot provided the perfect backdrop for the Travel Retail Consortium’s annual day-event for its airline, airport and ferry customers. Some 72 TRC members and guests enjoyed a day of exciting horse-racing, with a six race card including the John Guest Brown Jack Stakes. To help betting choices, pre-racing tips were delivered to the audience by ex-jockey and racing pundit Colin Brown.

The day kicked off with a tasting of the new Taittinger Prelude Champagne, with time for guests to both explore a mini trade exhibition displaying members’ product lines and enter the annual raffle for a wealth of prizes donated by both TRC members and guests.

Racing started as a superb lunch was served, washed down with wines from Accolade, while a High Tea later in the day included tea choices from Twinings.

Introducing the day, TRC chairman Rebecca Harwood-Lincoln welcomed guests to Ascot and took the opportunity to explain the new business concept that will be added to future TRC events, which at Ascot was the mini trade exhibition. “Today is a very relaxed occasion designed for all of us to network in a fun social environment whilst enabling guests to learn a little more about TRC members product lines,” she said.

The occasion is certainly welcomed by guests, as Nicola Tompkins, Head of Buying and Merchandising at P&O Ferries confirmed:

“The TRC is a fantastic organisation, bringing suppliers and retailers together to network and discuss new opportunities. Aside from the business element, their events are also great fun and our recent day at Ascot was no exception. The team at P&O Ferries very much values these days and appreciates being a part of the TRC network.”

Suzanne Mahoney, Director of Buying at Harding Retail added:

“Congratulations to the TRC for executing another exceptional day.  Ascot Racecourse was the perfect choice of venue and it was a fun and interactive day.  As always, the TRC events are great to catch up with old and new colleagues and meet with some of our valued vendors and suppliers.  Many thanks to all those involved in its organization”

This year the annual raffle raised £501 for the Childrens Hyperinsulinism Charity, a UK based organisation to support families who have children with Congenital Hyperinsulinism by holding conferences, raising awareness and funds for research. Says Rebecca: “We were really thrilled at the generosity of everyone at the event today and are delighted with the amount raised for this year’s very worthwhile charity.”

Attending the day were representatives from Alpha, Ambassadors Choice, British Airways, Brittany Ferries, Condor, DFASS, Dufry, Gate Retail, Harding Retail, Lagadere, P&O Ferries , Retail In Motion, Tourvest.

Notes to editors: The Travel Retail Consortium was originally conceived in the late 1960s and formalised in 1971 to further the interests and development of the Travel Retail Industry within the UK through the member companies

The organisation's objectives are to improve standards of business within the travel retail industry, promote members’ products and services, discuss industry issues and provide social and business networking opportunities for key industry customers and members' representatives at annual events. The TRC is also active in raising funds for charity and the Chairman nominates a charity of his choice during his tenure.

For membership enquiries please contact info@travelretailconsortium.co.uk

TRC members are:  Accolade Wines, Aurora World , Coty, Guinness, Heineken, Imperial Tobacco International, Invu, Kurate, Mars,  Morgan & Oates, Rémy Cointreau,  Sekonda, Taittinger Champagne & Twinings.

Rodenstock targets GTR with renewed Porsche Design license for further ten years

A company that has been quietly building travel retail distribution for its exclusive lifestyle brand of men’s sunglasses is about to start making some noise! With a further 10 years license agreement signed this year for the global development, production and sale of Porsche Design eyewear, leading manufacturer Rodenstock (celebrating 140 years in 2017) has an ambitious plan to turn its current 50 specialized Eyewear airport locations into 400 within the next three years.

“Porsche Design eyewear is doing very well in Europe where we’re working with retailers including Dufry, Nuance (Sun Catcher), China Duty Free Group, Kappe and DFS,” says Rodenstock’s Global Business Manager, Petra Eckhardt.

“We’re seeing fantastic sell through of various styles through airport retail, especially where supported with light boxes, our digital movie, backdrops etc. Porsche Design is an exclusive lifestyle brand in the high-end men’s accessories segment, covering a wide range of products such as timepieces, luggage, fashion accessories and electronics, as well as eyewear.”

“Renowned for technically inspired products focusing on functional design with and highest quality, Porsche Design eyewear is perfect for all travel retail regions. We see excellent growth in domestic markets globally in Asia, the Middle East and Eastern Europe,” adds Eckhardt. “These markets are a priority for us in travel retail in 2017/18, along with North America.” Rodenstock has recently appointed Evelyn Alicea to handle Duty Free Business in the Americas while has active discussions in place for agents in Asia Pacific.

“With a further 10 years license in front of us, we’re now really gearing up our travel retail focus. It’s the perfect time for Porsche Design eyewear and we’re ready to support our retail partner investment with best-in-class merchandising and display tools, activations and promotional support. We see potential in all channels of distribution: airport shops, downtown and border, inflight and cruise. Sunglasses are one of the most buoyant categories in travel retail and consumers are always looking for new lifestyle brands. There are fewer choices for men currently than women – therefore Porsche Design Eyewear fills a market niche with its technically inspired men’s collection,” adds Eckhardt.

“With Porsche Design Eyewear, Rodenstock has a compelling offer for travel retail,” continues Eckhardt. “We’re very excited about how we can work with retailers to build the sunglasses category within travel retail – a buoyant part of the business that we can, without question, add to.”